Presented By: Shubham Goswami

People communicate with each other in a number

of ways that depend upon the message and its context in which it is being sent. Choice of communication channel and your style of communicating also affects communication. So, there are various types of communication.

Introduction

Types of Communication

According to Application

•Internal•External

According to Nature of

Communication

•Formal •Informal

According to Direction

•Horizontal•Vertical

According to the Number of People

•Intrapersonal•Interpersonal•Group•Mass

According to Communication

Channel

•Verbal•Non-Verbal

Internal communication

This is one of the application type of communication which takes place internally on the basis of its usage.

This communication as the title of it, denotes internal transmission within industry, all are internal discussion, transmissions.

In such communication, most of passing information levels is of informal type.

Internal communication is the function responsible for effective communication.

External Communication

“External communication” the very name suggest external relations where the sender transmits his message to the outside organization.

Channels used are letter,fax,phone,E-mail and mobile External communication includes the field of PR,

media relation and marketing management.E.g.1)The university dispatches circulars to every

institute.

FORMAL COMMUNICATION

It is one of the types of communication in which the sender has to follow requisite,norms or principles at times of conveying message in formal way.

Therefore these type of communication are known as types according to organizational expression i.e sender and receiver.

Official discipline is strictly maintained in formal communication.

The level of authority virtually becomes the lines of communication.

Informal communication

This type of communication is so keenly related to the speaker and listener.

They bring close association by working together for long hour and develop their close friendship which result into informal relation.

Informal communication makes casual discussion and transmission of thoughts informally where relations have much and more importance.

Official discipline are not followed.

Horizontal communication

Horizontal communication takes place when two person are working at same level in an organization and communicate with each other.

The main objective of horizontal communication are developing network.

E.g. when the employee of organization is communicating with another employee, it is called as horizontal communication

Vertical communication

In this communication, transmission of message takes place in two opposite level as per situations.

Just as the worker in organization communicating with the manager of his department, at the same time he communicates with his co-worker.

Vertical communication is classified in three ways:-

a) Upward communication

b) Downward communication

c) Diagonal communication

Upward communication

It is the communication which turns upward in transaction of message.

This type of communication is becoming more and more popular in organization as traditional forms of communication are becoming less popular.

It contain the communication of junior to senior. This communication include discipline, mannerism, and

also observation of rules and regulations.

Downward communication

This type of communication turns downward in the transmission process.

The most basic form of downward is giving subordinates order and instruction to get work done.

It contains the communication of senior to junior. This communication is fully opposite to upward

communication.

VERBAL COMMUNICATION

It can be written or spoken. Oral communication-spoken words are used. It includes

face to face conversation ,speech etc and is influenced by pitch, volume, speed and clarity of speaking.

Written communication-written signs and symbols are used. It includes email, letter, report, memo etc and is influenced by grammar, writing style and clarity of language used.

NON-VERBAL COMMUNICATION

Written signs and symbols are used to communicate. Elements- Appearance, Body language, Sounds. Meta communication ( To communicate about your

communication to help overcome barriers or resolve problems) .

Kinesics (The process of communicating through body language such as facial expression and gestures)

Intrapersonal communication

This takes place within the individual.Sender = Our relevant organ.Receiver = Our brain.Feed back by brain

Interpersonal Communication

Interpersonal communication is the process of people exchanging ideas, feelings and thoughts through verbal and non-verbal massages.It is usually involves face to face interaction, because both the spoken and body language are used to communicate. Interpersonal communication is usually a two way process.

Mass communication

Here the message is communicated to large number of people.

Communication is done through mass media like books , journals , TV , newspapers etc..

For this kind of communication we require a mediator to transmit information

Group Communication

This can be held among small or large people.

It is not just one person giving the message, it is several people.

Any Que.’s or Queries ?

Presented By: Shubham Goswami

Avinash Chetry V. Prasanth Md. Waha Uddin