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Presented at the University of South Carolina's Center for Digital Humanities--Friday, April 11th, 2014
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Leveraging Images and Metadata for Fashion and Cultural Research
Corporate Digital Archive Projects
Digital Humanities
#alt-LIS
What is DH?
What is #alt-LIS?
•DH projects• Evolving roles and responsibilities•New venues and careers• Training and support
The Vogue Archive
What is Vogue?
• Monthly document of record, “The Bible” • Fashion history• High society• Fashion in context• Joan Didion, Richard Avedon, Irving Penn,
Susan Sontag, Arthur Schlesinger, Jr., William Faulkner, Graham Greene…
Statistics
•2,797 issues•430,600 pages•121,206 articles•448,750 images•320,034 advertisements•2009 – 2011•Enhanced metadata back to 1940
Corporate Structure—EAR
Editorial Assets + Rights
Digital Archive
Physical Archive Library
Legal Tech
Vogue Archive Overview
• Robust digital archive• 1892-present: every article, image, and advertisement• Discover content by:• Browsing by issue date• Searching and faceting on specific terms
• Stunning hi-res visuals• Powerful metadata• Broad communities of users
Users Internal External
Vogue Archive
Digital Archive
Physical Archive
Condé Nast Employees
Researchers + Readers
External UsersIndividualsInstitutions
Libraries and Universities
Advertising + Branding
Fashion Houses
Individual Subscribers
Vogue Readers
Project History: 2009-2011
Preserve
MonetizeShowcase
Institutional Partners + Stakeholders
EAR
Vogue
WGSN
Proquest
Apex
Personnel
Archivists +
Librarians
Tech
Fashion Historians
Project Managers Legal
Analysts
Developers
Scanners
Vogue Staff
Project Objectives
•Elegant and powerful•Next-generation catalogs + OPACS•E-commerce sites•Preserve, showcase, monetize• Intuitive•Brand-compatible
Workflow Overview
CN Digital Archive
CN Physical Archive
External vendor: - Image scans
- OCR- XML conversion
Digital Archive,CN technologists
Vogue Archive
Conversion and QA WorkflowIssues out to vendor
Hi-Res Tiff
JPG
XML
OCR
25 TB Tiffs
-5 TB JPGs
Delivery to Condé Nast for
storage
Ingest XML,
staging
Create thumbnails, deep zoom,
printable images
Image storage on Web Servers
Master XML on
SQL databases
Keyworder + text-mining
Ingest XML, production
Fast Feed Update, data
merge
Vogue Archive Data Store (SQL)
FAST server
Viewer
Taxonomies and OntologiesALL ABOUT METADATA…• OCR• Digital Archive + Fashion Historians
…AND STANDARDIZATION• Hierarchies + flat lists• Industry vocabulary, Vogue usage• Proper terms
Hierarchies
Clothing CoatFit-and-flare
Fit-and-flare = Fit and flare = Hourglass
Clothing Coat Fitted
Clothing Coat Frock Frock = Cutaway Prince Albert, Victorian
Clothing Coat Gabardine Trench, Raincoat, Mac, Mackintosh, Military
Clothing Coat Greatcoat Greatcoat = Watchcoat Military
KEYWORD CATEGORY DESCRIPTOR SYNONYMS SUGGESTED SEARCHES
Front End
Back End
Other CN Digital Archive Projects
CONDÉ NASTPHOTO PORTAL
Agile Project Management
PROD
DEV
Systems Architects
T T T T T
Digital Archive Group
T T T T T
JIRA + CONFLUENCE
The Vogue Archive,Digital Humanities,and #alt-LISOn terms and crossing-borders
What is DH?
What is DH?
DH ProjectsOPEN SYLLABUS PROJECT
Library as Locus for DH Activity
DH in the Private Sector
(James Smithies)
“…narrowing the gap between the commercial and scholarly worlds.”
“…out of the ivory tower and back to an engagement with the ‘real world.”
DH in the Private Sector
Branding
Marketing
“Competing for Attention”(Tom Scheinfeldt)
Funding—Corporate Lessons?“The Best Revenue Models and Funding Sources for Your Digital Resources” (Ithaka S+R and JISC)
Advertising Selling/Licensing Content
Selling/Licensing Platforms + Expertise
Is the Vogue Archive a DH project?• It’s complicated…• YES:
• Digital processing of archival collections• Networked information• Enhanced study and research• Inherently interdisciplinary• Fashion, History, Journalism, Computer Sciences
• Has an essential public-facing application
• NO:• Commissioned and executed in a corporate environment• Subscription-based• Not overtly concerned with humanistic inquiry
Enhanced Data Enhanced Texts
Abstract: Remove "
What is #alt-LIS?
•DH projects• Evolving roles and responsibilities•New venues and careers• Training and support
Sources• Slide 2
• http://southeast2012.thatcamp.org/03/08/alt-lis• Slide 3
• http://whatisdigitalhumanities.com• http://sites.library.northwestern.edu/dh/• http://nowviskie.org/2012/reality-bytes/• http://www.youtube.com/watch?v=2fe2-7mK8j8
• Slide 4• http://southeast2012.thatcamp.org/03/08/alt-lis
• Slide 10• http://www.vogue.com/magazine/article/jackie-kennedy-unscripte
d/#1• Slide 16
• Schematic courtesy of Demetri Vasiadis• Slide 23
• http://whatisdigitalhumanities.com• http://sites.library.northwestern.edu/dh/• http://nowviskie.org/2012/reality-bytes/• http://www.youtube.com/watch?v=2fe2-7mK8j8
• Slide 24• http://whatisdigitalhumanities.com
• Slide 25• Opensyllabusproject.org• Metalab.harvard.edu• Wwp.brown.edu• Omeka.org• Neatline.org• Scalar.usc.edu• Buildinginspector.nypl.org• Maps.nypl.org/warper
• Slide 26• http://nypl.org/collections/labs• http://inthelibrarywiththeleadpipe.org/201
2/dhandthelib/• http://infteam.jiscinvolve.org/wp/2012/02/
23/does-the-library-have-a-role-to-play-in-the-digital-humanities/
• Slide 27• http://www.digitalhumanities.org/dhq/vol/
5/3/000107/000107.html• http://nowviskie.org/2012/too-small-to-fail
/• http://www.foundhistory.org/2010/03/26/
soft-money-is-not-a-four-letter-word/
• Slide 29--Branding• http
://www.foundhistory.org/2009/02/26/brand-name-scholar/
• Slide 30—Funding• http://
www.jisc.ac.uk/reports/the-best-revenue-models-and-funding-sources-for-your-digital-resources
• http://www.foundhistory.org/2010/03/26/soft-money-is-not-a-four-letter-word/
• Slide 34• http://southeast2012.thatcamp.org/03/08/
alt-lis• http://inthelibrarywiththeleadpipe.org/201
2/dhandthelib/