The University of FloridaBuyer Persona Overview

February, 2015

Deciding Driven Danny BACKGROUND:• Graduating High School senior• Attended 4 years at Jesuit High School

for boys. Full time student and part time bus boy.

• Oldest of 3 boys. Football captainDEMOGRAPHICS:• All genders• 17-25• HH Income:$4,000 • Suburban

IDENTIFIERS:• First Generation College student• Football star• Driven teenage boy• Logical thinker

Deciding Driven Danny GOALS:• Attend to University of Florida• Graduate from Engineer CollegeCHALLENGES:• Getting accepted to the University of

Florida• Transitioning from a small school to a

large school• Succeeding in engineer class

maintaining a high GPAHOW WE HELP:• Accept him and provide presidential

scholarship• Provide opportunities to find niche with

900+ organizations • Foster a interactive learning

environment with many resources for success

Deciding Driven Danny REAL QUOTES:• “I need to go to a college to that

will offer me scholarships, I don’t want to have to work all the time to pay for school.”

• “I need a school that will expose me to a variety of people.”

• “I financially need a instate school that will also provide research opportunities”

COMMON OBJECTIONS:• I don’t want to have to attend

community college to save money.

• I am afraid of transitioning into such a large school.

Deciding Driven Danny MARKETING MESSAGING:• A diverse community

dedicated to excellence in education and research.

• #itsgreatuf

ELEVATOR PITCH:• We can provide students a

cost effective learning environment inside and outside the classroom with the three main disciplines in teaching, research and scholarship and service.