Tips & Tricks from a B2B MailChimp User

abc-tool.dk © intellitory ApSabc-tool.dk © intellitory ApSwww.abcsoftwork.com


Why is Mailchimp a good idea?


DO NOT SPAM EXISTING CUSTOMERS

Before we begin


How we use MailchimpKeep it short and relevant for customers – not ”us”

Event mails Info on free courses and workshops ABC Breakfast Club

Software updates Super users IT departments

Quick polls – during implementation

Free trial flow Danish, English, Students

Depending on your role you recieve different mails


Ecosystem of information

Mailchimp

Free on site courses & workshops

Blog post featured in our software

LinkedIn Company page + our own profiles

Partner profile SCM.dk

Phone calls

Personal mails

ABC blog

Personalized

Mass communication

Customers only The world


Mailchimp and ABC Breakfast ClubEvent promotion – before and after


Before event – repeat your message ..again and again

ABC Breakfast Club 3.& 5. march

12. jan 15. jan 2. feb 16. feb

Avoid vacation time!


15th jan

Subject line: 4 stærke cases på ABC Breakfast Club i marts – tilmeld dig i dag! 565 customers

Opening rate26,8 % = 148 pers

Clicks 5,1% = 28 pers

Mail no #1


Subject line: 4 stærke cases på ABC Breakfast Club i marts – tilmeld dig i dag! 565 customers

Opening rate26,8 % = 148 pers

Clicks 5,1% = 28 pers

Mail no #1Picture of real

people

It’s free

Reason to come

Yes, it’s an invitation

Sign up here!

Easy to recognize logos

Repeat information

Shows in inbox

A great subject line is crucial!


After event

ABC Breakfast Club 3.& 5. marts

10. marts 12. marts 17. marts


After event

ABC Breakfast Club 3.& 5. marts

10. marts 12. marts 17. marts

Photos of real people. 4 experts

Clear call to action

Link to content generated based

on event

Make your text desirable and short

Mailchimp always adds this ”way out”

Reuse visuals. It’s time saving and

customers will be able to recognize it


Notes for your masterplanBefore eventA detailed marketing plan helps you create and reuse content

Get your content Cross channel marketing: Mails, LinkedIn, blog, (on/offline), Facebook ex Consider: How will you preserve the event?

Create your own experts/ambassadors (cheaper, faster and more honest)

During eventHire a journalist. Take photos. Document the eventMake paper surveys

Publish conclusions Adjust content of future workshops/events Show the numbers to potential newbizz (we understand your pain, join us)

Create customer cases – videos – get quotes

AfterSlideshare – rework the presentations to fit the new format!Write articles and blog posts based on the event and the feedbackArm your sales team


The very short “never forget this”-list

1. Your subject line matters2. Ask yourself: Is this “spam”?3. Create clear call-to-action(s)4. Test, test, test .. And proofread5. Remember mobile 6. Learn from previous campaigns


Mailchimp TourA report from our campaign: https://us2.admin.mailchimp.com/reports/summary?id=2056301

Campaign overviews

Lists – when to use lists, groups and segments

Embed & Create forms – Classic or superslim?

How to set up and schedule a newsletter

Automation


Your turn


Create your first newsletter

Audience Purpose of mail? Content Subject line Visual layout Call to action? (Reading a mail, is NOT a call to action) KPIs – in and outside Mailchimp


4 tasks Import a list into mailchimp

Create a sign up formular for your webshop Groups and subgroups

Create a newsletter your customers/readers will be happy to recieve Purpose of mail? Content Subject line Call to action? (Reading a mail, is NOT a call to action) KPIs – in and outside Mailchimp

Give feedback on a co-students newsletter

Education

Tips & Tricks from a B2B MailChimp User