ASSIGN 12 – INITIAL IDEAS THOMAS BALDWIN

RESEARCH

1) I HAVE LEARNED THAT MISE-EN-SCENE SUCH AS CLOTHING IS VERY IMPORTANT SO THAT THE AUDIENCE REMEMBER THE ARTIST AND/OR THE ACTORS IN THE VIDEO2) LIGHTING IS A KEY ELEMENT IN MUSIC VIDEOS, IF THE LIGHTING ISN'T CLEAR THEN THE AUDIENCE WILL BE PUT OFF BY THE VIDEO AND ARE LESS LIKELY TO ENJOY AND WATCH IT AGAIN3) THE SETTING IS IMPORTANT, IT HAS TO BE APPEALING FOR THE AUDIENCE AND ALSO FIT INTO THE GENRE OF THE VIDEO

ACTION BRONSON – STANDING IN THE RAIN• HIP HOP• ARTIST IN A WHITE SUIT, DANCERS IN CLOTHING SUCH AS SKINNY JEANS,

BAGGY SWEATSHIRT  • IN THE VIDEO I WANT THE ARTIST TO BE IN A ROOM BY HIMSELF WITH

ONLY A MIC, AND ALSO ONE OR TWO PERFORMERS DANCING OUTSIDE IN THE RAIN, FREQUENT CUTTING BETWEEN THE TWO.  

• WITH THE GENRE BEING HIP HOP, THE PERFORMANCE OF BOTH THE SINGER AND THE  DANCER(S) FITS IN WITH THE CONVENTIONS OF A HIP HOP MUSIC VIDEO

THE CHAINSMOKERS - ALL WE KNOW

• EDM• THE ARTIST SHOULD BE IN CASUAL CLOTHING • I THINK THE VIDEO SHOULD BE A MORE ARTISTIC STYLE VIDEO, I WANT IT TO BE

THE ARTIST IN DIFFERENT LOCATIONS WITH THE CAMERA FOLLOWING HIM AROUND GETTING IN MANY DIFFERENT SHOTS, THE VIDEO WILL ALSO FEATURE DANCING AND OTHER STYLES OF PERFORMANCE. THE VIDEO IS LIKELY TO BE SHOT IN LONDON BY THE SOUTH BANK OF THE RIVER THAMES AS THERE IS NORMALLY PERFORMERS AROUND THAT AREA.

• THE GENRE IS EDM WHICH IS DANCE MUSIC, THE IDEA I HAVE WILL FEATURE DANCING TO FIT IN WITH THE CONVENTIONS

CALVIN HARRIS – MY WAY

• TROPICAL HOUSE• THE ARTIST WILL BE IN A SHIRT AND TIE WHILE THE ACTORS ARE WEARING CASUAL CLOTHING

SUCH AS JEANS AND A T-SHIRT • SHOTS OF THE ARTIST SIGNING, A STORY FOLLOWING A MAN MEETING A WOMAN AND SPENDING

THE DAY WITH HER, THEN NOT BEING ABLE TO THINK ABOUT ANYTHING ELSE, CUTTING FROM THEM TOGETHER AND THEN THE ALONE TRYING TO WORK DAYS LATER BUT NOT BEING ABLE TO

• THE MUSIC VIDEOS FOR HOUSE/DANCE MUSIC VIDEOS TEND TO NOT HAVE MANY CONVENTIONS, THIS ALLOWS MORE FREEDOM WHEN CREATING AN IDEA FOR A VIDEO. THEY TEND TO FEATURE VIDEOS ABOUT LOVE, SEXUALITY AND THINGS A YOUNG AUDIENCE COULD RELATE TOWARDS. THIS FITS IN WITH MY IDEA AS IT IS ABOUT LOVE.

FAVOURITE AND POTENTIAL RISK• MY BEST IDEA IS CALVIN HARRIS – MY WAY, THIS IS BECAUSE IT IS THE

MOST CHALLENGING AND WILL FEATURE DIFFERENT SHOTS, WILL HAVE A LOT OF EDITING TO DO.

• IT WILL BE DIFFICULT TO DO AS THE VIDEO CONCEPT WILL HAVE TO BE CLEAR AND THE FREQUENT CUTTING COULD MAKE THIS DIFFICULT