The Vanity

What does yours say about you?

80% of employers will google you before they interview you!

Huffington Post 2014

http://career-advice.monster.com/job-search/getting-started/hr-googling-job-applicants/article.aspx

http://www.theguardian.com/careers/careers-blog/google-online-searches

There are even life hacker articles on how to do it for those who don’t know and can’t figure it out…

Interviewing is very expensive.

Google is free.

Who uses social media?

PollEv.com/beckacolley

Who uses social media

professionally?

How worried should you be?!

WHAT DO EMPLOYERS DO?

Formal interview process

Screening interviews done via phone or online

“Maybes” sorted into (i) more likely (ii) less likely (iii) nodepending on what is found – or not found

Google search done

Sorted into “no” and “maybe” piles

Applications received

Applicants can easily be weeded out.

“What happens in Vegas, stays in Vegas”

“What happens in Vegas, stays in Google (and Bing, and...)” 

Think about your online presence!

Think before you post!

Think before your friends post! (and tag you…)

Think before someone you don’t know posts!

Learn to use the privacy settings on

your social networks

Use a pseudonym, but

don't put too much faith in it!

(and don’t link from one account to another if you want to keep the

pseudonym anonymous)

((and remember which account

you’re logged in to if you have

more than one!))

No information can be as damaging as

negative information!

Google yourself!

What do the first 3-4 pages

say?

Check images

and videos as well as

web!Take control of

your online

presence

Manage it effectively

WHAT IF YOU DON’T LIKE WHAT YOU SEE?

Take control and build a positive online presence

Google someone well respected in the field you want to work

in

What does their information say?•Where are they resident on the web?

LinkedIn Google+ Twitter Amazon/Quora

SlideShare.net

Instagram/Flickr

YouTube/Vimeo/Vine

Your own blog

The greater your positive online visibility, the better your online reputation.

1. Who you are

2. Who you know

3. What you know

Create a strong profile

Use your real name and the same as your other professional social media accounts

Aim for100% completion

Endorse others and get yourself endorsed

Make connections but make them personal

“An experienced production manager with the ability to manage productions and proven track record of high

accomplishments in various areas. Highly organized individual, highly adaptable, strong business sense, effective communicator, result-oriented and can-

do attitude.”

Subjective Over confident

No evidence

Lacks credibility

“3+ years experience of production management developed through work experience, volunteer roles and my degree. Managed 15+ projects ranging of

diverse sizes. 200+ hours of planning and organising production scheduled. Experienced at estimating, negotiating and agreeing budgets. All my projects

were delivered on time and under budget.”

Evidenced

Credible

Relevant

Succinct

students.linkedin.com/uk

Get your profile checked by Careers

What do you want to achieve?How are you going to achieve it?What tools will you use?When will you engage in them?How much time will you devote?How will you know you have been successful?

Credibility

ReputationCongruence