The Museum––Forging Partnerships with an Often-Overlooked Segment of the Tourism Industry

Gwendolyn Lawe, Instructor, Academy of Hospitality and Tourism, Thomas Jefferson High School, Dallas,Texas 

Putting Museums on the Tourist Itinerary: Dallas/Fort Worth

There’s something for you in Dallas/Fort Worth and Beyond. Visitors from all around the world come to the area each year to take in its many world-class treasures: Kimbell Art Museum, Amon Carter Museum, and Modern Art Museum in Fort Worth to the variety of museums housed within Dallas’ historic Fair Park, the Nasher Sculpture Centers, Dallas Museum of Art, and the Crow Collection of Asian Art. 

The Museum––Forging Partnerships with an Often-Overlooked Segment of the Tourism Industry

Museums are an extremely important segment of the tourism industry. Although some museums have local appeal, most depend heavily upon the tourist industry for their survival.  

Putting Museums on the Tourist Itinerary: Top Ten Places (Countries) in the World

My Top Ten PlacesMy Top Ten PlacesMario Vela, BCIS II, Travel StudentMario Vela, BCIS II, Travel Student

Thomas Jefferson High SchoolThomas Jefferson High SchoolDallas, TexasDallas, Texas

1) Italy1) Italy2) Greece2) Greece

3)Spain3)Spain4) Turkey4) Turkey

5) Thailand5) Thailand

6) 6) United United KingdoKingdomm

7) United States7) United States

8) 8) FranceFrance9) Germany9) Germany

10)China10)China

ItalItalyy

1.1. Rome: Medieval churchesRome: Medieval churches

2.2. Venice: Museums and palacesVenice: Museums and palaces3.3. Florence: Renaissance architecture Florence: Renaissance architecture

4.4. Turin: Artisan workshopsTurin: Artisan workshops

5.5. Milan: La Scala Opera HouseMilan: La Scala Opera House

6.6. Naples: Artistic TreasuresNaples: Artistic Treasures

7.7. Bologna: Cuisine and wealthBologna: Cuisine and wealth

8.8. Perugia: Summer Jazz FestivalPerugia: Summer Jazz Festival

9.9. Genoa: Principal seaportsGenoa: Principal seaports

10.10. Padua: Main pilgrim shrinesPadua: Main pilgrim shrines

La Scala is one of Italy's most famous opera houses and a must-La Scala is one of Italy's most famous opera houses and a must-see attraction for opera fans. The 2007-2008 opera season see attraction for opera fans. The 2007-2008 opera season opened December 7 with Wagner's opened December 7 with Wagner's Tristan und IsoldeTristan und Isolde and Daniel and Daniel Barenboim making his impressive debut as principal guest Barenboim making his impressive debut as principal guest conductor. conductor.

GreeceGreece1.1. Athens: The AcropolisAthens: The Acropolis

2.2. Cape Sounion: Temple of PoseidonCape Sounion: Temple of Poseidon

3.3. Santorini: IslandSantorini: Island

4.4. Mykonos: IslandMykonos: Island

5.5. Epidaurus: Ancient Theater of EpidaurusEpidaurus: Ancient Theater of Epidaurus

6.6. Mycenae: National Archeological Mycenae: National Archeological MuseumMuseum

7.7. Crete: Minoan PalaceCrete: Minoan Palace

8.8. Hydra: MonasteriesHydra: Monasteries

9.9. Thessaloniki: Byzantine churchesThessaloniki: Byzantine churches

10.10. Olympia: Site of the first Olympic GamesOlympia: Site of the first Olympic Games

It is situated in the southernmost, highest part of the It is situated in the southernmost, highest part of the promontory. The area was evened off and supported by promontory. The area was evened off and supported by means of retaining walls on the north and west sides. A means of retaining walls on the north and west sides. A Propylon was constructed on the north side, and porticoes Propylon was constructed on the north side, and porticoes along the north and the east for the accommodation of the along the north and the east for the accommodation of the pilgrims. The site was dominated by the Classical temple.pilgrims. The site was dominated by the Classical temple.

SpaiSpainn

1.1. Madrid: Museo del PradoMadrid: Museo del Prado

2.2. Barcelona: Mediterranean cuisineBarcelona: Mediterranean cuisine

3.3. Salamanca: Vía de la PlataSalamanca: Vía de la Plata

4.4. Valencia: Spanish gateway to the Mediterranean Valencia: Spanish gateway to the Mediterranean

5.5. Córdoba: Hispania Ulterior under the Roman Córdoba: Hispania Ulterior under the Roman EmpireEmpire

6.6. Pirineos: The PyreneesPirineos: The Pyrenees

7.7. Costa de la Luz: Catedral de CádizCosta de la Luz: Catedral de Cádiz

8.8. Granada: The last Arab Kingdom in the PeninsulaGranada: The last Arab Kingdom in the Peninsula

9.9. Sevilla: City of Italica built by the RomansSevilla: City of Italica built by the Romans

10.10. Zaragoza: Theatres, cinemas, fairs, and festivalsZaragoza: Theatres, cinemas, fairs, and festivals

It took 116 years to complete, so the mix of styles is evident. It took 116 years to complete, so the mix of styles is evident. Construction began in the Baroque style and was completed Construction began in the Baroque style and was completed in the Neoclassic style. There are sculptural works from the in the Neoclassic style. There are sculptural works from the old cathedral inside. The towers and the sacristy were built old cathedral inside. The towers and the sacristy were built last, in the 19th century. The vaults of the high altar and the last, in the 19th century. The vaults of the high altar and the choir stalls are noteworthy, although the latter are not from choir stalls are noteworthy, although the latter are not from the cathedral. There are some very beautiful Baroque the cathedral. There are some very beautiful Baroque images. The church is topped with a dome of gilded brick, images. The church is topped with a dome of gilded brick, which gives it an impressive look. The brilliant Manuel de which gives it an impressive look. The brilliant Manuel de Falla is buried in the crypt. Falla is buried in the crypt.

TurkeyTurkey1.1. Istanbul: Blue Mosque (Sultan Ahmet Istanbul: Blue Mosque (Sultan Ahmet

Camii)Camii)

2.2. Troy: Troy Open Air MuseumTroy: Troy Open Air Museum

3.3. Bodrum: Underwater Archeology MuseumBodrum: Underwater Archeology Museum

4.4. Ankara: Ankara CitadelAnkara: Ankara Citadel

5.5. Izmir: Clock Tower (Saat Kulesi)Izmir: Clock Tower (Saat Kulesi)

6.6. Ephesus: The House of the Virgin MaryEphesus: The House of the Virgin Mary

7.7. Goreme: Goreme Open Air MuseumGoreme: Goreme Open Air Museum

8.8. Kalkan: Korsan RestaurantKalkan: Korsan Restaurant

9.9. Urqup: Zelve Open Air MuseumUrqup: Zelve Open Air Museum

10.10. Kutahya: The Temple of ZeusKutahya: The Temple of Zeus

The museum is situated in St. Peter's Castle which was built The museum is situated in St. Peter's Castle which was built around at 15th C by the Knights of St. John of Rhodes. The castle around at 15th C by the Knights of St. John of Rhodes. The castle

houses interesting artifacts from Prehistoric, Carian, Hellenistic, houses interesting artifacts from Prehistoric, Carian, Hellenistic, Roman, Byzantine, Medieval and Turkish periods. The Museum Roman, Byzantine, Medieval and Turkish periods. The Museum of Underwater Archaeology houses a collection of artifacts from of Underwater Archaeology houses a collection of artifacts from the wrecks of a number of ships.the wrecks of a number of ships.

ThailanThailandd

1.1. Bangkok: Chao Phraya River (River of Kings)Bangkok: Chao Phraya River (River of Kings)

2.2. Tak: Karen Tribe SitesTak: Karen Tribe Sites

3.3. Phucket: Sino-Portuguese architecturePhucket: Sino-Portuguese architecture

4.4. Yala: City Pillar ShrineYala: City Pillar Shrine

5.5. Trat: Ko Chang IslandTrat: Ko Chang Island

6.6. Sing Buri: Monument of Bang Rachan Sing Buri: Monument of Bang Rachan HeroesHeroes

7.7. Si Sa Ket: Kuhn Ampai Punich buildingSi Sa Ket: Kuhn Ampai Punich building

8.8. Krabi: Than Bok Khorani National ParkKrabi: Than Bok Khorani National Park

9.9. Rayong: Rayong AquariumRayong: Rayong Aquarium

10.10. Saraburi: The Golden Buddha ImageSaraburi: The Golden Buddha Image

Owned and operated jointly by the Department of Owned and operated jointly by the Department of Fisheries of Thailand and the Eastern Marine Fisheries Fisheries of Thailand and the Eastern Marine Fisheries Research and Development Center, the aquarium hosts Research and Development Center, the aquarium hosts 43 aquarium tanks with the capacity of 1-4 tons each, an 43 aquarium tanks with the capacity of 1-4 tons each, an underwater glass tunnel, an outdoor shark and ray pond, underwater glass tunnel, an outdoor shark and ray pond, a shell museum, and fishing boat exhibitions. a shell museum, and fishing boat exhibitions.

United United KingdomKingdom1.1. Londonderry: Hilltop Aerials TheatreLondonderry: Hilltop Aerials Theatre

2.2. Durham: Aycliff Caravan ParkDurham: Aycliff Caravan Park

3.3. Cambridge: Cambridge Contemporary ArtsCambridge: Cambridge Contemporary Arts

4.4. Bradford: Jack’s Chippy RestaurantBradford: Jack’s Chippy Restaurant

5.5. Manchester: Tracks Coffee ShopManchester: Tracks Coffee Shop

6.6. Lisburn: Arora (vegetarian restaurant)Lisburn: Arora (vegetarian restaurant)

7.7. Oxford: Windsor Books InternationalOxford: Windsor Books International

8.8. Stirling: Ozzy’s (clothing store)Stirling: Ozzy’s (clothing store)

9.9. Norwich: Vue CinemasNorwich: Vue Cinemas

10.10. York: Oscar’s Wine BarYork: Oscar’s Wine Bar

Cambridge contemporary art specializes in handmade prints, Cambridge contemporary art specializes in handmade prints, paintings, sculptures and crafts. Situated just a stone's throw paintings, sculptures and crafts. Situated just a stone's throw from King's College, the gallery is in the heart of the beautiful, from King's College, the gallery is in the heart of the beautiful, historic University city. Since opening in 1990, they’ve gained a historic University city. Since opening in 1990, they’ve gained a reputation for the extensive range of high quality work and reputation for the extensive range of high quality work and innovative exhibitions of local, national and international artists. innovative exhibitions of local, national and international artists. The gallery atmosphere is open and welcoming to all visitors. The gallery atmosphere is open and welcoming to all visitors.

United StatesUnited States1.1. Las Vegas: Fountains at BellagioLas Vegas: Fountains at Bellagio

2.2. New York City: Time SquareNew York City: Time Square

3.3. San Francisco: Golden Gate BridgeSan Francisco: Golden Gate Bridge

4.4. Seattle: Space NeedleSeattle: Space Needle

5.5. Chicago: Art Institute of ChicagoChicago: Art Institute of Chicago

6.6. San Diego: SeaWorld Adventure ParkSan Diego: SeaWorld Adventure Park

7.7. Los Angeles: Griffith ObservatoryLos Angeles: Griffith Observatory

8.8. Orlando: Titanic, Ship of Dreams Exhibit Orlando: Titanic, Ship of Dreams Exhibit

9.9. Atlanta: Martin Luther King Jr. National Historic Atlanta: Martin Luther King Jr. National Historic SiteSite

10.10. Honolulu: Pearl HarborHonolulu: Pearl Harbor

Held at the International Drive's Mercado shopping center, the Held at the International Drive's Mercado shopping center, the Titanic exhibit features more than 200 historic Titanic artifacts Titanic exhibit features more than 200 historic Titanic artifacts from private collections around the world. For movie buffs, from private collections around the world. For movie buffs, there's original movie memorabilia from such films as "A Night there's original movie memorabilia from such films as "A Night to Remember," and "The Search for Titanic." There's even a to Remember," and "The Search for Titanic." There's even a costume worn by Leonardo DiCaprio in the latest Titanic film. costume worn by Leonardo DiCaprio in the latest Titanic film.

FraFrancence

1.1. Paris: Eiffel TowerParis: Eiffel Tower

2.2. Nice: Promenade de AnglaisNice: Promenade de Anglais

3.3. Bordeaux: Rue Ste-CatherineBordeaux: Rue Ste-Catherine

4.4. St. Tropez: Chateau De La Messardiere St. Tropez: Chateau De La Messardiere HotelHotel

5.5. Cannes: Cannes Film FestivalCannes: Cannes Film Festival

6.6. Aix-en-Provence: Cezanne HotelAix-en-Provence: Cezanne Hotel

7.7. Lyon- Musee des Beaux-ArtsLyon- Musee des Beaux-Arts

8.8. Chamonix: Club Med ChamonixChamonix: Club Med Chamonix

9.9. Marseille: Palais du PharoMarseille: Palais du Pharo

10.10. Strasbourg: Strasbourg-Grande leStrasbourg: Strasbourg-Grande le

The Cannes Film Festival, one of the world's oldest, most The Cannes Film Festival, one of the world's oldest, most influential and prestigious film festivals, is attended by influential and prestigious film festivals, is attended by more than 4,000 journalists among the 30,000 accreditees, more than 4,000 journalists among the 30,000 accreditees, representing the entire spectrum of the motion-picture representing the entire spectrum of the motion-picture industry. The non-public Festival is attended by countless industry. The non-public Festival is attended by countless movie stars, receives massive media exposure and is a movie stars, receives massive media exposure and is a popular venue for film producers to launch their new films. popular venue for film producers to launch their new films.

GermanyGermany 1.1. Berlin: Pergamon MuseumBerlin: Pergamon Museum

2.2. Munich, BY: St. Michael’s ChurchMunich, BY: St. Michael’s Church

3.3. Frankfurt, HE: MuseumsuferFrankfurt, HE: Museumsufer

4.4. Aachen: Aachen: Elisenbrunnen Drinking Elisenbrunnen Drinking FountainFountain

5.5. Augsburg: Perlach TowerAugsburg: Perlach Tower

6.6. Cochem: Former Capuchin MonasteryCochem: Former Capuchin Monastery

7.7. Dortmund: Hohensyburg CastleDortmund: Hohensyburg Castle

8.8. Dresden: Zwinger PalaceDresden: Zwinger Palace

9.9. Hannover: Hannover: The Royal GardensThe Royal Gardens

10.10. Trier: Trier: Trier's VineyardsTrier's Vineyards

This museum houses a vast collection of artefacts from the This museum houses a vast collection of artefacts from the ancient world, the crowning glory being the altar from the ancient world, the crowning glory being the altar from the Zeus Tempel in Pergamon (180-160 BC), one of the world's Zeus Tempel in Pergamon (180-160 BC), one of the world's most significant archaeological finds. most significant archaeological finds. The museum is also The museum is also home to parts of the magnificent Antique Collection, the East home to parts of the magnificent Antique Collection, the East Asian Collection, the Near Eastern Museum and the Islamic Asian Collection, the Near Eastern Museum and the Islamic Museum.Museum. The electronic guides for visitors are very The electronic guides for visitors are very informative and are available in several languages.informative and are available in several languages.

ChinaChina1.1. Hong Kong: Kowloon Peninsula TourHong Kong: Kowloon Peninsula Tour

2.2. Beijing: The Forbidden CityBeijing: The Forbidden City

3.3. Deyang: Chengdu Plain of western Sichuan Deyang: Chengdu Plain of western Sichuan BasinBasin

4.4. Fuzhou: White TowerFuzhou: White Tower

5.5. Macau: Ruins of St. Paul’sMacau: Ruins of St. Paul’s

6.6. Putian: Coastal Area of FujianPutian: Coastal Area of Fujian

7.7. Taiwan: Taipei National Palace MuseumsTaiwan: Taipei National Palace Museums

8.8. Tibet: Yangtze RiverTibet: Yangtze River

9.9. Yantai: Yantaishan Scenic AreaYantai: Yantaishan Scenic Area

10.10. Kunshan: Jinxi TownKunshan: Jinxi Town

The museum holds the world's largest collection of Chinese The museum holds the world's largest collection of Chinese artifacts, around 700,000 items in all. Since the museum only artifacts, around 700,000 items in all. Since the museum only has space to display around 15,000 pieces at any given time, the has space to display around 15,000 pieces at any given time, the majority of the treasures are kept well protected in air-majority of the treasures are kept well protected in air-conditioned vaults buried deep in the mountainside. The displays conditioned vaults buried deep in the mountainside. The displays are rotated once every three months, which means 60,000 are rotated once every three months, which means 60,000 pieces can be viewed in a year and it would take nearly 12 years pieces can be viewed in a year and it would take nearly 12 years to see them all. to see them all.

My Top Ten My Top Ten Places!Places!

For information on Museums and Tourism, contact:

Your local museum for:•Class Field Trips;•Internships;•Volunteer Opportunities; and•Advisory Board Membership.

Contact: The National Parks, the National Trust for Historic Preservation, and the American Association of Museums for:•Information on Museums and Tourism;•Internships for College Students; and •Careers in Museum Studies.