Nelson Farris, CST of Nike

“An Apple a day, keeps IBM away”

“Byte into an Apple”

“Nothing sucks like an Electrolux”

How Cool is InSites Consulting?

STINGO (Storytelling Bingo)

The 3 attributes of being authentic:

The 9 types of brand stories:

The 6 roads of CREDIBLE brand stories:

☐ quality leadership ☐ heritage ☐ sincerity

☐ start-up challenges (founding) ☐ family ☐ conflict & struggle

☐ triumph & tragedy ☐ creation & creativity ☐ history

☐ community stories ☐ GEO stories ☐ consumer stories

☐ appear as artisanal amateurs ☐ stick to your roots ☐ love the doing

☐ immerse with the market ☐ Be at 1 with the community ☐ indoctrinate staff

To be used with last pres of today (snowwhite & the 8 dwarfs). Shout STINGO when you fill a horizontal OR vertical line OR when you recognize at least 9 of the following characteristics and you WIN a PRIZE!

A very very BIG thank YOU to Hannes Willaert for doing what he does !