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Twitter is the second largest social network with more than 200,000,000 registered members, but many business owners don't know how to use it as marketing tool for their business. Twitter has many practical business applications and the potential to bring a solid return on investment. Join us for this webinar to discover how companies of all sizes and industries are incorporating Twitter into their overall marketing plan to achieve their business goals.
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Presented by Brandi Palechek
Digital Media Strategist
www.mnwc.org
Digital Learning Webinar: Twi1er for Business
Minnesota Women in Marketing and Communications
Note: The hashtag for today’s webinar is #mwmctw
www.mnwc.org
Agenda
• Laying a Solid Founda=on • Growing Your Twi@er Following • Twi@er Dos and Don’ts • Five Twi@er Business Strategies • Measuring Return on Investment • Ques=on & Answer
www.mnwc.org
Laying a Solid Foundation
• Set your goals and objec=ves • Assemble your Twi@er Team • Define your Twi@er brand • Establish rules and guidelines • Do your homework • Create a schedule / editorial calendar • Gather the right tools
www.mnwc.org
Growing Your Twitter Following
• Work outside of Twi@er to grow your brand • Give them a reason to follow you • Create conversa=ons by asking the right ques=ons
• Interact by responding and retwee=ng • Get discovered by using hashtags and @ men=ons
• Use simple calls to ac=on
www.mnwc.org
Twitter Dos and Don’ts
• Don’t over promote • Don’t use poor grammar or spelling • Don’t use company jargon or lingo • Don’t get too personal • Don’t over schedule • Don’t leave dead air • Don’t tweet too frequently
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Twitter Dos and Don’ts
• Do have a strategy • Do integrate Twi@er with other marke=ng programs
• Do create an informa=ve profile • Do monitor keywords and compe=tors • Do use #hashtags and keywords • Do engage and interact • Do be careful what you tweet
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Five Twitter Business Strategies
• Promo=ng Your Business • Managing Customer Rela=onships • Building a Community • Content Marke=ng • Search Engine Marke=ng
www.mnwc.org
Measuring ROI
• Monitoring community growth • Replies, Retweets, and Shares • Google Analy=cs Repor=ng • Adding Google Tracking URLs • 3rd Party Social Media repor=ng tools
www.mnwc.org
Let’s Get Social
Facebook: h@p://www.facebook.com/brandi.palechek
Google+: h@p://gplus.to/brandipal
LinkedIn: h@p://www.linkedin.com/in/brandipalechek
Tumblr: h@p://brandipal.tumblr.com
Twi@er: @brandipal
www.mnwc.org
Questions?
Do you have any ques=ons about the informa=on covered in today’s webinar? If so, please enter them into the Chat or Ques=on Box on your GoToWebinar Control Panel.
www.mnwc.org
Twitter for Business
Thanks for joining us today!
Join us for our next Digital Learning Webinar:
Using YouTube to Promote Your Business Tuesday, January 17th @ 1:00PM CST
Register at h@p://www.mnwc.org/events/item/112.
Visit MNWC.org for a current calendar of upcoming events.
