Upload
jose-luis-valencia
View
623
Download
1
Tags:
Embed Size (px)
DESCRIPTION
Citation preview
The power of advertising
José Luis Valencia Cano
Advertising
Advertising is a form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take some action upon products, ideals, or services.
Advertising
It includes the name of a product or service and how that product or service could benefit the consumer, to persuade a target market to purchase or to consume that particular brand. These brands are usually paid for or identified through sponsors and viewed via various media.
Advertising
Commercial advertisers often seek to generate increased consumption of their products or services through branding, which involves the repetition of an image or product name in an effort to associate related qualities with the brand in the minds of consumers.
Advertising
In 2007, spending on advertising was estimated at more than $150 billion in the United States and $385 billion worldwide.
Other Purposes of Advertising
Advertising might be designed to try to provide information.
This information, however, is meant to be acted upon and so we can conclude that the main point of advertising is to try to change our behavior in some way.
Consumerism
Consumerism is a social and economic order that is based on the systematic creation and development of a desire to purchase something in, everytime, greater amounts.
Consumerism
Consumerism is a term used to describe the effects of equating personal happiness with purchasing material possessions and consumption.
Bibliography
http://en.wikipedia.org/wiki/Advertising
http://en.wikipedia.org/wiki/Consumerism
http://www.bized.co.uk/current/mind/2006_7/180906.htm
https://honors.rit.edu/amitraywiki/index.php/Consumerism_Group_