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The Emergence of Twitter
The Emergence of Twitter
Charnele TateMMC 2265
Charnele TateMMC 2265
How did we get to Twitter?How did we get to Twitter?
Printing Press
Telephones
The Internet
Printing Press
Telephones
The Internet
Printing Press (1456)Printing Press (1456)
• Invented by Gutenberg who printed Bibles• Spread printing technology across Europe • 1470s: First books printed in English• Mass production spread languages and beliefs
across the world
• Invented by Gutenberg who printed Bibles• Spread printing technology across Europe • 1470s: First books printed in English• Mass production spread languages and beliefs
across the world
TelephoneTelephone
• Invented in 1876 by Alexander Graham Bell• First voice: “Mr. Watson, come here, I want to
see you.”• 1915: First coast-to-coast telephone call
between Bell (in NYC) and Watson (San Francisco)
• Invented in 1876 by Alexander Graham Bell• First voice: “Mr. Watson, come here, I want to
see you.”• 1915: First coast-to-coast telephone call
between Bell (in NYC) and Watson (San Francisco)
The InternetThe Internet
• Launched in 1969 as ARPANET by Lawrence Roberts• Used as a way for some universities to stay in touch and
as emergency back-up for the military• 1991: First friendly internet interface introduced
• Launched in 1969 as ARPANET by Lawrence Roberts• Used as a way for some universities to stay in touch and
as emergency back-up for the military• 1991: First friendly internet interface introduced
Marshall McLuhanMarshall McLuhan
• 1911-1980• Canadian professor• Influenced by the cultural
revolution in the 1960s
• 1911-1980• Canadian professor• Influenced by the cultural
revolution in the 1960s
Understanding Media (1964)
Understanding Media (1964)
“Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.”
“...since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village.”
“Today, after more than a century of electric technology, we have extended our central nervous system itself in a global embrace, abolishing both space and time as far as our planet is concerned.”
“...since the inception of the telegraph and radio, the globe has contracted, spatially, into a single large village.”
Global VillageGlobal Village
• “McLuhan believed that an electronic nervous system was rapidly integrating the planet--events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages”
-http://www.livinginternet.com/i/ii_mcluhan.htm
• “McLuhan believed that an electronic nervous system was rapidly integrating the planet--events in one part of the world could be experienced from other parts in real-time, which is what human experience was like when we lived in small villages”
-http://www.livinginternet.com/i/ii_mcluhan.htm
TwitterTwitter
• Created in 2006 by Jack Dorsey• As of 2/2010, about:
-600 “tweets” are sent per second-50 million “tweets are posted every day-75 million people have Twitter profiles
• Created in 2006 by Jack Dorsey• As of 2/2010, about:
-600 “tweets” are sent per second-50 million “tweets are posted every day-75 million people have Twitter profiles
McLuhan on TwitterMcLuhan on Twitter
McLuhan’s Predictions
• People across the world will be connected across multiple mediums
• “The future of the book is the blurb”
• Because of technology, the world will become a “single, large village”
McLuhan’s Predictions
• People across the world will be connected across multiple mediums
• “The future of the book is the blurb”
• Because of technology, the world will become a “single, large village”
Twitter Functions
• There are about 75 million profiles from users around the world
• Tell what you are doing in 140 characters or less
• Users are able to “follow” people with profiles around the world, including celebrities
Twitter Functions
• There are about 75 million profiles from users around the world
• Tell what you are doing in 140 characters or less
• Users are able to “follow” people with profiles around the world, including celebrities
Popular AccountsPopular Accounts
Decoding TwitterDecoding Twitter
• “tweet”: post made by a user
• “re-tweet”: posting something someone else said, just like a quote
• “follow”: a request to receive post updates from another user
• “trending topics”: popular topics that multiple users post about at the same time
• “tweet”: post made by a user
• “re-tweet”: posting something someone else said, just like a quote
• “follow”: a request to receive post updates from another user
• “trending topics”: popular topics that multiple users post about at the same time
BibliographyBibliography• http://www.marshallmcluhan.com/poster.html• http://www.livinginternet.com/i/ii_mcluhan.htm• http://www.videomcluhan.com/
• http://www.computerworld.com/s/article/9161118/Twitter_users_send_50_million_tweets_a_day
• http://www.slideshare.net/macloo/the-culture-of-print-part-1
• http://inventors.about.com/od/bstartinventors/a/telephone.htm
• http://www.isoc.org/internet/history/brief.shtml
• http://www.twitter.com
• http://www.marshallmcluhan.com/poster.html• http://www.livinginternet.com/i/ii_mcluhan.htm• http://www.videomcluhan.com/
• http://www.computerworld.com/s/article/9161118/Twitter_users_send_50_million_tweets_a_day
• http://www.slideshare.net/macloo/the-culture-of-print-part-1
• http://inventors.about.com/od/bstartinventors/a/telephone.htm
• http://www.isoc.org/internet/history/brief.shtml
• http://www.twitter.com
Happy Tweeting!Happy Tweeting!