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You've become a Skillsoft client, launched your e-learning program, and now want your learners to actually use your program. This presentation details how a singular focus on e-learning promotion in the Learning Growth Model (LGM) can not only raise awareness of your Skillsoft program, but also build excitement around it, ultimately resulting in learner adoption.
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The Only Limitation is Your Imagination:Unleashing Creativity and the LGM to Drive
Learner AdoptionJay TurnerDirector, Continuing Education and TrainingGeorgia Public Library Service
Budget cuts
Brain drain
TechnologyCompetence
Business Drivers
Looking through the rearview mirror…
…we were a Stage 1 operation
• Initiating learning• Reducing expense• Expanding scale• Push, push, push
Skillsoft Learning Growth Model® Outcomes by Stage
IndicatorsStage 1
Supplement Stage 2
TargetedStage 3
Strategic Stage 4
IntegratedStage 5
Optimized
Stage Goal Initiate Learning Manage Learning Align Learning Integrate Learning Enterprise-Wide Learning
Business Case for elearning
Reduce Expenses & Increase Scale
Enhance Savings & Remove
Redundancy
Align to Business Goals & Increase Business Impact
Increase Talent & Organizational
Agility
Broaden & Deepen Talent to Extended
Enterprise
Learning Culture
Learning is Operationally
Focused
Executive Support & New Learning
Strategies Emerge
Governance & Talent Management
Begins
Recognized as a‘Learning
Organization’
Learning Becomes Globally
Ubiquitous
Learning’s Role Contractor Consultant Key Player Architect C-level Role
Blended Design
Very Little Blending, Mostly Formal
Simple BlendsSocial & Mobile
Begins
Blending Scales to Balance Multiple
Modalities
Balanced Blends Become Routine
Sophisticated Blends Across All
Portfolios
Elearning Promotion
Traditional Awareness Marketing
Highlights & Success Stories
Portal Deep Linking Begins
Active Manager-Level Evangelism
Begins
Strong Learning Brand Equity
Attained
Learner Adoption
20%+Mostly ‘Push’
30%+‘Pull’ Increases
50%+ ‘Pull’ = ‘Push’
80%+ Increased ‘Pull’
90%+Mostly ‘Pull’
Learning Evaluation
Efficiency of elearning
Effectiveness of elearning
Business Impact of elearning
Targeted ROI Studies
Talent Management Analytics
Why did GPLS choose promotion
as the primary LGM focus area?
Marketing plan
Phase 1: Planning and Preparing
Identify learning champions
Revamp web presence
Create branding
Webjunction is going away. It will be replaced by GLEAN.
All library staff
Learning champions
You’ve been hand-picked to be on the implementation team, because of your passion for learning.
You will play a key role in evangelizing GLEAN.
PPT stock photo + Photoshop = A Layman’s Logo
Static CE and Training Web Page
Revamped CE BlogRedesigned Blog Using Wordpress
Phase 2: Pre-launch
Push marketing to anchors
Curating contacts
Manufacturing demand and pre-loading
VIP Previews
“This is Jane”
These are the reasons that GLEAN will be awesomesauce!
All library staff
Library DirectorsYou should care about GLEAN because we’re investing the equivalent of $1600 per year into each of your employees.
You should pre-register your staff members now, because we can’t guarantee access after October 1.
Learning ManagersYou know that LMS you always needed but couldn’t afford? We’re giving it to you for free, if you want it, customized to your organization.
Push Marketing to Anchors Using Newsletters and Blog Posts
VIP Preview Invitations Using Visual Email
This is the way our launch begins.Not with a bang, but an intentional whimper.
Phase 3: Kick Off
“What new(s)?” blog updates and emails
Social media campaign
GLEAN tour
Learning in familiar contexts
Resurrecting Jane
Phase 4: Post-launch
There is a shift toward doing more outreach. Your learning is now mobile, so you can take it with you.
We’re adding new content monthly. Check it out.
GLEAN is growing. You are growing.
Public library staff
Other library staffYou can now access GLEAN. Look what you’ve been missing.
Library DirectorsNow that you can track learning, do something with it. Make learning part of goals and evaluations.
Reach learners with short emails sent through Skillport link to deeper content on blog
GLEAN Notes and Quotes
“This is a humble letter of appreciation. I have always enjoyed what GPLS does to help professional librarians and library workers continue their education. The
new GLEAN system is epic. It’s so nice to have you looking out for us. These
courses are well-rounded, relevant, and varied enough that anyone can find
something useful to learn.”
- Devin, Atlanta-Fulton Public Library System
Customer-focused Interaction
DescriptionThis course provides insight into the role of social media and mobile technologies in supporting customer-focused service cultures. And it looks at how these technologies can generate a direct and positive impact on an organization’s customer service levels and, ultimately, competitive position.
Contact Hours1
LocationAt your fingertips [Launch Course]
Reach prospective new learners and engaging existing ones through familiar channels
We haven’t moved your cheese…
… but it might taste a little different.
Familiar Contexts:
• Link assets to articles
• Provide a desktop icon
• Link Skillport to intranet
• Blend e-learning into classroom
• Take advantage of SSO
Using a range of social media channels to hit user outposts
Everyone can be part of the fun with playful trolling and memes
Using the system to help learners learn the system
Give learners a way to visualize the evolution of their learning and your
program
A Cautionary Tale in Portal Linking
• >50% active use
• LMS customizations
• Director-level buy in
• Brand recognition
Winning!
Skillsoft Learning Growth Model® Outcomes by Stage
IndicatorsStage 1
Supplement Stage 2
TargetedStage 3
Strategic Stage 4
IntegratedStage 5
Optimized
Stage Goal Initiate Learning Manage Learning Align Learning Integrate Learning Enterprise-Wide Learning
Business Case for elearning
Reduce Expenses & Increase Scale
Enhance Savings & Remove
Redundancy
Align to Business Goals & Increase Business Impact
Increase Talent & Organizational
Agility
Broaden & Deepen Talent to Extended
Enterprise
Learning Culture
Learning is Operationally
Focused
Executive Support & New Learning
Strategies Emerge
Governance & Talent Management
Begins
Recognized as a‘Learning
Organization’
Learning Becomes Globally
Ubiquitous
Learning’s Role Contractor Consultant Key Player Architect C-level Role
Blended Design
Very Little Blending, Mostly Formal
Simple BlendsSocial & Mobile
Begins
Blending Scales to Balance Multiple
Modalities
Balanced Blends Become Routine
Sophisticated Blends Across All
Portfolios
Elearning Promotion
Traditional Awareness Marketing
Highlights & Success Stories
Portal Deep Linking Begins
Active Manager-Level Evangelism
Begins
Strong Learning Brand Equity
Attained
Learner Adoption
20%+Mostly ‘Push’
30%+‘Pull’ Increases
50%+ ‘Pull’ = ‘Push’
80%+ Increased ‘Pull’
90%+Mostly ‘Pull’
Learning Evaluation
Efficiency of elearning
Effectiveness of elearning
Business Impact of elearning
Targeted ROI Studies
Talent Management Analytics
