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Update and expanded presentation to include latest UCL developments with iTunes U
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Jeremy SpellerDirector of Learning & Media Services
UCL and iTunes UAn institutional study
What we’re going to cover
First toes in the podcasting oceanHow we came to be on iTunes UThe private site and VLE integrationWhere we are nowFuture developments
The World of UCL
Founded 1826The original University of London
First to offer education regardlessof race, religion or gender4th in 2010 QS World University Rankings
22,000 students / 8,000 staff
The World of UCL
Now this looks interesting...
Background
Globalisation policyStrong academic leadFunding for pilot projectApple Podcast Producer
On-demand recordingWorkflowAutomated distributionCost effective
Pilot project
Identify championsDevelop workflows to meet academic needsEquip selected lecture theatresMake portable equipment availableProvide “best-efforts” supportSurvey staff and student opinion18 months starting January 2008
LectureCast
Piloting since September 2009150 captured events200 hours of materialOver 12,000 individual views20 theatres into service from September 2010
Chemistry56%
Biochemistry32%
Laws3%
Medicine4%
Economics3%
Special Events3%
The iTunes U bombshell!
Approach from Apple late 2007Briefing February 2008Launch June 2008
Why we did it
For the glory!direction from above: good and bad!coherent with UCL’s globalisation policy
To further innovations in teaching & learningstrong academic leadership
Gathering the team
Legal
Copyrightand IPR
MediaPR
SystemsProject
Management
Gathering the teamLegal
Signoffthere should be senior agreement to the service you hope to provide
Contract agreementno payment but you must be happy with the agreement between your institution and Apple
Gathering the team
Copyrightand IPR
Content checkingdo you have rights to the media?can you get rights?do you have a workable copyright model (we used Creative Commons)?
Content releasecontributors must agree to release their media subject to the rights above
Gathering the team
Audio Visuallecture capture
Design & Photographyquality design will sell your iTunes U site
Multimediamedia creation and encoding
Web ServicesRSS feeds and management of the iTunes U site
Media
Gathering the team
PR
Corporate messagepush the qualities of your institution
Corporate identityuse to your advantage
Tone and voicedo you have a key way of describing what you do?
Pressclose collaboration with Apple PR and strong sell from your own press office
Gathering the team
Infrastructurebackend storagedelivery of RSS feeds
Systems
Gathering the team
Could be collectiveI did the technical and media side - a group of four managed overallbetter if you can dedicate someone for the project
Must be done!key to engagement and GTD
Steeple resourceshttp://is.gd/f3TAe (PM kit and interviews)
ProjectManagement
Gathering the team
Legal
Copyrightand IPR
MediaPR
SystemsProject
Management
The most important things
ContentContentContent
Spreadsheet of ideal and realistic content to launchTechnical and legal pragmatismWorkflow of responsibilitiesKeeping some back
Clear structure and layout
Clear structure and layout
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
Attention to graphics
A way in
Internal Sites
Why would you want to have one?How might you use one in practice?
Why would you want an internal site?
Great additional learning channel for studentsGreat for integration with other curriculum tools - VLEA way of trailing / previewing contentA way to alleviate fears about IPR and being “in public”Less fuss - design - images - rights
iTunes U private & Moodle
Academic requirementStreamed video on-demand within MoodleMoodle link to course page on iTunes U
So how do you go about it?Working with the “classic” system - not PSM
Maclearning Webcasts for iTunes U - http://is.gd/f3TYd
Keep within your resources - but bear in mind opportunities for automation
Real life
All Clinical Medicine finalists are provided with revision materials via Moodle
Recorded lecturesSlide decksTutorial sessions
All online - what about offline?
Provide everything as downloads via the internal site
Revision course page
Key facts: March 2009
1 month362 MBBS finalists2,164 downloads
Moving on
Results repeated in 2010High satisfaction rates
StaffStudents
Faculty delighted and request full capture of all clinical lectures - all to be made available via the internal siteAcross all subjects captured material to be made available via the internal site during 2010/11
UCL content workflow
m4a / m4b m4v
h.264
EncodingIntro / Outro
Streaming server
Moodle
Browser
Capture content
Echo360
Echo via browser
iTunes storage
Feed generation
iTunes UPrivate
Capture content
Echo360
Echo via browser
Receive content
Create content
Podcast Producer
Approvals
Final Cut Server
iTunes storage
Feed generation
iTunes UPublic
Three steps to heaven?
Review and assess
technical requirements
Keep a check on reality
Target areas that will
benefit your students and their learning
Lecture Capture
Pilot installationPilot testingPodcast Producer integrationService developmentService roll-out
Online Media Services
Podcast Producer developmentWeb-submission interfaceFlash server integrationMetadata standardsMetadata database developmentPodcast LibraryRSS/ATOM feed aggregation
iTunes U
Site designContent administrationPodcast Producer integrationAutomationRSS / Web ServicesPodcast LibraryMetadata standards
Teaching & Learning Support Sub-Committee
Online Media Programme Board
Where we are
Where we are
Started with c150 items of contentNow c1,500 itemsAbout 10-30k downloads per monthAbout 300,000 since we started
Now and next
Just completed redevelopment of public siteFurther development of private siteOnline Media Application
The Online Media Application
Ingests and uploads user files to:Streaming serverMoodleiTunes U
Collects metadataAllows users and admins to view status of uploadsEmails users admin actions to keep them informed
Q and A
Images copyright © UCL PhotographyiTunes is a trademark of Apple Inc., registered in the U.S. and other countries
contact: [email protected]