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Gender on Instagram: An Updated Look at Goffman’s Gender Advertisements
Trevor ArnoldUndergraduate StudentKutztown University of
Pennsylvania
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Can Goffman’s six categories of gender
stereotypes and biases still be found in current
advertisements?
Results
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Function Ranking
Feminine Touch
The Family
The Ritualization of Subordination
The Ritualization of Subordination
Licensed Withdrawal
Licensed Withdrawal
Discussion
