Embed Size (px)
DESCRIPTION
Een blik in de toekomst van e-Commerce en de integratie van de verschillende Commerce modellen in de Wereld van morgen. E-Commerce is veel complexer dan enkel het creëren en bouwen van een online shop. De noodzaak om alle handelsmodellen te integreren en aan te laten sluiten op de steeds groeiende ‘interconnected world’, is de sleutel tot het succes van een online business. Een succesvolle online aanwezigheid leidt naar de vraag hoe nieuwe markten te veroveren en bestaande klanten tevreden te houden terwijl je tegelijkertijd zorgt voor een stijging van de omzet en verkoop marge. Dit zal leiden tot de noodzaak om productgegevens en zoekmachinemarketing in te zetten via alle kanalen (sociale netwerken, marktplaatsen, prijsvergelijking portals). Ook zul je een efficiënte online marketingstrategie moeten hebben, een goed product portfolio om te promoten, je campagnes moeten managen en monitoren en slimme bestel- en fulfilmentprocessen moeten hebben. Kortom, het gaat niet alleen om het kiezen van de juiste technologie, maar ook om het creëren van een goed systeem eromheen, om alles te optimaliseren en verbeteren, zodat uiteindelijk de omzet en verkoop marge zal stijgen. Bij Intershop draait het niet alleen om het e-commerce platform dat we kunnen leveren – wij kunnen ook alle benodigde diensten en tools leveren om ervoor te zorgen dat de online e-commerce ervaring ongeëvenaard is en de toekomst van de ‘interconnected world’ wordt omarmd en bereikt.
Citation preview
The Interconnected World of Commerce
Robert de Boer, Country Manager
Logistics Manager
Logistics Manager
IT Manager
IT Manager
Financial Manager
Financial Manager
Customer Service Manager
Prijs?Waar is mijn bestelling?
Levertijd?factuur
Category Manager
Category Manager
Procurement Manager
Procurement Manager
New Media Manager
New Media Manager
Online Marketing Manager
Online Marketing Manager
Business Manager
Business Manager
Shop Manager
Shop Manager
Solution ?
As a shop manager, you not only have one but innumerable jobs.
1. Reach and Attract Increasing reach, gaining more traffic, being more attractive
• Globalization • Business Model
• Touch point + Communication Channels • Search Engines
• Price Portals • Social Media • E-Mail
2. Convince and Retain Increasing conversion rate, cart value and share of wallet
• Rich shopping experience • Merchandizing
• Campaign Management • Onsite Search
• Personalization • Social Networks • Customer Service
1. Reach and Attract Increasing reach, gaining more traffic, being more attractive
• Globalization • Business Model
• Touch point + Communication Channels • Search Engines
• Price Portals • Social Media • E-Mail
3. Process and Manage Increasing level of automation, reduce operational costs, lower error ration
• Content Management • Order processing
• Integration • Payment
• Vendor integration • Logistics
2. Convince and Retain Increasing conversion rate, cart value and share of wallet
• Rich shopping experience • Merchandizing
• Campaign Management • Onsite Search
• Personalization • Social Networks • Customer Service
1. Reach and Attract Increasing reach, gaining more traffic, being more attractive
• Globalization • Business Model
• Touch point + Communication Channels • Search Engines
• Price Portals • Social Media • E-Mail
4. Measure and Analyze Understand the process, otimize it, being faster, smart and more cost effective
• Competitor watch
• Campaign Management • Multi Variant Testing
• Customer analysis • Process analysis
3. Process and Manage Increasing level of automation, reduce operational costs, lower error ration
• Content Management • Order processing
• Integration • Payment
• Vendor integration • Logistics
2. Convince and Retain Increasing conversion rate, cart value and share of wallet
• Rich shopping experience • Merchandizing
• Campaign Management • Onsite Search
• Personalization • Social Networks • Customer Service
1. Reach and Attract Increasing reach, gaining more traffic, being more attractive
• Globalization • Business Model
• Touch point + Communication Channels • Search Engines
• Price Portals • Social Media • E-Mail
4. Measure and Analyze Understand the process, otimize it, being faster, smart and more cost effective
• Competitor watch
• Campaign Management • Multi Variant Testing
• Customer analysis • Process analysis
3. Process and Manage Increasing level of automation, reduce operational costs, lower error ration
• Content Management • Order processing
• Integration • Payment
• Vendor integration • Logistics
2. Convince and Retain Increasing conversion rate, cart value and share of wallet
• Rich shopping experience • Merchandizing
• Campaign Management • Onsite Search
• Personalization • Social Networks • Customer Service
1. Reach and Attract Increasing reach, gaining more traffic, being more attractive
• Globalization • Business Model
• Touch point + Communication Channels • Search Engines
• Price Portals • Social Media • E-Mail
5.000 PT Development in 2010
10.000 PT Development in 2011
20.000 PT Development in 2012
3.500 Features and more …
Online Shop Solution ?
ERP-Systems ?
Payment Provider ?
Supplier ?
Content ?
Online Marketing ?
Marketplaces ?
Shipment ?
Operations ?
Analysis ?
Central Link Technology !!
… ……
…
…
transaction platform
virtual distribution tool
Bestelldaten Lieferadresse BestellverarbeitungRechnungsadresse
Shop: Euronics Shop B Id (Bakery) 10009183
Bestellung (Shop): 18.12.2009 11:32:00
Eingang (The Bakery): 18.12.2009 11:32:01
Zahlart: Nachnahme
Kundenspezifische Bestellnummer: Shop_18
Lieferantenoptimierung: Preis
Übertragung (Lieferant):
Lieferdatum:
Retourendatum:
Reservierung:
Shop Netto/Gesamt: € 4.783,58
Shop Brutto/Gesamt: € 5.692,71
Firmenname: Helal Schwein
Name: Hr. Karl-Heinz Pachulke
Straße: Da wo die Sonne nie scheint 45 Nordrhein-Westfalen
PLZ: 40123
Stadt: Bottrop
Land: Germany
Telefon: 0531234567
Handy: 01611234567
Fax: null
E-Mail: [email protected]:
Status
Im System eingegangen in Bearbeitung durch Lieferanten
Aktionen
Nachrichten und Notizen anzeigen
Bestellhistorie anzeigen
Notizen erstellen
Eingangsnachrichten anzeigen
Liefernachrichten anzeigen
Storno-/ Retourennachrichten anzeigen
Bestelldetails - 18 - Karl-Heinz Pachulke Bottrop
Art. Nr. (Shop)
Art. Nr. (Lieferant)
Art. Bez. Artikel Übertragung (Lieferant)
Lieferant Lieferdatum Shop Brutto/Artikel VK
Shop Brutto/Position VK
1 0 0 0 0 ALSO 22.01.2010 15:01:58
22.01.2010 22:22:03
22.01.2010 17:20:45
22.01.2010 12:32:58
SPService Pack Verl. von 3 Jahre € 1.138,99 € 5.165,99265738 1620921_tBB1
3 0 0 0 0 TechData Deutschland
Hitachi Ersatzlampe DT00751 € 599,92 € 1.799,76206751 1462499
2 0 0 0 0 TechData Deutschland
Systembuilder Windows 7 Ultimate € 301,16 € 602,32226707 1818877
2 0 0 0 0 TechData Deutschland
Cisco 3GWWAN HWIC-HSDPAUMTSEDGE
€ 883,72 € 1.767,44204155 1818877
Pos. Status
1 übermittelt
2 übermittelt
3 übermittelt
4 übermittelt
Liefergebühr € 8,95Shop Brutto/Gesamt € 4.716,27
36 Suchergebnisse
…
…
…
E-Commerce Solutions
Enable the Shop Manger to Sell More –
Any Place, Any Time.
© 2011 Intershop® Communications AG. All rights reserved. All other trademarks are the property of their respective owners.
Corporate Headquarters:
Intershop Communications AGIntershop Tower07740 JenaGermany
Phone: +49 (3641) 50-0Fax: +49 (3641) [email protected]
Americas Headquarters:
Intershop Communications, Inc.282 2nd Street, Suite 303San Francisco, CA 94105USA
Phone: +1 (415) 844-1500Fax: +1 (415) [email protected]
SoQuero GmbHLudwigstraße 3160327 Frankfurt am MainGermany
Phone: +49 (69) 25 49 49-0Fax: +49 (69) 25 49 [email protected]
TheBakery GmbHMonbijouplatz 510178 BerlinGermany
Phone: +49 (30) 288 85 88-0Fax: +49 (30) 288 85 [email protected]
