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Presentation at ED-Media Conference, Lissabon, 2011
Citation preview
The Facebook GenerationBoon or Bane for
E-Learning at Universities?
Martin Ebner, Walther Nagler
#edmedia11 + [#question oder #notice oder #http]
http://twitterwall.tugraz.at
Technology enhanced Learning
http://flickr.com/photos/powerbooktrance/289992273//
http://www.flickr.com/photos/sovietuk/141381675
u-Learninge-Learning
m-Learning
p-Learning
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
http://www.flickr.com/photos/toddhiestand/197704394/
Mobile Generation
http://flickr.com/photos/thomcochrane/416206133/
Future is mobile
http://i.imgur.com/r9Rov.png
http://www.flickr.com/photos/maebmij/123180774
„Our students have changed radically. Today‘s students are no longer the people our educational
system was designed to teach.“Mark Prenksy 2001
RT @twitter ist die Uni auf Facebook? #DigitalUniversity #l3tMartin Ebner
Net Geners, Digital Natives, Millenials, Multitaskers oder generation@
Digital Natives (Prensky)Net-Generation (Tapscott)
Generation @ (Opaschowski)Homo Zapiens (Pelevin & Bromfield)
...
http://www.flickr.com/photos/ergonomic/3363073562
Digital Native /Digital Immigrants
http://www.flickr.com/photos/oso/2343596768
"As Digital Immigrants learn - like all immigrants, some better than others - to adapt to their
environment, they always retain, to some degree, their "accent", that is, their foot in the past."
Marc Prensky "Digital Natvies, Digital Immigrants", 2001
http://www.flickr.com/photos/43331433@N00/314937044
• Read visual image• visual spatial skills• inductive discovery• attentional deployment• fast response time
Oblinger, J. L., 2005, Is it age for IT: First Steps Toward Understanding the Net Generation
http://commons.wikimedia.org/wiki/File:Microsoft_Surface_demo_4.jpg
Digital Literacy
http://www.chrisharrison.net/projects/InternetMap/medium/worldWhite.jpg
Digital Gap
http://www.flickr.com/photos/icecream/22316672
• Economic divide• Usability divide• Empowerment divide
Jacon Nielsen Digital Divide, The Three stages
http://www.useit.com/alertbox/digital-divide.html
Digital Divide
„These new generations of learners do not see technology as something foreign. They readily accept technology and consider technology to
be part of their lives. Moreover, the use of mobile technology is a 21st Century skill that
students and workers must have to function in society.“
Ally, M. (2007). Mobile Learning.The International Review of Research in Open and Distance Learning, 8(2).
http://www.flickr.com/photos/dantekgeek/189891071
Is there a Net@generation and is there a difference to former students?
http://www.flickr.com/photos/menlophoto/2826598720
http://flickr.com/photos/thomcochrane/416206133/
Research Questions
http://www.flickr.com/photos/everyplace/12684903/
• technical equipment?• internet access at study home?• communication behaviour?• useage of e-Learning platforms at seondary school level?• Web 2.0 competence?
Which trends can be seen towards ...
http://www.flickr.com/photos/pshab/498122926
> 640 million user
10.208.000 comments / 20 minutes
about 30.000 server
2.716.000 phots / 20 minutes
and there is a special eye ...
Study over 4 years (n=2858)
• Term 2007/2008 n=578 • Term 2008/2009 n=821• Term 2009/2010 n=757• Term 2010/2011 n=702
Comparision of Devices
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
iPod
iPod +
Video
MP3 Play
er PC MAC
Lap
Netboo
k iPad
Other S
mart de
vice
Kindle
Sony e
-read
er
Other e
-read
er
iPhone
Andrio
d
Other m
obile
Mobile
+ W
LAN
Mobile
+ www
Mobile
no w
ww
Comparision of Devices
2007 2008 2009 2010
Communicational Behaviour I
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!"##$%&'()"%(*+,-.(/&"0+
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Communicational Behaviour II
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+,-,.$ ./.,01$ 23,+$ 4/501$ +26$78,79,4$
:;/50$
</7,=229$
>68,.$?275/0$+,[email protected]?$A,@?B.2CD?$
E91D,$
Internet Access at Study Home
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
No Public Smartphone Modem ADSL Mobil Others
Internet Access at Study Home
2007 2008 2009 2010
Usage of e-Learning Platforms before Study
0,00%
10,00%
20,00%
30,00%
40,00%
50,00%
60,00%
70,00%
80,00%
90,00%
100,00%
never rarely often daily not checked
Usage of E-Learning Platforms before Study
Schoole Moodle
Schoole Platform
School Homepage
E-Learning Plattform outside School
Overall Usage of Web 2.0 I
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Wik
iped
ia
YouT
ube
Face
book
MyS
pace
Stu
diV
z
Aud
iopo
ds
Vide
opod
s
Web
logs
Twitt
er
RS
S
Oth
er W
ikis
Flic
kr
Oth
er C
olla
b
Xin
g
Sec
ond
Life
Dro
pbox
QR
Oth
er C
omm
uny
Oth
er M
edia
Sha
ring
delic
ious
Oth
er v
irtua
l wor
ds
Eth
erpa
d
Oth
er m
icro
blog
s
Soc
ial B
ookm
Overall Usage of Web2.0
not checked
unknown
use + learning
Overall Usage of Web 2.0 II
0
200
400
600
800
1000
1200
1400
Wik
iped
ia
YouT
ube
Face
book
MyS
pace
Stu
diV
z
Aud
iopo
ds
Vide
opod
s
Web
logs
Twitt
er
RS
S
Oth
er W
ikis
Flic
kr
Oth
er C
olla
b
Xin
g
Sec
ond
Life
Dro
pbox
QR
Oth
er C
omm
uny
Oth
er M
edia
S
harin
g
delic
ious
Oth
er v
irtua
l wor
ds
Eth
erpa
d
Oth
er m
icro
blog
s
Soc
ial B
ookm
Overall Usage of Web2.0
not checked
unknown
known no use
passive
active
for learning
• 94% of all freshman use Facebook active or passive
• Increase of more than 200% compared to 2009
• Decrease of MySpace, StudiVZ and FlickR
• „QR Code“-, „Twitter“-, „Xing“-, „Dropbox“- and „Etherpad“-User use
Facebook daily per 100%
• Facebook is part of daily student life
http://www.flickr.com/photos/svenwerk/858381180
Discussion
http://www.flickr.com/photos/kitsu/404092967/sizes/o/
• Freshmen are well equipped - over years now
• Comprehensive Internet access; trend to mobile access
• Communication through Web technologies is standarized
• Web competence means mainly Wikipedia, YouTube, E-Mail and
• Facebook Usage influences the decrease of other platforms (Myspace,
FlickR, ...)
„The long-term study shows that students use so called Web 2.0 applications - it‘s
just media for them. Facebook is primarily a
communicaton medium, so it will influence our
communication and collaboration behaviour“
Graz University of Technology
SOCIAL LEARNINGComputer and Information Services
Graz University of Technology
Martin Ebner
http://elearning.tugraz.athttp://elearningblog.tugraz.at
http://twitter.tugraz.at
Slides available at: http://elearningblog.tugraz.at
mebner