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Oak Furniture LandDon’t do this to nan.
O How could it be made to go viral?O What techniques could you use?O What story is this ad telling?O How can I tell the same story in a way that
would really make people want to share it.
O Remember: Viral shouldn’t be tamed, pay-off, what about the brand is worth sharing? Relevant to the channel, disruptive, CONTENT
https://www.youtube.com/watch?v=LJmIr8GNl0c
Published in Oct, 2013
Seen NarrativeO Carry on theme, ‘Don’t do this to
Nan’• How you treat your elders, certain
type of respect or appreciation for them.
• Pay-off: relatable to consumers possible experiences…humour/outrageous
• ‘You wouldn’t do this to Nan’ -Viral campaign
IdeaO Demonstrate the mishap of furniture
along side wrong treatment of your nan – Outrageous situations a simple solution
O Technique: Exaggerating unexpected scenarios.
O Shockvertising, violating norms for social values and personal ideals
Viral should be disruptive
7 Second Scenarios 1. Blow up bed – Push Nan onto it2. Plastic Chair – Pull out before she
sits3. Wobbly side table – no sofas, side
table collapses4. Weaved dinner chair - Remaining
Chair has a whole in it
4.
PlatformO YouTube is ideal however the target
audience is likelier to be on Facebook as they would be expected to have their own home and be in some ways an ‘older’ generation