Presented By

• Junaid Amjad 7067-FMS/MBA/F15• Mohsin Ali Awan 7068-FMS/MBA/F15• Sajjad Ahmed 7079-FMS/MBA/F15

International Islamic University Islamabad

Faculty of management sciences

Presented to:Prof, Aamir Gafoor

7P’S OF

COMPANY INTRODUCTION

• PTCL started its operations in January 2001 under the brand name 'Ufone’

• Ufone Become the part of (Etisalat) in 2006.

• Network Coverage in 10,000 locations and across all Major Highways of Pakistan.

• And also won the best Telecommunication service provider award in 2012.

COMPANY INTRODUCTION CONTINUED

• Headquarters is in Islamabad, Pakistan.

• The company have more than 3850 employees and are operating with a network of 380 Franchises & 150000 outlets nationwide.

Slogan:It's all about U!

PRODUCT

• Ufone offers postpaid & prepaid connections in a complete solution of communication that offers

• Short messages (SMS) & international Messages.• MMS.• Call waiting.• Voice Mail.• International Roaming etc.

• Ufone Introduce the new Rickshaw in all cities of Pakistan called WiFi Rickshaw.

PLACE AND TIME

• Ufone offer customers a choice of distribution channels, including visiting a branch, through online, by customer care service.

• Many information based services can be delivered almost immediately to any location in the world that has their network.

• Ufone provided services directly to end consumers through their franchises or outlets.

PRICE

• Ufone Offer different packages like other networks.

• Ufone wanted to extend their services to attain their more and more customers by different packages with minimum prices like.

1. Uwone2. 30 sec Package3. Uth non stop offer4. Tension Free5. Ladies Package

PEOPLE

• Currently 3800 Members are working with Ufone.

• From a telecommunication point of view, the following will be segments of people to target.

1. Corporate Class2. Entrepreneurs (Business class)3. Working class4. Youth5. Government organizations

PROMOTION

• Ufone strategizes to carry out promotion in order to increase its market shares, some promotion strategies are given below.

Message source Ufone haired young models for its youthful message theme.such

as  Vena Malik, Meera, Jiya Ali, Faisal Qureshi, Mikaal

Print Media They print ads in all leading newspapers, Sunday magazine ,

akhbar-e-jahan etcEvents They arrange events and future

plans and musical concerts with junoon band etc.

PHYSICAL ENVIRONMENT

It is a very important aspect of marketing. In this part the most important thing is customer service is billing• Ufone has easy process of billing for its post-paid customers.• For pre-paid customers it is extremely easy to get there recharge done• It also has a customer service call centers where customers can call

24hours to gain any information about Ufone packages or to report any problem that they are going through

CONCLUSION

• By analyzing the 7’p of Ufone we can say that Ufone still trying to provide network or there services in ruler or urban areas, but it have become tough task to survive in market as, the usage of Ufone is going challenged because due to zong network and after the collaboration of Jazz & Warid is increasing.

• We observed that Ufone is specially targeting to youths.

• Telecommunication industry is one of the toughest markets to enter and expand. Ufone is just not surviving but is also maintaining its market share

SUGGESTIONS• The first thing that UFONE should do is that it should make a formal

strategy and try to capture more customers and provide them with good packages which are lower than other companies.

• Secondly Ufone should focus more on its own advertisements rather than leg pulling of its competitors. In its war of advertisements with Zong ufone spent a lot of money on its ad's but it offended many customers.

• Thirdly Ufone some times goes too far to attract customers which may be unacceptable to the local culture. as the culture in Pakistan would not accept anything that is cheap or offensive.

• The last but not the least, Ufone should be aware of its competitor moves and there value added activities. It should keep a close eye on all its competitors mainly Mobilink and Telenor as they are the two companies currently positioned above Ufone.

THANK YOU