As we have chosen to sponsor Pretty Little Liars, a show which is aired on Viva in the UK, it makes sense for us therefore, to also air our TV ads on

VIVA.

Viva is aimed at an audience of those 16+ who seek entertainment and relaxation from TV programmes. This ethos aligns with the identity of our

brand in providing young people with fun and lively clothing that encourages confidence and individuality.

Shows which are currently aired on the channel are My Super Sweet 16, Jersey Shore and Jackass, meaning that they are aimed directly at the same

target audience as ours. Therefore, it is appropriate to advertise our clothing brand, which has a male and female range aimed at 16-24 year

olds, on this channel.

These are the

two times slots

in which we

would be most

likely to show

our TV ads

due to the

audiences

watching and

the

programmes

aired.

Our ads will also be broadcasted on E4

which is owned by Channel 4. The ‘E’ stands

for entertainment and the channel is aimed

at 15-25 year olds.The channel aims to engage and entertain

young audiences through diverse entertainment

formats. The channel is broadcasted on

demand as well as on traditional TV format and

has a large Twitter following. Again, this mission

statement suits our brand’s aim; to target young

people and provide a fun and energetic service.

Precise demographics;

Under 18- 63%

18-24- 29%

25-34- 5%

35-44- 2%

Channel 4 and its network are known to push

boundaries and in particular, document more

controversial topics. A number of shows that are

broadcasted on this channel are slightly more

challenging in their representations and plots

such as Skins, Misfits and Glue. The more

complex nature of these programmes in their

tendency to break away from stereotypes suits

our audience who seek individuality and want to

stand out from the crowd.45-54- 1%

55+ 0%

Female 59%

Male 41%