Theory- AudienceJoseph Sam Fulton

Audience ProfilePrimary Audience

The primary audience of this film is primarily females aged between 12+ as the film has some distressing scenes but I don’t its too old for people above 12.

Secondary Audience The secondary audience of this film

is males aged between 16+ as the film is very emotional and I don’t believe any males younger then that would understand the emotion of the two characters.

Audience ProfilePrimary Audience The primary audience of this film is for

male audiences aged between 12+ as Spiderman is a kid-friendly character but there are scenes in the movie that are quite violent that a 12 year old shouldn't’t be seeing. The males would also like to see the film as the actor who plays Spiderman's girl friend appeals to them.

Secondary Audience The secondary audience of this film is

for female audience’s like with the males 12+ but I think its more for the actor who plays Spiderman as girls would be inclined to see him.

Audience ProfilePrimary Audience The primary audience of this film is

primarily men as it’s a telling of Arnold’s life and how his life was as a bodybuilder, I would say the men should be 16+ as anyone younger wouldn’t perhaps know who he is and wouldn’t really understand the meaning of the film.

Secondary Audience The secondary audience of this film is

children as they may be interested to see who he is and what he was like, also maybe people may watch it for inspiration and tips into bodybuilding.

Hypodermic NeedleDefinition The Hypodermic Needle Theory is a communication theory which suggests that

media messages are injected directly into the brains of a neutral audience. It suggests that we're all the same and we all respond to media messages in the same way.

Example

• Definition• The Hypodermic Needle Theory is a communication theory which suggests that

media messages are injected directly into the brains of a neutral audience. It suggests that we're all the same and we all respond to media messages in the same way.

• Example

This shows a article of the New york times, showing the radio playing a prank on its listeners, implying that anything we hear on the news/radio we will believe.

Uses and Gratifications Information

Social Media – I use Snapchat, Facebook and Instagram for pleasure, I enjoy using them as it passes time and lets me see what my friends are up too.

Uses and Gratifications Personal Identity

Information – I watch Match of the day to get the latest information on the football and to listen to Alan Shearer.

Uses and Gratifications Integration and Social Interaction

Information – found something perhaps controversial so u discuss and debate it with your friends to see what you all think of it

Uses and Gratifications Entertainment

Social – I watch Netflix to entertain me, I also watch amazon prime with a bit of youtube

Consumer Generated Content

Example Youtube – Users create their own videos, editing them and uploading

them for all to see in hope to get views.

Instagram – Users edit images that they have taken themselves and put them up for all their ‘followers’ to see.

What are the advantages to media producers? The advantages of being a media producer is that you make money out

of peoples enjoyment, people viewing video’s. Also the contributors are not paying for the videos, so they don’t lose any money they only gain.

Why would the audience generate content? The audience would generate content because they want to be involved

with say the news or other big corporate things that want to feature your video because they say haven’t got anything on that segment