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This presentation looks at one of the Channels used by the Open University to reach students and the wider world. After only 2 years of The Open University in iTunes U we can demonstrate some pretty cool impact for the mix of free a/v materials that we have released. And now we are working hard on mobile apps and even our own private site - just for our own students... this is allowing us to do some interesting rethinking ...
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Channel Thinking: iTunes UJune 2010
http://projects.kmi.open.ac.uk/itunesu/
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Peter Scott
Director, Knowledge Media Institute, The Open University, UK.
Monday, 21 June 2010
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Lots of universities have sites in YouTube: See eg. http://delicious.com/psychemedia/youtube+uk+hei
New EDU space.- but a good idea to get one click further away from the skateboarding dog.
Last year: 600+ Universities in iTunes U. in 18 countries
Many, many pages with embedded video...
In the OU we tend to think very hard about the channels we use to our folks...
Channels galore
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Back end support for media thence to other platforms
Get the metadata right!
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… they still go to lectures?You are kidding, right?!
your VLE?the Web?
A wealth of online and ‘open resources’
iTunes U. ?YouTubeMiro ...
You keep your content in one place and then...
What Channels do you use to reach your students? With rich / AV content?
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• The iTunes music store, open +6 years & sold +6 Billion songs
• ManyMillionsofcredit card accounts
• Powerful mobile synch
• iTunes U. open -2007
June 2008 UKOU + 2 …Oct 2008 Oxbridge {OU @ 1M downloads}Jan 2009 Europe {OU @ 2.5M downloads}
Some neat innovations coming along...
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Open University on iTunes U
June 2010
As 14th June 2010
• 19,727,000 downloads
• over 2,010,800 visitors downloaded files
• currently averaging* 268,000 public downloads a week (*4 week ave)
• around 90% of visitors from outside the United Kingdom
• 1 in 15 downloaders go on to visit the OU website
• public site has 312 albums; 145 current courses represented (1,225 audio, 1,492 video)
• just opened ‘private’ OU student only site
• currently delivering an average of 0.33 TB of data a week via Amazon S3, with a further estimate of 2 – 3 TB delivered via Akamai.
Open University on iTunes U was launched on 3rd June 2008
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The Open University on iTunes UGeographical breakdown of downloads
3 June 2008 - 4 Jan 2010
All downloads external to The Open University’s intranet
United States4,419,234
United Kingdom1,442,523
Canada609,219
Germany400,040
Australia375,753
Japan247,075
France254,916
Netherlands181,251
Spain161,459
Italy139,239
Rest of the World4,412,591
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The Open University on iTunes UGeographical breakdown of downloads
3 June 2008 - 4 Jan 2010
All downloads external to The Open University’s intranet
United States35%
United Kingdom11%
Europe (less UK)17%
Rest of the World36%
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Downloads + Previews Downloads Oxford Downloads *
Open University on iTunes UWeekly downloads
(includes comparison with University of Oxford)
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Going ‘Private’?
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Mobile
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New energy in ‘mobile learning thinkingiPod, iPhone, iPad
✴ McGraw-Hill's CEO Terry McGraw “... we have 95% of all our materials that are in e-book format ... so now with the tablet you're going to open up the higher education market, the professional market"
✴ Apple sold 2M in the first 59 days... Great energy into new device thinking...
✴ Last week 5 billion downloads from App store with 1 billion US paid to ‘developers’
✴ Wolfram: “...earned more from sale of “the elements for iPad in the first DAY than from the past 5 years of Google Ads on periodictable.com”
✴ Come on Android... skates on please! 18June 2010
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New things in 2010
✴ Great opportunity to rethink learning channels
✴ Back end of powerful systems to support multiple channel opportunities
✴ Mobile used to suck... but now !!?! Wow.
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