Unit 1: P1, M1, D1Why would you complete research if you were creating a new media product?

To find out if your target audience would buy your product To find out how much you could sell your product for To find out how to make your product more appealing to your target audience To find out how to market your product to your target audience

Find definitions of the 4 research methods and give your opinions as to advantages/disadvantages for each one.

Method Definition Advantage Disadvantage

Primary

Research gathered by an individual. It is raw data.

QuestionnaireFocus GroupObservationsExperiments

You can trust this informationUp to dateUnbiasedSpecific Info

You have created biased questionsLimited questionsTime consuming- to createTime consuming- to gatherEffortPeople may not answer honestly

Secondary

Research that already exists

InternetBooks/MagazinesBiographiesSurveysOpinion Polls

Quick and easyTime saving/efficientTrusted sourceTrusted answers- unbiased

Research may not give you answers you want/needOld and out of date infoHow do we know we can trust the source?May not be specific to your needs

Quantitative

Any data with numbers or statistical analysis

SurveyFocus GroupsPollsQuestionnaire

AccurateGood statistical data

Response is limitingInfo does not include- how/why/when

Qualitative

Information using words

Questionnaire- open endedFocus GroupsInterviews

Rich, detailed responseMore specificMore representative

Time consuming- to createTime consuming- to gatherEffortHarder to categorise the data

Unit 1: P1, M1, D1What research techniques (e.g. using the library, the internet, watching videos, reading info, recces, practises, plans etc) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9- I used the internet links provided by sirUsed Time, National Geographic

Unit 18- YouTube and Google Images for advertisement

What research methods (e.g. primary, secondary, qualitative, quantitative) did you use when completing the assignments in year 11 for Unit 9 (Photography Techniques) and Unit 18 (Advertising) ?Unit 9- primary (questionnaire), secondary, qualitative

Unit 18- secondary

If you didn’t use some of the methods in year 11, would use you them if you were to do your projects again? How and why would you do this?No, I would leave them as they are.

Unit 1: P1, M1, D1

How did you collate, store and use the information when researching for your year 11 units? (e.g. did you book mark key websites? Keep a list of websites used? Print off or save any info for your folders?)Information/research was collected and stored in the following ways:

PowerPoint presentations Bookmarks Viewing history Word docs Blogger Home Learning tasks Unit tasks Files/folders- computer Files/folder- manila folders