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NISO Two Day Virtual Conference: Using the Web as an E-Content Distribution Platform: Challenges and Opportunities Oct 21-22, 2014 Jake Zarnegar, Chief Business Development Officer, Silverchair
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2014 © Silverchair Information Systems
“This Used to Be a Book…”
Next-Generation Online ReferencesOCTOBER 21, 2014
Jake Zarnegar, Silverchair
2014 © Silverchair Information Systems2014 © Silverchair Information Systems
PREFACEPART 1
2014 © Silverchair Information Systems2014 © Silverchair Information Systems
“Happy families are all alike; every unhappy family is unhappy in its own way.”
- Leo Tolstoy, “Anna Karenina”
2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
tJournals: “Happy families are all alike”
• While journals vary greatly in subject matter, they have tended to converge in:
Data formats and data interchanges Online availability Online display conventions Use models and workflow tools
2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
tBooks: “Each unhappy in its own way”
• Reference books vary in both subject matter and use model.
• First-generation online reference sites have used a unified “bookshelf” and generic reader/download model.
This approach fit the needs of publishers and libraries, with users coming third in priority.
2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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Note: This is a shoe horn. And a heavy-handed metaphor.
2014 © Silverchair Information Systems2014 © Silverchair Information Systems
“Variety’s the very spice of life, that gives it all its flavour.”
- William Cowper, “The Task”
2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems2014 © Silverchair Information Systems
PREPARATIONPART 2
2014 © Silverchair Information Systems
tUnderstand the economics• Can the book’s primary use model be
enhanced by new product development?• Does the title/brand have a sizable and
loyal audience?• Was the book format a prior concession
that can now be re-examined?• Does the reference content support a
subscription or repeated-transaction model?
2014 © Silverchair Information Systems
tUnderstand the use model(s)• Why is your audience buying and
reading the title? • What is it helping them do that they
couldn’t do otherwise?• How does the content fit into their
daily workflow?
2014 © Silverchair Information Systems
tSeparate content from container• BITS standard for reference content (
http://jats.nlm.nih.gov/extensions/bits/)
• IMPORTANT: Disassemble print structures into smallest coherent units
You can always reconstruct print structures (such as full chapters) if needed
2014 © Silverchair Information Systems
tBreakdown example
Structure CountChapters 468Sections 12,532Paragraphs 22,788Figures 2,052Tables 1,331Lists 108Blockquotes 2
• 1 book, or rather 39,281 content structures:
2014 © Silverchair Information Systems
tEnrich your content at granular level
• You know more about your book content than just what is printed on the page
• Enrich your content with metadata (including semantics) at a granular level to give “hooks” for automated selection:
Target audiences (ex. grade levels, user demographics)
Entities and significant topics (semantic enrichment) Content sourcing/evidence, authorship, date, etc.
2014 © Silverchair Information Systems
tDisplay Content (Paragraph) Content DatabaseText: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with fetal hypocalvaria, renal defects, anuria, and fetal and neonatal death. These agents are contraindicated in pregnancy. With few exceptions, diuretics (furosemide, hydrochlorothiazide) should be avoided during pregnancy. Fetal bradycardia, growth retardation, and neonatal hypoglycemia have been reported in patients treated with blockers.
Text: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with…Source: CURRENT Diagnosis & Treatment: Obstetrics & Gynecology, 11eParent: Chapter 26: Hypertension in PregnancyAuthor: David A. Miller, MDSubjects: Pregnancy complications, pregnancy contraindications, ACE inhibitors (drug class), angiotensin-receptor blockers (drug class), diuretics, enalapril (drug), captopril (drug), furosemide (drug), hydrochlorothiazide (drug), hypocalvaria (condition)…Last Updated: 6/7/2014Audiences: MD, PA, NP, PharmD
2014 © Silverchair Information Systems
tReassemble! (Rinse. Repeat.)• Quick answers• Skills/knowledge assessment• Education (guided or self-directed)• Mobile• Teaching aids• Certification
2014 © Silverchair Information Systems2014 © Silverchair Information Systems
CASE STUDIESPART 3
2014 © Silverchair Information Systems2014 © Silverchair Information Systems
This Used To Be a Book:AOTA’s NBCOT Exam Prep
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems2014 © Silverchair Information Systems
This Used To Be Only a Book:Bates’ Guide to Physical
Examination
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems2014 © Silverchair Information Systems
This Used To Be Multiple Books:
AAP Point of Care Solutions
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems2014 © Silverchair Information Systems
This Used To Be a Lot of Books:
ClinicalAccess
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems
tDisplay Content (Paragraph) Content DatabaseText: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with fetal hypocalvaria, renal defects, anuria, and fetal and neonatal death. These agents are contraindicated in pregnancy. With few exceptions, diuretics (furosemide, hydrochlorothiazide) should be avoided during pregnancy. Fetal bradycardia, growth retardation, and neonatal hypoglycemia have been reported in patients treated with blockers.
Text: Use of angiotensin-converting enzyme inhibitors (enalapril, captopril) during pregnancy is associated with…Source: CURRENT Diagnosis & Treatment: Obstetrics & Gynecology, 11eParent: Chapter 26: Hypertension in PregnancyAuthor: David A. Miller, MDSubjects: Pregnancy complications, pregnancy contraindications, ACE inhibitors (drug class), angiotensin-receptor blockers (drug class), diuretics, enalapril (drug), captopril (drug), furosemide (drug), hydrochlorothiazide (drug), hypocalvaria (condition)…Last Updated: 6/7/2014Audiences: MD, PA, NP, PharmD
2014 © Silverchair Information Systems
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2014 © Silverchair Information Systems2014 © Silverchair Information Systems
CONCLUSION