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Social media, online video, consumer generated media, search marketing, mobile/apps, online advertising, and email. The latest in online marketing.
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The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media
Explosion
The Digital Media Explosion Mike Heronime | Nov 9, 2009
THE DIGITAL MEDIA LANDSCAPE OF 2009-10
Social MediaConsumer
Generated Media Online Video
Search MarketingMobile/Apps
Online AdvertisingEmail
Websites
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Social Media Surges Ahead
Social Media Surges Ahead
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=fVXKI506w-E
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
LA Times: Burger King sacrifices Facebook app after dispute
Burger King has decided to end its Whopper Sacrifice campaign, which asked Facebook users to remove 10 of their friends in order to earn a coupon for a free burger.
But not before 233,906 people were defriended, discovering that their friendships are worth less than one-tenth of a Whopper -- roughly 24 cents after tax. Ouch
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
• http://twitter.com/realgoodchair
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://skittles.com/
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Consumer Takes Over
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
• http://www.youtube.com/watch?v=nIcFZzdXSrU&feature=related
http://www.youtube.com/watch?v=nIcFZzdXSrU&feature=related
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Doritos Ups The Pot For Super Bowls Ad Contest USA TodayFrito-Lay is announcing today that it's adding some spice to what already seems like a Super Bowl tradition: the annual consumer-generated commercials for Doritos, Bruce Horovitz reports.
Three, rather than two, 30-second executions will be aired and the company is offering up to $5 million in prize money, rather than the $1 million that two unemployed brothers won last year by finishing first in USA Today's Ad Meter poll. This year, an Ad Meter top-prize winner will get $1 million; a second place will garner $600,000; third, $400,000. If the spots finish 1-2-3 in the polling, each will get a $1 million bonus.
"This is a new world where one person (online) can make a difference to millions," says Ann Mukherjee, group vp of marketing at Frito-Lay. "If we can trust them with our brand, they become better ambassadors than we can ever be."
But a payoff is assured only for Frito-Lay, notes Kathy Sharpe, owner of Sharpe Partners. "Even if [the ads] don't win Ad Meter, they still get buzz and engage consumers with their brand."
http://www.usatoday.com/money/advertising/2009-09-09-ad-contest-doritos_N.htm?csp=34
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=BmykFKjNpdY
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=LhR-y1N6R8Q
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=NlMYWuGUZlM
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=KKQUZPqDZb0
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Online Video
Draws a Crowd
The Digital Media Explosion Mike Heronime | Nov 9, 2009
• Daily traffic to YouTube has nearly doubled to 48% of adults• 54% of adults now have high-speed Internet connections at
home• 48 % of respondents used a video-sharing site, up from last
year's 33%• 15% of the respondents used a video-sharing site in the day
before they answered the survey (Source: Pew Internet & American Life Project )
Online Video
The Digital Media Explosion Mike Heronime | Nov 9, 2009
• 78.5 percent of the total U.S. Internet audience viewed online video.• The average online video viewer watched 309 minutes of video, or more than 5 hours.• 98.9 million viewers watched 5.9 billion videos on YouTube.com (59.2 videos per
viewer).• 48.7 million viewers watched 367 million videos on MySpace.com (7.6 videos per
viewer).• The duration of the average online video was 3.2 minutes.• The duration of the average online video viewed at Hulu was 10.1 minutes, higher than
any other video property in the top ten.
ComScore video statistics for December 2008
Online Video
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Per BMW, the site allows content to be uploaded to a video library from any country. It will also have high-definition videos with embedded hotspots that can launch superimposed information or video windows. That feature will be on things like a "car configurator" program, where one can research and personalize a vehicle.
http://www.bmw.tv/com/
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://adage.com/digital/article?article_id=140300
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Everybody’s Searching for
Something
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Mobile is Finally Going Places
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=gOk2PiAtj1Q&feature=related
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
FACEBOOK APPS
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Technology Helps
Advertising Work Harder
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=OlkLuuxmPOQ
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=UlFwW9uKPxE
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.youtube.com/watch?v=NK59Beq0Sew
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Websites Move Beyond Information into Real
Interaction
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.fordvehicles.com/the2010mustang/
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://goforth.levi.com/fortune
The Digital Media Explosion Mike Heronime | Nov 9, 2009
http://www.trivialpursuitexperiment.com/index.php/select_language
The Digital Media Explosion Mike Heronime | Nov 9, 2009
Emailis Hard at Work
The Digital Media Explosion Mike Heronime | Nov 9, 2009
BrandWeek: Permission-Based E-mail Affects Purchase Decisions
Much as consumers dislike being spammed, an Epsilon study released this week says those who've signed up to receive "permission-based e-mail" from retailers are happy to get it.
In the polling (fielded last October) of people who've opted in to receive such e-mails, 56 percent of respondents said the messages make them more likely to buy from a store that sent them. Nearly as many (52 percent) said the e-mails give them a more favorable opinion of the store, and 48 percent feel "more loyal" toward the retailer as a result of the messages
The Digital Media Explosion Mike Heronime | Nov 9, 2009
EMAIL• House lists over bought lists - bought lists produce spam
and subsequently backlash
• Content driven - email’s value to the receiver is based on it’s content
• Sent rate, open rate, click-throughs are the primary metrics that determine an email campaign’s success
between
40% to
70% of all
email is
currently
getting
blocked by
spam
filters!
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
The Digital Media Explosion Mike Heronime | Nov 9, 2009
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