-2Kanak Binayakiya

Gautam ChopraSaurabh Chopra

Abhay ChawlaChaman Tanwar

Introduction

Established in 1984. Formed joint venture with Timex Group till 1998 and

then separated. Chairman = Mr. C. V. Sankar MD = Mr. Bhaskar Bhat CEO = Mr. S Ravi Kant It is having the largest market share in India watch

industry and worlds 5th largest watch maker also.

Segmentation

Geographic Demographic Psychographic Behavioural

Demographic Segmentation For every age group

Children Youth Aged

Demographic Segmentation

Gender: Male/Female

Psychographic SegmentationSocial

Economic Class

(From Lower Upper to

lower Middle)

Lifestyle

Sports Oriented

Cultural Oriented

Behavioral Segmentation

Benefit sought

Buyers Readines

s

Targeting

POSITIONING

Titan is positioned as a premium brand providing high quality products. Titan initially pioneered as gifting watches. Repositioning as a fashion accessory. Titan was careful in keeping the brand above celebrity.

Product Strategy

Product Width Product Length Product depth

Product Variant Models

Celestial 12

Classique 74

Octane 161

Bandhan 36

Automatic 37

Steel 54

Regalia 103

Edge 76

Product Variants Models

Zoop 134

Htse 36

Nebula 67

Purple 202

Raga 320

Reference

http://www.hindustantimes.com/business/titan-aims-to-raise-market-share/story-WAgAlbEhJmv3YyTRNap3RM.html

www.google.co.in www.indiainfoline.com www.titanworld.com www.managmentparadise.com www.slideshare.net