The Features of Corporate Communication

The Features of CommunicationHomework assignment: 19 November: 5%

s1190038 Tricho Matsumoto

The Features of Communication of Daikin

Daikin is a manufacturer of air cleaner that I uses habitually. It is the famous manufacturer of airconditioning, refrigeration, and oil hydraulics. I introduce about the features of communication of Daikin. I list and discuss briefly those features (including podcasts, web video, etc.) This is the top page of Corporation Information of Daikin. There are lots of feature in this page.

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(1) At first, you can review about the information for Investors. It introduce the information strategy and business plan, IR news, and environmental initiatives for shareholders.


(2) Secondly, you can learn about environmental initiatives and CSR. It shows episodes of product development with the environment in mind, quality assurance in emerging countries, the development of global human resources, and the social contribution in the communities.


(3) Third, the interviews with staff, world situation of air conditioning, missions of the company, technologies to control the temperature, support for environmental education activities are listed in the page entitled "Commitment to the Air", you can envision the passion pouring in better product development.


(4) Fourth, management information such as group management philosophy and message from president, financial information for each department, shareholder information such as securities reports and the history and the company information are available there at the page of the corporate philosophy of Daikin.


(5) Fifth, the introduction of each department operations, the history and the technology is introduced in the pages of business guide. You can also link to the site of the products that each department is associated and the service catalog. Department are divided into divisions of the airconditioning,chemical, refrigeration, after sales service, oil hydraulics, defence systems, and the electronics.


(6)Sixth, company information, board of Directors, organization chart, history of Daikin, annual report of Daikin, business location has been published in the shareholder information page. You can confirm the office, the factory, and the research and development institutions in Japan and overseas at the page of business location.


(7) Seventh, the page of business location allows you to list the domestic business location, overseas business bases, and R & D centers. Because there is a lot of business location in the world certainly, the search function is added in this page. You can link to the site of each country from the page of overseas locations. It is also possible to Cultural Customize in the English version.


(8) Eighth, there are pages of annual news release, careers, advertising, FAQ at company info, and e-mail inquiry as a corporate communication features. In the page of advertising, you can enjoy TV CM Archives, street and newspaper and train advertising, showroom, and educational WEB site. They are substantial.

http://www.daikin.co.jp/ad/cm/detail_mv_new_06.html

How evaluate the website in terms of Corporate Communication

Daikin is focusing on public relations in order to popularize the sincere efforts to its own to the "air". Keyword is "air".

Typically, almost all of people didn't conscious of the value and presence of air in everyday life. So, Daikin took a questionnaire about image and awareness for air.


It asked to cooperate in the person of the approximately 10,000 people across the country, it found the utopia of air in the country, and the time zone that be aware of the air particularly.

This survey about the feeling of the air was featured in such tabloid show, television, and newspaper of general.


In addition, it conducted the advertising on the train door in order to enhance the awareness about the "air".

It appealed awareness against the air rather than a product on an ongoing basis, it told more and more people the message which is "company dealing with air = Daikin Industries."


As a result, it became a chance to get to know the "Daikin Industries" little by little to housewives and women who didn't know the name until now.

In addition, it have launched "The Trouble Expedition of Air" in-house from 2011, then started to demonstration experiments in real houses.


It aim to "visualization" of the air and is implementing the enlightenment also through the sensors of air purifiers to feel the invisible air, and other variety information and provision method.

It have also published the web content "The School of The Air" in order to get to know about the air more and more generally and widely.


It enrich the information about the air using a lot of contents such as the survey about the feeling of air, "The Trouble Expedition of Air", and "The School of The Air".

In addition, "fuha: TOKYO" was opened in Shinjuku, Tokyo in 2011. It is showroom that children can learn while enjoying about air, and experience actually.


I think that aggressive corporate communications has effects for more familiar awareness and understanding of the customer for products, services, and companies. As a result, awareness and understanding will replace the consumer appetite for products and affection against the company.

Education

The Features of Corporate Communication