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I was asked to give brief presentation to our advancement staff on the various ways Twitter could be (and is) useful to Skidmore College's goals and messages.
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Twitter 101 for Advancement
Daniella Nordin
Online Community Manager
What is Twitter?
• Information network• Micro-blogging site• News aggregator • Powerful search tool!
Twitter Terminology
• Tweet• Retweet (RT)• Reply (@)• Direct/Private Message (dm)• Follow/ers• #Hashtag • Trending• Twitterverse
Why use Twitter?
• Real-time monitoring & results• Free market research• 300,000 new users/day • Opportunity to engage • Complement, augment and simplify
(alumni)relations
Top Five Reasons to Use Twitter in Alumni Communications
• Updates about the school • Get alums involved in conversation• Prove the College’s ability to collaborate• Specialized accounts for target audience• Promote alumni networks
Source
So what?
• Ways to track/monitor conversation • Use the data!• New content on Web page• Interactivity
A Word of Caution (or Things You Probably Already Know)
• Social media is the vehicle, Skidmore is the destination
• E-mail isn’t dead, just may not be King• Jury still out on donating via Twitter/social media• Jury not out on spam/over-marketing your brand• Think long-term • I’m one person, for things to go viral, it takes
many (YOU)
See you in the Twitterverse!
• Questions?