The perk card website redesign proposal feb 26 2011

THE PERK CARD WEBSITE REDESIGN PROPOSAL - FEB 26 201126, 2011 Page 1 of 1

The Perk Card Website Redesign Proposal

February 26, 2011

www.theperkcard.com


Project Name: The Perk Card Website Redesign Proposal – www.theperkcard.com

Date of Proposal Submission: Sunday, February 27, 2011

Proposed Start Date: Monday, February 28, 2011

Proposal Requested By: Derek Thornton, President/CEO The PERK Card Inc. P: 604-809-0342 [email protected] www.theperkcard.com

Proposal Prepared & Submitted By: Lori Pratt, Independent Marketing Consultant 1337 Kamloops Street, Apt. A New Westminster, BC, V3M 1V5 P: 604-544-0473 [email protected]


Current Website Summary - www.theperkcard.com The current website for The Perk Card appears to include approximately 11 uniquely designed pages which are linked and can be accessed through top, bottom, and right-hand side navigation options, along with a variety of random links on various pages within the site. As a relatively small website, there are far too many navigation options and links available, which makes it difficult to move through the site or find information with ease. Compounding to the problems with the over-navigation of the current site for The Perk Card is the number of pages with multiple names. Despite clicking on links that have different titles, visitors could be routed time after time to only one page, which is certain to cause confusion and frustration, and is a likely cause of bouncing or exiting the site all together.

Diagram of Pages Having Multiple Names/Links

Total = 11 Unique Pages

Home

About Perk / What is Perk? - (2 page names)

- Features & Benefits

- Supported POS Systems / Supported Systems - (2 page names)

- Testimonials

- Register Now

Retailers / Register Your Store / Who Supports Perk - (3 page names)

Contact Us / Customer Service - (2 page names)

- Privacy Policy

- Terms of Service

My Account / My Perk Account - (2 page names)


Project Objectives As an Independent Marketing Consultant, I will assist with the conceptualization and development of an exciting, newly branded, and redesigned website for The Perk Card and will create positive, efficient, and enjoyable visitor experiences through improved navigation, increased functionality, more concise information and an array of materials designed for both new and existing retailers and clients. To achieve these objectives, this project will involve and include the following:

1. Developing a new site map that can be navigated with ease; 2. Writing appropriate copy for each site page and section; 3. Creating design and branding options through graphic design screen-shot images for various site pages; 4. Suggesting new site features or functionality where required or as appropriate; 5. Working with site designers to ensure the new website meets all anticipated design and branding objectives. 6. Providing regular project updates and management consultation through in-person meetings, email and

phone to ensure work progress, satisfaction, and deadlines are met, budgets are adhered to, and website objectives are successfully achieved.

Phase 1 Deliverables - New Website Research, Concept & Development This phase will include the following:

� Website Concept & Development Research Report - Performing online research to discover, identify, detailing five (5) well-designed corporate websites (which may or may not be in a similar industry) but work well for the purpose of conceptualizing new design, branding, or functionality ideas in initiating a new website for The Perk Card. Using the information gathered, a summary report will be prepared and presented as a combination of ‘capture screen’ images, URL addresses, and written descriptions explaining the relevance, application, and other key design or branding concepts could be applied and/or integrated into the development of the new website for The Perk Card.

� Graphic design and copy/content development for four (4) website pages: Home, About Perk, Card

Clients and Retailers. (Complete “Screen Shot” type graphic layouts)

Approximate Time Required: 40 Hours

Cost to Complete Phase 1: $1200.00

To be paid in four (4) equal installments, as follows: - $250.00 upon agreement and initiation of work - $250.00 upon completion of Website Concept & Development Research Report - $250.00 upon completion and presentation of two (2) website page layouts - $250.00 upon completion and presentation of two (2) website page layouts

Estimated Dates of Completion (providing quick approval of this proposal):

- Website Concept & Development Research Report: Thursday, March 3, 2011

- 2 Website Page Layouts: Tuesday, March 8, 2011 - 2 Website Page Layouts: Friday, March 11, 2011


Phase 2 Deliverables - Comprehensive Site Map Development This phase will include the following: � Comprehensive Site Map Development – Using a combination of flowcharts, graphic images and detailed

written descriptions, the site map for The Perk Card’s new website will include a map of the proposed navigation plan, all pages that will be included within the site, each page’s functionality requirements (if any), and how all pages should be linked to one another.

Approximate Time Required: 6 Hours

Cost to Complete Phase 2: $180.00

Estimated Dates of Completion (providing quick approval of this phase) - Monday, March 14

Phase 3 Deliverables - Site Content & Copy Development This phase will include the following: � Page-By-Page Content & Copy Development – Utilizing Excel spreadsheets and/or Word documents to

organize and provide instructions for each page’s development, all content and copy will be developed for each page approved in per the Site Map developed in Phase 2.

Approximate Time Required: TBD – Depends on # of pages required

Cost to Complete Phase 3: $30.00 per hour

Estimated Dates of Completion (providing quick approval of this phase) - TBD

Additional Services – As Required Additional Marketing Collateral Consultation/Development To include copy, content, editing and/or graphic development for a wide array of promotional materials (i.e. Print Stationary, Point-of-Sale Materials, Sales Support Collateral, Direct Mail, Website Development, Email Marketing, Social Media Marketing, Blogging, Newsletters, or other types of promotional requirements as needed. Imagery Selection & Style To include selection of appropriate photos and images to be purchased (or graphically developed) to complete and complement the look and feel of The Perk Card’s new website. Also included would be the itemization or photo or graphic purchasing costs, development quotes, information regarding royalty rights, etc. In addition, clear instruction regarding where to use images would be developed and provided. Web Development – Progress Consultation To include in-person and/or remote consultation(s) as required with appointed web developer/designer tol ensure the integrity of the proposed and intended image, branding, functionality, and direction of The Perk Card’s new website is achieved as intended. This phase could include written evaluation, edits and instructions depending on needs (i.e. upon page or sectional developments are completed).


ACCEPTANCE OF PROPOSAL: With acceptance of this Proposal, Lori Pratt is authorized to proceed with services for this Project, as described in this Proposal. ______

Derek Thornton Date of Acceptance

______

Lori Pratt Date of Acceptance

Education

The perk card website redesign proposal feb 26 2011