Using Twitter for Good and Evil

#LGTICKETHUNTER-HOW THEY GOT IT RIGHT

• Targeted - 16 to 24 year olds

• Interacted with its audience (treasure hunt)

• Tweets = location (zooming)

• Incentive (concert tickets -The Voice, XFactor, OneDirection etc but only at LG Arena and phones)

• Successful - received 5000 day one and 50, 000 by the end

• 38% of audience reached was by their sponsored links

• Increased brand awareness: quadrupled their smartphone sales among the age range

FUNDED SOLAR PANELS-SPONSORED ADS GONE

WRONG

• Not targeted

• Boring (very corporate, yet aesthetically gives the impression that it doesn’t seem legit)

• Non-interactive

• Promoted - Twitters version of a pop up ad

• Image isn’t strong enough

• Very monotonous company, advertising resembles that (repetitious)

• Using oldest sales technique in the book - save £££ and ‘act quick’ (might as well be on a billboard and be ignored just as well)