Level 3 Cambridge Introductory Diploma in Media Unit 13: Planning and Pitching a Print based Media Product Jess Sheridan - 1222 St. Andrew’s Catholic School – 64135
1. Level 3 Cambridge Introductory Diploma in Media Unit 13:
Planning and Pitching a Print based Media Product Jess Sheridan -
1222 St. Andrews Catholic School 64135
2. CONTENTS SLIDE
3. The purpose of We Love Pop is to inform and educate (Katz)
the audience on Pop music and celebrities. The magazine contains
different articles on music artists and interviews. The magazine
coers pop artists such as Rihanna and Justin Bieber. The magazine
also gives fashion tips highlighted through the verbal code
Bright's For Your Beachbag. PURPOSE AND MEANING
4. PURPOSE AND MEANING We Love Pop is a new monthly music
magazine which launched in September 2011. Each issue contains 68
pages and its target audience is teenage girls aged between 13- 16
years old. The masthead looks bold, bright and quirky as it is
slanted and the black and pink which stands out. Black normally has
quite negative connotations, however here it could simply be used
to make the masthead literally pop out the page to a pass along
audience. The colour pink in the heart is aesthetically pleasing
and connotes that its a girls magazine. Cover lines including
features on fashion, beauty and also about boys. There are
supplementary images used which are crucial for this age group as
they are attracted to an image led magazine. The verbal code slogan
Dont bore us. Get to the Chorus from one of the cover lines
connotes to the target audience to be exciting and have a lot of
energy, as well as how the readers stereotypically have very little
patience. We Love Pop is published by Egmont UK and has circulation
figures of around 115,000. The typical content of a We Love Pop
issue are articles on artists/bands, interviews, features on film,
fashion, technology, and beauty and advertisements from companies
also aiming at the teen audience such as Universal Music, Boohoo
and So Fragrances.
5. PURPOSE AND MEANING Price 2.99 This reveals that the
magazine is affordable for teenagers because they get a little bit
of pocket money and then can buy the magazine. There are similarly
males on the cover for the young girls who find these boys
attractive and appealing both in their musical talents and
appearance. Features on fashion, film, technology and beauty link
to the young female audience also especially when at this age girls
are discovering who they are. The font, like on cover is basic and
simple as the music and other features can do the talking.
Similarly their is an informal feel with the way the editors note
looks written almost like an autograph which can link with how
magazines have close relationships with their audience. There is
quite a busy layout which is still smart and can reflect perhaps
how this issue is packed full of amazing things to benefit the
target audience.
6. PURPOSE AND MEANING The masthead looks bold, bright and
quirky as it is slanted and the pink and yellow are strong colours
that stand out. The cover lines are smart and goes in well with the
magazine. They are clear to read and the ones that are highlighted
such as X RATED and INSIDE really stand out for the audience. The
Main Head line shows clearly its about Rihanna and shows she is the
star appeal, Richard dyer. Also the Main Image is Rihanna which
more girls/boys will be interested in because she is a pop star and
a singer! This magazine establishes more than just music on the
front cover and throughout the magazine because it also has gossip
in and items which celebs wear so the girls/boys would want to look
more like there favourite celeb and learn more about them. This
magazine also the puff promotion says its a new magazine which will
want the target audience to buy it more for the latest gossip.
7. PUBLISHER Egmont UK Ltd is a top UK childrens publisher,
including two childrens book and one magazine division: Egmont
Press, which publishes Fiction, and Picture Books; Egmont
Publishing, which publishes Classic and Contemporary Characters,
Learning and Colour & Activity lists - Egmont Magazines, which
prints a variety of top value market- leading childrens magazines.
In 1998, 11 titles sold 2,441,163 copies a month Slogan The slogan
is Dont bore us, Get to the chorus which connotes the magazine
isn't going to be boring as they are stating they do not want you
to bore them. Furthermore, the slogan is quite demanding
highlighting the information will be top quality. Moreover, the
word chorus connotes this is a music magazine as you associate a
chorus with a song. http://www.welovepopmag.co.uk/terms
8. MAGAZINE ONE We Love Pop is edited by Malcolm Mackenzie, the
former music editor of Broadcast Internationals invalid free
newspaper thelondonpaper, and will launch with a print run of
200,000. We think popular is the slogan for Bauer, because it
highlights that the target audience are confident. The connotations
are that they also refer themselves to being popular and that
connotes authority. The advertising campaign will contain
point-of-sale activity with retailers such as Tesco, Asda, Co-op,
Sainsburys, Morrison's and WH Smith Travel, advertising on London
buses and digital activity on Stardoll, Sugarscape and Vevo.com.
The digital campaign was invented by digital activity Hello World
and the outdoor ads were formed and bought in house. The magazine
is owned by ABC Distributed in both shops and online Leading
competitors include: Bliss, Top Of The Pops and Sugar The Brand
identity of the magazine is a bright bold colours with a happy vibe
directed at female teens. Source:
http://www.welovepopmag.co.uk/
9. We Love Pop is a monthly music magazine which launched in
September 2011. It costs 3.99 - As the years went on the magazine
got more expensive. The first magazine was 1 then it went to 2.99
It was launched by publishing group Egmont. This magazine was
launched by Egmont five years after the teen magazine Smash Hits
closed. The first issue sold 119,000 copies. This is very
impressive, and reflects the success of the magazine. Also, this
magazine is one of the magazines that have done well in times when
magazine sales are going down. Social class mostly likely the ABC2
demographic (this is based upon parental income and demographic) as
young girls at this age will likely have pocket money to spend.
FREQUENCY http://www.welovepopmag. co.uk/
10. We Love Pop is the magazine I have chosen for my first
magazine and its genre is pop as you can tell by the name. Genre -
Furthermore you can tell the genre is pop because of the colours on
the magazine. The bright pink connotes the magazine will primarily
aimed for the female gender. Also the bright pink heart appeals to
a younger demographic. Also the fact the magazine has used artists
such as Little Mix and One Direction highlight the magazines genre
is pop because they produce pop music and are common in the pop
genre especially appealing to young females. The first issue of the
magazine is out on Wednesday (20 July) with a cover price of 1 and
its launch will be supported by a marketing campaign, including
point of sale, outdoor media and digital. The magazine will target
a core audience of 13-16 year olds. With in-depth interviews with
pop stars, behind-the-scenes exclusives, photos and a "high-end
cover gift designed to appeal to a savvy teen audience. GENRE
http://www.welovepopmag.co.uk/
http://www.mediaweek.co.uk/article/1089979/love-pop-teen-mag-posts-strong-first-edition-sales
11. The pink colour connotes the stereotypical audience will be
female. The pink heart brand identity suggests girls remember it by
having a heart as the logo. The bright yellow colours on the
magazine connote to stand out and make the puff promotion eye
catching. We Love Pop magazine has a very busy front cover unlike
some other magazines such as Q magazine. COLOUR SCHEME & HOUSE
STYLE
12. In this magazine it has interviews with people and how they
got famous from the beginning. This magazine also has games inside
the magazine on some pages, to keep the younger generation
interested in the magazine. Also has gossip about the celebrities
and what they do for they're hobbies, so we know more about them.
This magazine also broadcasts clothes sites for the target
readership of teenagers who want to be looking like their favourite
celebrity. CONTENT
13. CONTENTS ANALYSIS The masthead looks bold, bright and
quirky as it is slanted and the black and pink are strong colours
that stand out. Black normally has quite negative connotations
however here it could simply be used to make the masthead literally
pop. Similarly the neon pink has connotations of happiness and
energy which sparks from the colours used to make it (red and
white). This could be a representation of the young teen audience.
Pink also has connotations of heat which could link to how the
young female audience find the cover male hot. Subheading and
sub-lines The subheading is the name of the story and the sub-lines
are underneath and it is short sentence about the story. There is a
direct eye contact which pierces through to the reader and create a
real intimate feel as its like the celebs are looking at the
reader. Images - The small images anchor the stories that are on
the contents page.
14. PRODUCTION PROCESS On the next slide is the Production
Process of the steps you have to take when making a magazine. I did
email Bauer to see if they could give me an exact Production Plan
however they did not get back to me therefore I found a valid one
off the internet.
http://hosbeg.com/the-magazine-production-process/
15. Set a date for the magazine to be published. Manage a
schedule for the magazine so there wont be any mistakes for the
magazine to be published. Sub editing is to check all the spelling
and format to make sure it is suitable to be published and to make
a lot of copies. Also it is to keep their reputation good quality.
The page layout is to check on the format of the pages to see if
everything is spaced out enough for people to read. Proof reading
is re- reading everything to check spelling mistakes and printing
it out as one hard copy and seeing what it will look like.
Therefore you can correct anything then print all the pages off.
Publication and distribution- At this stage everything has been
proof read it can be printed and sent off to stores and been made
to sell to the public.
http://hosbeg.com/the-magazine-production-process/ PRODUCTION
PROCESS
16. PROOF OF DISTRIBUTION EMAIL Leatherhead I sent this email
to the Bauer Media because then I know how they process their
magazines in the industry.
17. PROOF OF DISTRIBUTION EMAIL I have forwarded my last
message I sent to Bauer advertising company as I didnt get a
response. So therefore I sent another email to find out the
production process so that I knew how to produce my magazine like
there's as they are my inspiration.
18. FORMAT AND STYLE The main image of both of these magazines
is a current, well known female artist, which is iconic because
anyone who is interested in this genre of music will know who they
are. In this case they literally represent the music. The colour
schemes for both of these magazines are pinks and purples, linking
back with the target audience of females. Front cover Freebees -
Attract a reader to buy the magazine as stereotypical teen
favourite goodies are advertised. House style- Bright primary
colours create a pop vibe which stand out against each other as
they are opposed. Crowed layout expresses how much interesting
things the magazine includes. Bold basic fonts are easy to read and
eye-catching. The style of the magazine is quite busy compared to
other magazines. The magazine is published in A4 format.
19. FORMAT AND STYLE The non-verbal code of the main image of
the first contents page I have picked is of male pop star Olly
Murs, he is an iconic image because again for this genre of music
magazine, people will know who he is. Pop music Masthead analysis
Uneven framing Medium angle shot makes the female audience feel
like theyre right in front of a famous attractive celebrity. Medium
close up shot shows a very short distance between the celebrity and
the audience. There is selective focus within the frame which gives
the audience a choice of what to buy, view or enjoy. Puff promotion
- provides a small amount of interesting information about a
certain article therefore persuades the reader to buy the magazine
and read it. Barcode, price and issue date-informs the customer of
vital information.
20. DOUBLE PAGE SPREAD ANALYSIS Main image- The main image is a
motivated image of Meghan Trainor. The pop artist is looking
glamorous posing. Pull Quotes - Pull quotes interest the reader as
they are quoted by Meghan Trainer and supports what is said in the
article. Format - The format of the double page spread consists of
a large main image of the artist features and text in columns on
the right hand side of the empty space of the picture. Fancy font
established by loads of colours to highlight it, house style
colours are continued. Often inclusive language used again to
involve the reader in the text. Stand First It briefly summarizes
what the page is about in a humorous way. Star appeal (Richard
Dyer) Megan Trainor is a pop singer who appeals to a male audience
as she is attractive and also a female audience because she
produces good music and is pretty and fashionable.
21. The target audience is directed at females aged 13-16 years
old (Hartley). This age range would stereotypically like music
artists such as One direction, Cher Lloyd, Tulisa from N-Dubz and
Rihanna as their type of music (R&B/Pop) appeal to a younger
audience. Considering the price of the magazine is 2.99 this is a
great price for the target audience as it is very affordable for
this age group. TARGET AUDIENCE
http://www.welovepopmag.co.uk/search/Ri hanna
22. TARGET AUDIENCE According to Hartley We love pop would
appeal to 13-15 year olds, female and male because he looked at
gender and age. Also According to socio- economics needs graph the
audience would fit in to the categories of D and E because the age
is 13-16 year olds therefore they wont have that much income and so
they will be highlighted as students and unemployed. According to
Katz the target audience would fit into the category Diversion. As
they are able to escape from everyday life stresses by reading
magazine that will inform and educate them. They are learning new
songs and new artists who come out in the magazine. Maslow
According to Maslow the audience would be put in the category of
Social climbers, survivors and Explorers. The audience are social
climbers as they like the though of status and having nice things,
therefore they will like reading about celebrities who have this
status and star appeal (Richard Dyer). They would be survivors as
they like the thought of knowing the magazine will be released
monthly with new information about the music industry. Lastly, they
would be explorers as they are driven by social change so reading
this magazine they will be updated with new information.
http://www.mediaweek.co.uk/article/1080493/egmont-launches-new-teen-magazine-
we-love-pop
23. There are a lot of females similar and just older ages used
other cover which can support that the audience is female as the
music stars are there to be admired and used for aspiration from
the young girls. There are similarly males on the cover for Young
girls who find these boys attractive and appealing both in their
musical talents and appearance. Features on fashion and film,
technology and beauty link to the young female audience also
especially when at this age girls discover who they are! TARGET
AUDIENCE
24. MAGAZINE TWO
25. The purpose of Q magazine is to inform and educate (Katz)
the reader on all different types of genres of music, this is named
as eclectic. Inside the magazine there are various articles of
music artists and interviews. Qs strapline is Discover Great Music.
The word discover connotes the audience are going to be loaded with
different information and will learn something new. The word great
highlights Q is not an average magazine but a great one. PURPOSE
AND MEANING
26. PURPOSE AND MEANING Magazine is just the letter Q, it is in
upper case font which stands out and also the white colouring of
the font is layered upon a prime red and this helps it stand out
too. The headline Artic Monkeys is in upper case and contrasts
against the simple background, also some of the other musicians are
behind the lead singer. The colours used are typical of general
rock magazines, with red, black and white being the main palette.
However, blue is also used in places to provide a contrast with the
red, and perhaps to give the magazine a possible British feel. The
masthead is barefaced but very simplistic. The font of the masthead
is very simple and unique but shows effectiveness. The colours used
are white and red which contrast against each other. The red is
very eye- catching and will catch the readers eyes easily. The fact
that the magazine is called Q shows simplistic and maturity which
suggests that there is a older target audience. Barcode: The
barcode states what issue the magazine and gives the website and
price of the magazine. Cover lines: The cover lines are down the
sides of the magazine and state what will be inside the magazine to
give the reader an insight beforehand.
27. Founders Mark Ellen and David Hepworth were dismayed by the
music press of the time, which they felt was ignoring a generation
of older music buyers who were buying CDs, then still a new
technology. Q was first published by the EMAP media group in
October 1986, setting itself apart from much of the other music
press with monthly production and higher standards of photography
and printing. The magazine was sub-titled "The modern guide to
music and more". Originally it was to be called Cue, but the name
was changed so that it wouldn't be mistaken for a snooker magazine.
HISTORY OF Q MAGAZINE http://www.qthemusic.com
28. Bauer Media Group is a European-based media company,
headquartered in Hamburg, Germany that manages a portfolio of more
than 600 magazines, over 400 digital products and 50 radio and TV
stations around the world. The portfolio includes print shops,
postal, distribution and marketing services. Bauer Media Group has
a workforce of approximately 11,000 employees in 70 countries. We
think popular is the slogan for Bauer, because it highlights that
the target audience are confident. The connotations are that they
also refer themselves to being popular and that connotes authority.
Bauer also publishes magazines such as KERRANG! Which is also
another successful magazine. PUBLISHER
29. RETAIL OUTLETS http://www.mysupermarket.co.uk/asda-
compare- prices/Newsagent/Q_Magazine.html These are the shops that
sell Q magazine, The shops that sell Q are; Tesco, Sainsburys and
Morrison's. ASDA has sold out of copies of Q magazine.
30. Date of publication The first thing to do is to set up a
date of publication. Managing the schedule This is a really
important step that you should not take for granted when it comes
to the production of a magazine . Editorial and budgetary decision
The next step that is taken during the production process of a
magazine is the editorial decision. Content Acquisition The most
important step because without content we cant have the magazine in
the first place. Content therefore is the main piece. Sub-editing
This focuses on one major thing, which is quality control. Page
Layout In big publications, there is a special team responsible for
page layouts called the layout staff. Proofreading Once the above
stage has been completed, the next stage is the proofreading. File
emailed to printer After the proofreading stage, the desktop
publishing file of the entire magazine is sent to the printer whose
job will be to print the magazine. Distribution The printing
company, having finished with the printing of the magazines, will
package them neatly and send them to a warehouse. PRODUCTION
PROCESS http://hosbeg.com/the-magazine- production-process/
31. GENRE Q magazine does not really have a genre of music as
it has a wide range of genres meaning it is eclectic. Its main
interest is new releases and upcoming artists they also base on
interviews. There target audience is round 16 plus. Q has been
published monthly since 1986 by Bauer Media Group. Q magazine from
1986 Q magazine from 2009. Source:
https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&
cad=rja&uact=8&ved=&url=http%3A%2F%2Fwww.isubscribe.co.uk%2Fnews
%2Fentertainment-magazines-8%2Farctic-monkeys-talk-about-their-new-
album-with-q-
3541%2F&bvm=bv.103388427,d.d2s&psig=AFQjCNFiSkgBq8MCbWA0OSc7e
0Y36SuqnA&ust=1443194326638520
32. In the magazine it holds a range of different artistes and
interviews with people. Also it has facts about how people started
off with there music and became famous. It also has information and
facts about the Q magazine awards and how to vote for it and win
tickets. The magazine also has biographys of famous people and
interesting information about them and what theyve done to get
themselves where they are now. CONTENT
33. CONTENTS PAGE ANALYSIS Heading- which highlights what type
of page it is to the reader, its the contents page so it will have
all the page numbers and say what every page will be. This page
also says when songs are released e.g. monthly. Image Main image
reveals that Adele is in the magazine and might have a interview
about her or one of her songs has been released. Columns The
columns make the page and the writing look neat and organised and
also makes it clear to read what is going on. Date The date is on
this page to tell everyone how new the songs that have come out and
if there's an interview how dated that is, so everyone is kept up
to date. There is a review at the bottom and it lists new albums,
music videos, how to buy, live music & where? And also music
books. They have put this there so no one has any questions and
doesn'tt need to search anything up on Google because its all in
the magazine. Subheading and sub lines the subheading is the bold
writing and underneath is the sub line which is a short sentence
summarising the story.
34. The target audience will be for young adults aged 16-35+
because theyre more young singers in the magazine and young people
are mostly interested in singers/bands their age. Also the target
audience is people who are into music and love reading about it and
listening to it. According to Hartley my magazine would appeal to
16-35 year olds, female and male because he looked at gender and
age. Also according to socio- economics needs graph the audience
would fit in to the categories of C1, C2, D and E because the age
is 16-35 year olds therefore they wont have that much income and so
they will be highlighted as students and unemployed. According to
Katz the target audience would fit into the category Diversion. As
they are able to escape from everyday life stresses by reading
magazine that will inform and educate them. Maslow Social climbers
and survivors According to Maslow they like expensive things the
target audience would fit into the category social climbers and
they will like the celebrities and star appeal (Richard Dyer)
inside the magazine . The survivors want to know and like the
routine of the magazine being produced monthly with new information
about the music industry. TARGET AUDIENCE
35. Q magazine is an eclectic music magazine. - It is published
monthly in the UK. It's publishing company is Bauer Consumer Media.
The picture shown conveys that it is a popular magazine for people
who like music and music fans but wouldnt be as popular for other
people. FREQUENCY Competitors NME, KERRANG!
36. The house style is quite masculine as the colours used are
red and white. The colours are steadily used throughout the page
and link in well with each other. The font's used are very simple,
signifying (De Saussure) the simplicity of the whole magazine easy
for the audience to read and take in. The colour red stands out to
the audience especially pass along audiences. The magazine will
catch their eye on the shop shelf. The magazines format is A4 size
- 8.27 11.69 inches. The main headline denotes the verbal code Ed
Sheeran who connotes star appeal (Richard Dyer) he is a well known
pop-star and will appeal to a wide range of audiences. FORMAT &
STYLE
37. In LO1 I am talking about the target audience and the price
of Q magazine and We Love Pop magazine. Also the colour scheme and
the house style. Q magazine will be my magazine of inspiration and
it will help me make and plan my own magazine in the next units.
CONCLUSION
38. MOOD BOARD - HA
39. I chose these pictures for my mood board because they are
singers and rappers that are in teenagers magazines. This is
important because the audience can personally identity (Katz) with
my magazine more and it would interest them by attracting them by
the pictures. For example, Ed Sheeran is a pop singer and teenagers
mostly listen to pop music, like on Capital and Kiss FM. CONCLUSION
TO MY MOOD BOARD
40. MOOD BOARD - JKZ
41. I have placed these images on my mood board because the
audience will be able to Personally identity (Katz) with the
singers/rappers. The genre for Artic Monkeys is indie rock,
therefore I have chosen to put this in my mood board because I have
a range of genres, like R&B, Rock and Bass. CONCLUSION TO MY
MOOD BOARD
42. Format: I am going to create a magazine in the genre of pop
which means it has all different types of genres and will be in the
form of a front cover and a double page spread. Working Title: My
working title is JKZ although it might change because I dont know
whether to keep the smaller bit of the title straight under each
letters of JKZ or just place it underneath. The music magazine is
very simple and easy to read because the font is red and white
background and is very easy to read. The title of the magazine JKZ
will be placed at the top Left hand corner. The colours that the
title will be presented in are black, red , white and some bits of
dark green. Genre: My genre will be targeted at 15-25 year olds
because it will be for teenagers and young adults who enjoy pop
music, R&B and Hip, Hop music. Content: JKZ magazine will be
full of pictures, articles, album reviews, gig reports and song
lyrics. The publication will also feature bands that are generally
quite small and not mainstream. Most will be signed to small record
labels or perhaps not signed at all.
43. Style or Approach: The denotation of the colour scheme for
the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because its my magazine
of inspiration. The colour Dark green connotes that its a different
colour and stands out and also suits the target audience. I am
going to use Photoshop to construct the magazine pages (Front Cover
and DPS) because its an easy way to sort and make everything up
clearly. Some of the tools in Photoshop that will be particularly
beneficial in constructing the front cover will be the text tools
because then I can add my text it easily. Audience: PRICE; 2.99 The
audience are male and female. They are 15-25 in general although
some might be older and a few younger. Music is a big part of their
life and they will base most of their activities and their style
around this music. Length: What will the size of the magazine be
(A3, A4) and why I intend to make 16 pages including the front and
back cover. It will be A4 in size.
44. Format - my genre of my HA magazine is pop. It will be
obvious that it is pop because it will have pop articles on the
front cover. Working title My verbal code HA means my magazine will
have some jokes inside of it to keep people entertained and focused
on the magazine. Genre - My magazine is a pop magazine. My magazine
of inspiration is We heart Pop. Which is also a pop magazine, as
you can tell with the title. I chose this magazine because it has
the detail and frame that I liked and wanted on my magazine and I
have changed it around as well. Content My magazine will be full of
images and games for the young teens to play and not get bored with
it and a waste of money. My magazine will also be supplying a toy
in the front of the magazine so more teens will buy it more and
then make more of a profit by it. Style or Approach - My magazine
wont be the same text all the way through. There will be some pages
which will be out going and bright to catch peoples eyes more.
Audience My target audience will be girls 11- 17 Length - My
magazine will be 62 pages long and some pages will be A4 like
posters will fold out to be bigger so the young girls can put them
in their rooms. Frequency - My magazine will be 2.70, and it will
be a monthly magazine.
45. FRONT COVER INSPIRATION ANALYSIS Magazine is just the
letter Q, it is in upper case font which stands out and also the
white colouring of the font is layered upon a prime red and this
helps it stand out too. The writing Artic Monkeys is in upper case
and contrasts against the simple background, also some of the other
musicians are behind the lead singer. The colours used are typical
of general rock magazines, with red, black and white being the main
palette. However, blue is also used in places to provide a contrast
with the red, and perhaps to give the magazine a possible British
feel. The masthead is barefaced but very simplistic. The font of
the masthead is very simple and unique but shows effectiveness. The
colours used are white and red which contrast against each other.
The red is very eye-catching and will catch the readers eyes
easily. The fact that the magazine is called Q shows simplistic and
maturity which suggests that there is a older target audience.I'm
going to repeat the colour scheme and the house style (Repeat,
Neale 1980) because I want my magazine to be similar so it will
sell.
46. DPS INSPIRATION ANALYSIS Stand First this is a short
introduction to the interview explaining what it will be about.
Main headline Is the persons name who they are interviewing. So it
makes it clear what the page is about and who the artist is. Main
images - The main images convey that thats who is in the interview
and thats who they are interviewing. Steve Neale 1980; Genres are
instances of repetition and differences I am going to repeat
certain conventions such as the stand first and drop capital. The
paragraph columns make the page look neater and well set out. Also
it is easy it read. The artist who is the main feature is someone
who is extremely well known in the music industry, the clothes are
smart suggesting he might be a bit indie and might show it through
his music as well. The Header of this double page spread is neat
and organised also goes in with the picture because he looks smart.
Drop Capital this letter is larger than the others to entice the
reader in to reading the interview. It also highlights where they
should start reading.
47. Generation of Ideas Colour Schemes Strapline Names Brand
Identity ImagesFrequency of Release Target Audience Price 2.70 I
chose this price because its cheap enough for students to buy it
and also it is a monthly magazine so it needs to be quite expensive
as it will be full of information. The colour scheme would be red,
black and grey because its like my magazine of inspiration which is
Q. The colour red connotes energy and fire therefore it highlights
my magazine is going to be full of new music information and will
always keep you up to date. Furthermore, it is eye catching and
stands out which is good for when it is distributed into shops. I
chose black because it is bold and easy for the audience to read.
1. Get to know the world 2. A lot can happen in a month 3. Expand
your mind, explore the world. 4. Live the interesting life. 5. No
other gossip will do. My target audience would be teenagers aged
13-18. I'm choosing this age group because then relate to
everything and so can they. It is directed towards boys and girls
because then they arent restricted to reading and listening to the
songs. Id ensure there is synergy with my magazine through:
Facebook Twitter Instagram Internet Adverts MIND MAP - JKZ On the
front cover it will share information about interviews and what
pages they are on to read about it. Also it will be the top 10
songs of the week; and to say whether they are ready to buy on
iTunes yet. It will be released every month therefore there will be
more pages than a weekly magazine so there will be more
information. So there will be more gossip for everyone to be
interested by. My magazine will compete with other monthly
magazines such as Q and will have a similar release pattern.
48. Generation of Ideas Colour Schemes Strapline Names Brand
Identity Images Frequency of Release Target Audience Price 2.99 I
chose this price because its cheap enough for students to buy it
and also its a monthly magazine so its a good price for the
magazine to make money and for students to buy. 1. Get to know the
world 2. A lot can happen in a month 3. Expand your mind, explore
the world. 4. Live the interesting life. 5. No other gossip will
do. My target audience would be teenagers aged 13-15. I'm choosing
this age group because then relate to everything and so can they.
It is directed towards boys and girls because then they arent
restricted to reading and listening to the songs. Id ensure there
is synergy with my magazine through: Facebook Twitter Instagram
Internet Adverts MIND MAP - HA On the front cover it will share
information about interviews and what pages they are on to read
about it. Also it will be the top 10 songs of the week; and to say
whether they are ready to buy on iTunes yet. It will be released
every month therefore there will be more pages than a weekly
magazine so there will be more information. So there will be more
gossip for everyone to be interested by. My magazine will compete
with other monthly magazines such as Q and will have a similar
release pattern. The colour scheme would be black and white and
blue. Because the blue would stand out with the white and black in
the background of things.
49. HA JKZ Sound Audio MM ( music magazine) Generation music
Serious sound Trap Base Chosen names: HA - My magazine will be
called HA because it stands for High Audio as it relates to music
and the word Audio connotes straight away to the audience that the
magazine will provide you with music information. The word High
connotes the information will be top quality and up to date. JKZ -
The name of my magazine is going to be called JKZ because its short
for jokes and my magazine will have a couple of jokes inside it to
keep people interested. Also it isn't a boring Logo so my target
audience will be more interested in it. MASTHEAD NAMES IDEAS
50. GRAPHIC LAYOUT FRONT COVER 1ST IDEA - JKZ I have made a
Graphic layout of my magazine to see if everything would fit on the
page and makes it easier for me to see what needs changing and what
doesnt need moving around on the page. My magazine will be called
JKZ because as the meaning of it is supposed to be jokes it could
illustrate the genre is entertaining and will be full of juicy
gossip about the music industry and the audience will not get bored
of the music and the information inside. The coverlines are placed
around my main image because they aren't as important as the main
image and they are also in a small font so the reader will be
intrigued by it and want to see what it says. Strapline Ive put the
strapline under my masthead so it will be the second thing people
read to get to know my magazine even better. I have put the puff
promotion here in red because red is a strong colour and eye
catching towards the audience. Therefore they will be able to see
what the magazine is promoting or win something. The social media
symbols are to highlight where the magazine page on social media
E.g. Facebook and Twitter.
51. GRAPHIC LAYOUT JKZ CONTINUED The barcode has the issue
number and the date which the magazine comes out. This is to
highlight to the reader how old the magazine is and if its a new
one of old one. The issue number is the number of magazines have
been brought out. The main image is in the middle to reveal to the
reader who the magazine is about and also when you look on a page
you look in the middle which also makes it stand out to the
audience. The headline is at the bottom underneath the picture so
its what people look at after they see the picture of the artist.
This is to show the reader who they are reading about and gives
more than just a picture.
52. DOUBLE PAGE SPREAD DESIGN - JKZ I have put the photo credit
to the side because its not as important as the main image and it
shows who has taken the pictures in my magazine. The main image is
in the middle to reveal to the reader who the magazine is about and
also when you look on a page you look in the middle which also
makes it stand out to the audience. The social media symbols are to
highlight where the magazine page on social media E.g. Facebook and
Twitter. The page number is in the right hand corner because when
you turn a page you turn it with the right page so you will see the
page number. My magazine will be called JKZ because as the meaning
of it is supposed to be jokes it could illustrate the genre is
entertaining and will be full of juicy gossip about the music
industry and the audience will not get bored of the music and the
information inside.
53. GRAPHIC LAYOUT SECOND IDEA - JKZ Interview Information
Information Information Image Image Image Information Headline
54. FRONT COVER IDEA - HA I have made a Graphic layout of my
magazine to see if everything would fit on the page and makes it
easier for me to see what needs changing and what doesn'tt need
moving around on the page. I have also found it easier with this
graphic layout because if I dont like something I can easily change
it inside of rubbing it out or starting again on paper. My magazine
will be called HA because it stands for High Audio as it relates to
music and the word Audio connotes straight away to the audience
that the magazine will provide you with music information. The word
High connotes the information will be top quality and up to date. I
have put the puff promotion here in red because red is a strong
colour and eye catching towards the audience. Therefore they will
be able to see what the magazine is promoting or win something.
Strapline Ive put the strapline under my masthead so it will be the
second thing people read to get to know my magazine even better.
The coverlines are placed around my main image because they aren't
as important as the main image and they are also in a small font so
the reader will be intrigued by it and want to see what it says.
The social media symbols are to highlight where the magazine page
on social media E.g. Facebook and Twitter.
55. FRONT COVER IDEA - HA The barcode has the issue number and
the date which the magazine comes out. This is to highlight to the
reader how old the magazine is and if its a new one of old one. The
issue number is the number of magazines have been brought out. The
main image is in the middle to reveal to the reader who the
magazine is about and also when you look on a page you look in the
middle which also makes it stand out to the audience. The headline
is at the bottom underneath the picture so its what people look at
after they see the picture of the artist. This is to show the
reader who they are reading about and gives more than just a
picture.
56. DOUBLE PAGE SPREAD DESIGN - HA My magazine will be called
HA because it stands for High Audio as it relates to music and the
word Audio connotes straight away to the audience that the magazine
will provide you with music information. The word High connotes the
information will be top quality and up to date. I have put the
photo credit to the side because its not as important as the main
image and it shows who has taken the pictures in my magazine. The
main image is in the middle to reveal to the reader who the
magazine is about and also when you look on a page you look in the
middle which also makes it stand out to the audience. The social
media symbols are to highlight where the magazine page on social
media E.g. Facebook and Twitter. The page number is in the right
hand corner because when you turn a page you turn it with the right
page so you will see the page number.
57. ANALYSE HAND DRAWN DRAFTS I have put the strapline next to
the front heading because it will be the second thing people see
and then want them to read it even more. The main image is put in
the middle so people will know what the magazine holds inside.
Barcode is there to show when the magazine comes out and how much
it is. The main image is in the middle because in my magazine of
inspiration the main image is in the middle of the page. Interview
heading has been placed there to reveal what kind of page it is.
The image is in the middle to show who they are interviewing
instead of reading it and finding out you didnt want to know about
it. Also has loads of bits of information doted around the page and
not bundled together, it is spaced out. I have put a large image in
the middle to show who the reader is about straight away. The
information is scattered around the page but also in columns to
still make it neat and tidy on the page.
58. ANALYSE HAND DRAWN DRAFTS I used this layout because its
not the same as Q magazine and I wanted it to be a bit different.
The headline quote is next to the picture so they look at the
picture and then see the headline after. The barcode and price has
been put at the left hand side at the bottom to not make it stand
out as much as the other bits on the page. Also it is there to show
the price and the date it is released. On this page there are a lot
of images around and bits of information to show what the reader is
reading about and not getting bored. The Headline quote is placed
in a star to make it stand out to the reader. I have placed the
Puff promotion in a star to make it stand out and noticeable.
Interview headline is at the top of the page to make it clear what
the page is about and what type of page it is.
59. HAND DRAWN DRAFTS - HA I used this layout because its not
the same as Q magazine and I wanted it to be a bit different. I put
the puff promotion, cover lines, main headline, main image,
strapline, barcode, social media on the front cover. On the DPS I
have put main image, interview, main headline and photo
credits.
60. MAGAZINE FONTS AND COLOUR Front name Font preview Font
usage Myriad Pro MASTHEAD Big, bold headline but simple to catch
other peoples attention. PT Serif Caption PUFF PROMOTION Funky but
professional font to make the stand out more and eye catching. PT
Sans COVER LINES Plain simple and directed font. To come across
being serious and professional. Myriad Pro Strapline Thick bold
writing for it to stand out and maybe be a bright colour. I wanted
to keep my fonts for my magazine simple, these are the fonts I have
tested out for my magazine.
61. FINAL FONTS AND COLOUR Font name Font preview Font usage
Myriad Pro MASTHEAD I chose this font because its a big, bold
headline but simple to catch other peoples attention.The colour
would be black or grey. Adobe Fan Heiti Std B PUFF PROMOTION I
chose this font as my final because its a funky but professional
font to make the stand out more and eye catching. The puff
promotion might be a bright colour to make it stand out like red
because my colour scheme has red in it. Adobe Hebrew COVER LINES
This font is plain simple and directed font. This font comes across
as being serious and professional. Adobe Song Std L Strapline Thin
writing for it to look small and neat and maybe be a bright colour
like red.
62. The name of my magazine is going to be called JKZ because
its short for jokes and my magazine will have a couple of jokes
inside it to keep people interested. Also it isn't a boring Logo so
my target audience will be more interested in it. My colour scheme
will be Black, white and red. Because its similar to my magazine of
inspiration. MAGAZINE MASTHEAD/LOGO
63. The target audience will be for young adults aged 16-35+
because theyre more young singers in the magazine and young people
are mostly interested in singers/bands their age. Also the target
audience is people who are into music and love reading about it and
listening to it. According to Hartley my magazine would appeal to
16-35 year olds, female and male because he looked at gender and
age. Also according to socio- economics needs graph the audience
would fit in to the categories of C1, C2, D and E because the age
is 16-35 year olds therefore they wont have that much income and so
they will be highlighted as students and unemployed. According to
Katz the target audience would fit into the category Diversion. As
they are able to escape from everyday life stresses by reading
magazine that will inform and educate them. Maslow Social climbers
and survivors According to Maslow they like expensive things the
target audience would fit into the category social climbers and
they will like the celebrities and star appeal (Richard Dyer)
inside the magazine . The survivors want to know and like the
routine of the magazine being produced monthly with new information
about the music industry. TARGET AUDIENCE
64. The house and style of my magazine will be modern and the
colours will be mainly red and black but will be putting some dark
green as well around the magazine. Also the backgrounds will be
light grey on all the pages. I choose these colours because they
all go together and suit the age range of my magazine and genre of
it. I will be keeping my masthead throughout my Magazine as well as
my house colours, this keeps it consistent so people will notice it
more. Connotations behind these colors: Red: Red symbolizes
leadership within something, it also can show power, and strength
which links to my magazines strengths. Black: Black symbolizes
power which links to my magazine being powerful, when competing
against other magazines. It also shows elegance, as it is seen as a
classy color. Grey: Grey is symbolized as being a formal color,
which links to my magazine as formal, could also mean gives off a
professional look. HOUSE STYLE OF THE MAGAZINE -JKZ
65. SECOND HOUSE STYLE OF THE MAGAZINE- HA I used these colours
for my second magazine because they are similar to the We Love Pop
and Q magazine I analyzed. That shows I have used my magazine of
inspiration for this magazine. Colour Scheme will be Dark red, blue
and black. I chose the colour blue because today, blue is embraced
as the color of heaven and authority, therefore the connation's of
blue connote the magazine will be superior in the market.
Connotations behind these colors: Blue: Blue symbolizes, confidence
intelligence as well as this the color blue is considered
beneficial to the mind and body.
66. INTERVIEW DRAFT PLANNING In this lay out the text and
images are spread out and have space. It has a clear heading that
it is an interview and who about. Also this page layout has two
artistes on it being interviewed. In this interview they are
talking about two artists and has pictures to show clearly who they
are talking about.
67. I chose Fetty Wapp because all the teenage girls/boys
listen to him and he is in the age category, target audience and
genre of my magazine. Fetty Wapp is the star producers appeal
(Richard Dyer) because hes always on Capital and Kiss FM which
teenagers listen to mostly everyday, so they know who he is. I also
chose Fetty because hes an easy person to interview and hes laid
back person to talk to, and also is down with all the trends so my
target audience would relate to him a lot. DRAFT INTERVIEW TO FETTY
WAPP
68. Fetty takes time out from making his third album to speak
to JKZ about life inside and outside of the music world. Glad Im
finally getting to interview you - youre hard to track down these
days! What have you been upto then? (Laughs) Yeah Ive been really
busy Jess, this week in particular has been so busy man considering
Im in the process of putting together my third album, which is
gonna be dope! Watch out, and listen out! Were so excited to hear
your new album! Any ideas on a name yet? I cant actually tell you
that right now, it is a secret (Laughs). But trust me it will be
big as after the third album Im going to take some time out of
writing music and have some chill time. You can tease us like that
Fetty. So outside of work considering you are going to be taking
some time out, what kind of music do you listen to? Do you listen
to your own music? (Sarcastic/laughing) Bit of classical actually.
I joke, I joke. I love my music and I do love listening to it but
obviously I listen to it everyday so it can get a bit repetitive.
At the moment Im such a Bieber fan. Did you watch him at the Brits?
He was off the chain. Oh and Rihanna and Drake with their song
Work, it was sick! That type of music is more up my street! DRAFT
INTERVIEW TO FETTY WAPP
69. Yeah we watched the Brits here at JKZ and you are right
Bieber, Drake and Rihanna was excellent. So whats your life style
out of work? What are your hobbies? I do love a good party with my
homies usually at the weekend though as Im busy writing my music on
the weekdays. I dont really have any hobbies to be honest, my life
is all about music but Im always attending music festivals and gigs
in London. I went and saw Rocky N.T.I at a gig a couple of days ago
actually. What are your favourite festivals to go to then Fetty? I
go to loads, mainly in the summer if Im not playing at them. I went
to We Are Fest last summer in July it was dope yall, definitely my
favourite summer festival. Im going to be playing at V Fest this
year, which Im also super excited about! We are so excited to see
you at V Fest here at JKZ. How old were you when you knew you
wanted to produce music? DRAFT INTERVIEW TO FETTY WAPP
CONTINUED
70. DRAFT INTERVIEW TO FETTY WAPP CONTINUED I was 15 when I
knew I wanted to be in the music business. My dad was into music
and would always play it around me, so that helped me get into
music and know about it more and know about the instruments. I
started rapping at school with a group of friends as a joke and
then they all told me I was good and should take it further. What
advice would you give to your fans if they wanted to become like
you? Be yourself and keep producing and never give up. The industry
is really tough to get into so you have to make your way up and
make sacrifices to get there man. Has it been a rough road for you
then? Yea it has been a rough road. My parents spilt up when I was
12. I mostly lived with my dad when it happened because my mum was
in and out of hospital because she had depression, and because of
that I focused more on music as it made me feel better about the
situation. Sorry to hear that Fetty, although its good to see your
life back on track! Thank you for taking the time to speak to us
about your life outside the music industry hopefully youll come
back and speak to us soon. E-Media sign off - e.g check out the
full interview @www.fettywap/exclusive.com/
71. My conclusion of my Q magazine is that it analysis's
everything about it like the genre, house style and I had to made a
draw out of my magazine of inspiration to help me make my own but
not exactly the same as Q magazine. Also I looked into the mind map
and what ideas I can put on my magazine e.g. cover head, puff
promotion, what I will call my magazine and the barcode etc. I also
looked into a mood board for ideas of whom I would put in my
magazine. Overall it was easier to design everything this way to
help me know and find out what I wanted my magazine to be like and
what style of magazine I wanted. The conclusion for all this is the
analyzing of the magazines and then being able to make your own
front cover by drawing drafts of it so you can change what youve
done wrong to improve. CONCLUSION
72. SURVEY MONKEY I got 11 responses of my survey monkey and
this graph shows the type of responses I got. All the questions
reveal what type of things people are into and how much they would
be spending on their magazine.
73. MAGAZINE QUESTIONAIRE This graph shows theyre more female
than males who filled out this questionnaire and what type of
demographic is the magazine designed for or who is attracts.
74. MAGAZINE QUESTIONAIRE This question reveals that there are
more old teenagers who filled this out than older adults. This
could mean that the target audience is for teenagers and young
adults.
75. MAGAZINE QUESTIONAIRE This question has a variety of
answers to it so the genre could be anything which that reader
likes. This helps me with making my magazine because then I can
relate the magazine to everyone.
76. MAGAZINE QUESTIONAIRE On this question it highlights how
often people buy a magazine and most of the people who answered it
said every month or never. This can help me decide whether to
produce my magazine monthly or weekly and looking at the results I
need to make it every month so it suits what people want more.
77. MAGAZINE QUESTIONAIRE In my survey monkey questionnaire and
it shows how much people would spend on a magazine. Most people
said 1-2 which would more be for an older magazine. And the more
expensive magazine like the 3-4 would be for a kids magazines
because they would have toys in them so would be more
expensive.
78. MAGAZINE QUESTIONAIRE On this question on my questionnaire
I'm analyzing why you would buy a magazine. Most people said for
the gossip and some people said general information and pictures.
This helps me with making my magazine so I know what to put on my
magazine so everyone will enjoy reading it.
79. MAGAZINE QUESTIONAIRE This question on my questionnaire is
asking if youd buy a magazine for the gift. Most people said yes
this can reveal they are not buying the magazine for the
information therefore they might be putting it in the bin and just
having the toy. The rest of them said no which means they would
want to buy the magazine for the information inside the magazine
and not just the toy. This also helps me with my magazine by
deciding whether to have a gift in the magazine or not.
80. MAGAZINE QUESTIONAIRE This question on my questionnaire is
asking if you would subscribe to a magazine? Most people said no
this conveys how a magazine subscription service may not be as
popular as buying it in the store.
81. MAGAZINE QUESTIONAIRE I gained feedback when I asked people
what their favorite artistes were, the reason for doing this is to
know what type of artists and genre of music I would include and
will help me with making my magazine.
82. MAGAZINE QUESTIONNAIRE This question on my survey monkey
connotes why would you buy the magazine? And most people said for
the gossip and for the pictures this conveys due the my young
target audience they would prefer more gossip and images, so when
creating my magazine I know not to put loads of content inside
it.
83. JKZ HAND DRAWN DRAFTS I have put the strapline next to the
front heading because it will be the second thing people see and
then want them to read it even more. The main image is put in the
middle so people will know what the magazine holds inside. Barcode
is there to show when the magazine comes out and how much it is.
The main image is in the middle because in my magazine of
inspiration the main image is in the middle of the page. Strapline
My strapline is . I put the strapline here so then the reader will
see it once they see my logo. This is relevant because when they
read my strapline they will associate with the brand of my
magazine. Cover lines As the main story is at the bottom I have
decided to put the cover lines above it to make them stand out to
the reader. Cover lines are stories which are In the magazine.
House style My house style colours are red, white and black. I
choose these colours because they all go together and suit the age
range of my magazine and genre of it. Barcode On my barcode I will
have the issue date and price inside the barcode. The issue will be
number 1 because it will be a brand new magazine. I will place the
barcode above the main story just like in my magazine of
inspiration Q Puff promotion Puff promotion allows the audience to
win something. In my magazine thy are able to win iTunes festival
tickets. Having a puff promotion is god because the audience are
more like to buy the magazine if they want to win something.
Masthead the masthead is the title of the magazine which is JKZ. My
magazine will be called JKZ because as the meaning of it is
supposed to be jokes it could illustrate the genre is entertaining
and will be full of juicy gossip about the music industry and the
audience will not get bored of the music and the information
inside. The background will be red and the writing will be
white.
84. Interview heading has been placed there to reveal what kind
of page it is. The image is in the middle to show who they are
interviewing instead of reading it and finding out you didnt want
to know about it. Also has loads of bits of information doted
around the page and not bundled together, it is spaced out. I have
put a large image in the middle to show who the reader is about
straight away. The information is scattered around the page but
also in columns to still make it neat and tidy on the page. JKZ
HAND DRAWN DRAFTS Pull quote from interview - I have put the pull
quote on my page because it fills up empty space on the page and
also when the reader sees it they will want to read on and find out
what happens. Main image I put the main image in the middle to make
it stand out also to show the readers who's the main artist is.
Main story title compared to my other ideas for the main title, I
wanted to make it diagonal to make it unique to the reader. Stand
first The stand first is very important because its the first thing
people see as the topic. The text is also eye-catching for the
reader so they will see it first.
85. HAND DRAWN DRAFTS - HA I used this layout because its not
the same as Q magazine and I wanted it to be a bit different. I put
the puff promotion, cover lines, main headline, main image,
strapline, barcode, social media on the front cover. On the DPS I
have put main image, interview, main headline and photo
credits.
86. The house and style of my magazine will be modern and the
colours will be mainly red and black but will be putting some dark
green as well around the magazine. Also the backgrounds will be
light grey on all the pages. I choose these colours because they
all go together and suit the age range of my magazine and genre of
it. I will be keeping my masthead throughout my Magazine as well as
my house colours, this keeps it consistent so people will notice it
more. Connotations behind these colors: Red: Red symbolizes
leadership within something, it also can show power, and strength
which links to my magazines strengths. Black: Black symbolizes
power which links to my magazine being powerful, when competing
against other magazines. It also shows elegance, as it is seen as a
classy color. Grey: Grey is symbolized as being a formal color,
which links to my magazine as formal, could also mean gives off a
professional look. LAYOUT/COLOUR SCHEME/HOUSE STYLE
87. SECOND HOUSE STYLE OF THE MAGAZINE I used these colours for
my second magazine because they are similar to the We Love Pop and
Q magazine I analyzed. That shows I have used my magazine of
inspiration for this magazine. Colour Scheme will be Dark red, blue
and black. I chose the colour blue because today, blue is embraced
as the color of heaven and authority, therefore the connation's of
blue connote the magazine will be superior in the market.
Connotations behind these colors: Blue: Blue symbolizes, confidence
intelligence as well as this the color blue is considered
beneficial to the mind and body.
88. In my magazine I will be repeating, the house color scheme.
I will be doing this so that my magazine stays looking professional
and neat. I will also be keep the same the position of the logo on
the front cover, doing this means readers will know where to look
for my logo when it comes to purchasing my magazine again. I will
include conventions such as the cover lines down the left and right
handside of my magazine. I will be adding in a puff promotion
selling something inside my magazine. STEVE NEALE (1980)
89. LOCATION RECCE.
90. LOCATION REECE
91. LOCATION REECE.
92. TESTS PHOTOS FRONT COVER These are all the Test pictures I
took of Izzy and Will. Also all the different ones with Izzys
facial expression, her clothes are up to date in fashion it could
also inspire people to dress like her. Once I tested Izzy I decided
I wanted to use Wills pictures because they related to my interview
which was on Fetty Wapp which is a boy and would fit the stereotype
of the genre.
93. PLAN FOR IMAGES
94. PLAN FOR IMAGES
95. PHOTOS (EXPLAINED) I choose these photos to use because
Will is looking straight at the camera which would catch the
readers eye and get them more engaged in the magazine. Also it
looks like he is looking at the reader. These are the magazines Ive
compared my images too because they are both from Q which is my
magazine of inspiration.
96. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH DATE: 1ST
OCTOBER Week beginning: Sunday 2nd September 2017 Sunday 3rd Monday
4th Tuesday 5th Wednesday 6th Thursday 7th Friday 8th Saturday 9th
Decide the deadline for the release. Put down who's going to be in
the magazine and what topics ill put inside of it. Put down who's
going to be in the magazine and what topics ill put inside of it.
Decide on the colour scheme and what target audience I will be
having. Decide on the colour scheme and what target audience I will
be having. Complete by: Complete by: 10th September Complete by: 2
days time Complete by: Next day Complete by: Today Complete by:
Complete by: n/a n/a Week beginning: Monday 11th September 2017
Monday 11h Tuesday 12th Wednesday 13Th Thursday 14th Friday 15th
Saturday 16th Sunday 17th Gather pictures of the artists I will be
using and choose what one I want to interview Create my mood bored
so I know all the headings il be putting on my magazine front
cover. Create my mood bored so I know all the headings il be
putting on my magazine front cover. Make my double page spread and
front cover plan and put where the headings and cover lines and
main image will be. Make my double page spread and front cover plan
and put where the headings and cover lines and main image will be.
Complete by: Tuesday 15th September Complete by: Thursday 17th
September Complete by: Next day Complete by: Monday 21st Complete
by: Monday 21st Complete by: Complete by: n/a n/a
97. PRODUCTION PLAN (FOR YOUR CHOSEN MAGAZINE) LAUNCH DATE:1ST
OCTOBER. Week beginning: Monday 18th September 2017 Monday 18th
Tuesday 19th Wednesday 20th Thursday 21st Friday 22nd Saturday 23rd
Sunday 24th Take pictures of my artists and put it on a slide of
Test photography. Wrote my interview and the questions I will ask
Fetty Wap. Wrote my interview and the questions I will ask Fetty
Wap. started designing my front cover and uploading what font I
will be using, and the house style. started designing my front
cover and uploading what font I will be using, and the house style.
Complete by: Complete by: 24th September Complete by: Next day
Complete by: Next day Complete by: Monday 29th Complete by:
Complete by: n/a n/a Week beginning: Monday 25th September 2017
Monday 25th Tuesday 26th Wednesday 27th Thursday 28th Friday 29th
Saturday 30th Sunday 1st October started designing my front cover
and uploading what font I will be using, and the house style.
Insert my interview and the pictures (edit them first) and place
the text in a text box and then add paragraph layers. Insert my
interview and the pictures (edit them first) and place the text in
a text box and then add paragraph layers. Create the double page
spread on Photoshop. Create the header similar to my magazine of
inspiration. Create the double page spread on Photoshop. Create the
header similar to my magazine of inspiration. My magazine will be
produced by this point, ready to be distributed on the 1st October.
Complete by: 30th Complete by: Thursday 2nd Complete by: Next day
Complete by: Friday 3rd Complete by: Today Complete by: Complete
by: n/a n/a
98. My target audience The target audience will be for young
adults aged 16-35+ because theyre more young singers in the
magazine and young people are mostly interested in singers/bands
their age. Also the target audience is people who are into music
and love reading about it and listening to it. According to Hartley
my magazine would appeal to 16 -35 year olds, female and male
because he looked at gender and age. Also According to socio-
economics needs graph the audience would fit in to the categories
of C1 , C2, D and E because the age is 16-35 year olds therefore
they wont have that much income and so they will be highlighted as
students and unemployed. According to Katz the target audience
would fit into the category Diversion. As they are able to escape
from everyday life stresses by reading magazine that will inform
and educate them. Maslow social climbers and survivors as they like
nice things and star appeal (Richard Dyer). Survivors because they
like routine and the thought of knowing JKZ will be released
monthly with new information (social climbers). Qs target audience
Qs magazine is aged at adults ages 30+ Would be based on the B and
C2 demographics. Hartleys 7 Subjectivities this chart illustrates
that the percentage demographic of readers are male aged 20-50
years old. The theory Katz places more focus on the consumer, or
audience. MY TARGET AUDIENCE
99. Format: I am going to create a magazine in the genre of pop
which means it has all different types of genres and will be in the
form of a front cover and a double page spread. Working Title: My
working title is JKZ although it might change because I dont know
whether to keep the smaller bit of the title straight under each
letters of JKZ or just place it underneath. The music magazine is
very simple and easy to read because the font is red and white
background and is very easy to read. The title of the magazine JKZ
will be placed at the top Left hand corner. The colours that the
title will be presented in are black, red , white and some bits of
dark green. Genre: My genre will be targeted at 15-25 year olds
because it will be for teenagers and young adults who enjoy pop
music, R&B and Hip, Hop music. Content: JKZ magazine will be
full of pictures, articles, album reviews, gig reports and song
lyrics. The publication will also feature bands that are generally
quite small and not mainstream. Most will be signed to small record
labels or perhaps not signed at all.
100. Style or Approach: The denotation of the colour scheme for
the magazine front cover will be red, black, grey and dark green.
The colour red was chosen from Q magazine because its my magazine
of inspiration. The colour Dark green connotes that its a different
colour and stands out and also suits the target audience. I am
going to use Photoshop to construct the magazine pages (Front Cover
and DPS) because its an easy way to sort and make everything up
clearly. Some of the tools in Photoshop that will be particularly
beneficial in constructing the front cover will be the text tools
because then I can add my text it easily. Audience: PRICE; 2.99 The
audience are male and female. They are 15-25 in general although
some might be older and a few younger. Music is a big part of their
life and they will base most of their activities and their style
around this music. Length: What will the size of the magazine be
(A3, A4) and why I intend to make 16 pages including the front and
back cover. It will be A4 in size.
101. Format - my genre of my HA magazine is pop. It will be
obvious that it is pop because it will have pop articles on the
front cover. Working title My verbal code HA means my magazine will
have some jokes inside of it to keep people entertained and focused
on the magazine. Genre - My magazine is a pop magazine. My magazine
of inspiration is We heart Pop. Which is also a pop magazine, as
you can tell with the title. I chose this magazine because it has
the detail and frame that I liked and wanted on my magazine and I
have changed it around as well. Content My magazine will be full of
images and games for the young teens to play and not get bored with
it and a waste of money. My magazine will also be supplying a toy
in the front of the magazine so more teens will buy it more and
then make more of a profit by it. Style or Approach - My magazine
wont be the same text all the way through. There will be some pages
which will be out going and bright to catch peoples eyes more.
Audience My target audience will be girls 11- 17 Length - My
magazine will be 62 pages long and some pages will be A4 like
posters will fold out to be bigger so the young girls can put them
in their rooms. Frequency - My magazine will be 2.70, and it will
be a monthly magazine.
102. In my proposal I talk about my target audience and how
much my magazine will be also I talk about the colour scheme and
house style. I made a proposal before I started making my magazine
so I have ideas for my front cover and double page spread.
CONCLUSION TO MY PROPOSALS
103. This magazine would have to have something special about
it which attracts the reader more because its a competitive
business to get into with magazines and more people will be against
you for doing the same genre as you. To be ahead of the magazine
market is to have a unique ideas and a suitable magazine for your
genre. Although by gaining a higher readership than the competitors
is by having a low price for your magazine so people would by the
cheapest one but still have good context inside and the same as a
expensive magazine. My magazine will be competing against Q music
magazine the reason why It will be competing mainly against Q is
because my magazine has similarities to Qs, and in which I used for
inspiration. MAGAZINE MARKET PLACE
104. Firstly, I created a my front cover by using a template
which was called the international option. Then I used paint bucket
and had a grey background but then thought that was boring so I
used the gradient tool and made it fade out a bit to make it more
interesting. Next I inserted my logo for JKZ onto my front cover
and edited it with the drop down shadow by using blending options.
Then I added the text Fetty Wapp by using the text tool to add the
text in. Then I used the blending options and made the text bolder
and clearer. Next I added the picture of Will onto a separate
document and used the quick selection tool and deleted the
background of it so its just will, secondly I used the blending
options and edited around the edges of him to make them smoother.
STEP BY STEP TO MAKE MY FRONT COVER
105. I then selected the photo of Will and dragged it onto my
front cover template and resized it to the size I wanted. Next I
changed the colour of the Fetty Wapp to a light grey colour because
I couldn'tt see it with the bottom of the picture also being a dark
colour and wanted it to stand out more. I then added the puf f
promotion onto my front cover; I made a small red circle using the
shape tool and then used the paint bucket the make it red. Then I
wanted it to stand out more so I used the blending options and made
it have a little shadow on it. Then I added some text on it and
advertised a festival in it too. Af ter that, I made a barcode; by
doing this I had to use the public drive videos and I got a barcode
and inserted it onto my magazine, then I put the details of when my
magazine is released (monthly). Next I added some icons above it
like Facebook & Twitter to show where you can promote it more.
Also I put a Hash tag so people can Hash tag the magazine more and
get more people involved with knowing about it. STEP BY STEP TO
MAKE MY FRONT COVER
106. Lastly, I Added who is featured in my magazine. By doing
this I used the Text tool and made some lines to out underneath as
its the same in my magazine of inspiration. STEP BY STEP TO MAKE MY
FRONT COVER
107. Firstly, I opened my DPS template up and changed the
background to white using the paint bucket tool. Then I added my
JKZ logo by going to insert and added my JKZ logo as a picture.
Then I made two separate pictures and added two versions of will to
go at the top. I used the quick selection tool and deleted the
background and then used filters to make an effect on will and I
chose the cartoon one. Then I made them face each other and made it
into one photo. After that I added in my interview with Fetty wapp.
And made columns for the writing to go, also for it to look smart
and organized. Next I made page numbers to go at the bottom of the
page. I used the text tool and made little numbers and moved them
where I wanted then I also put my logo JKZ next to it as its the
same in my magazine of inspiration. I then added a heading using
the Text I found on Da font and downloaded it to my text tool and
used it. I had to made it big enough to fill half a page and stand
out a lot. STEP BY STEP TO MAKE MY DPS
108. MAGAZINE FLAT PLAN - JKZ Contents page Top 10 iTunes
playlist Tour information Editors note Article Advert Reviews eg,
albums Answers JKZ
109. MAGAZINE FLAT PLAN - JKZ Top 10 Music videos Article Page
numbers/contents Interview with Ed Sheeran My DPS Introducing new
bands & songs Tour information on Adele Images JKZ
110. MAGAZINE FLAT PLAN HA HA Free posterInterview with Ed
Sheeran Article Images Advert Reviews eg, albums Advert Article
Images
111. MAGAZINE FLAT PLAN HA HA back page Barcode/c ost Tour
information Tour information Advert Reviews eg, albums
112. My magazine flat plan is useful because it enables me to
see what my magazine would look like in full and what will be
included inside the magazine. I can also see where my double page
spread will go. MAGAZINE FLAT PLAN CONCLUSION
113. My magazine will cost 2.99 because all teenagers in the
age range will be able to afford it. I have made sure I have made
the price cheaper than Q magazine as I think this will give the
magazine a good chance of selling against a popular magazine like
Q. I had to consider Hartley's 7 subjectivities and how age,
gender, class, self image , nationality, family and ethnicity
should be considered when looking at spending power. SPENDING POWER
Source: http://magazines.bauermediaadvertising.com/magazines/detail
/Q
114. I chose Fetty Wapp because all the teenage girls/boys
listen to him and he is in the age category, target audience and
genre of my magazine. Fetty Wapp is the star producers appeal
(Richard Dyer) because hes always on Capital and Kiss FM which
teenagers listen to mostly everyday, so they know who he is. I also
chose Fetty because hes an easy person to interview and hes laid
back person to talk to, and also is down with all the trends so my
target audience would relate to him a lot. DRAFT INTERVIEW
115. Fetty takes time out from making his third album to speak
to us JKZ about life inside and outside of the music world. Hello
Fetty, glad Im finally getting to interview you, how are you and
what have you been doing this week? Hi Jess, I am great thanks,
hope all you lot are good at JKZ. This week has been so busy man
considering I am in the process of making my third album, which is
going to be seriously good, watch out, and listen out! Glad to hear
it, we are so excited to hear your new album. What is your album
going to be called? I cant actually tell you that right now, it is
a secret (laughs). But trust me it will be big as after the third
album I am going to take some time out of writing music and have
some chill time. You can tease us like that Fetty. So outside of
work considering you are going to be taking some time out. What
kind of music do you listen to? Do you listen to your own music?
(Sarcastic/laughing) Bit of classical actually. I joke, I joke. I
love my music and I do love listening to it but obviously I listen
to it everyday so it can get a bit repetitive. At the moment I am
such a Bieber fan. Did you watch him at the Brits? He was serious
class. Oh and Rihanna and Drake with their song Work, loved it!
That type of music is more up my street! Yeah we watched the Brits
here at JKZ and you are right Bieber, Drake and Rihanna was
excellent. So whats your life style out of work? What are your
hobbies? I do love a good party with my mates usually at the
weekend though as Im busy writing my music on the weekdays. I dont
really have any hobbies to be honest, my life is all about music
but I am always attending music festivals and gigs especially in
London. I went and saw Rocky N.T.I at a gig a couple of days ago
actually. DRAFT INTERVIEW TO FETTY WAPP
116. What are your favourite festivals to go to then Fetty? Oh
I do love a festival! I go to loads, mainly in the summer if Im not
playing in them. I went to We Are Fest last summer in July it was
proper good, definitely my fav fest. I am going to be playing at V
Fest this year, which I am also proper, excited about. We are so
excited to see you at V Fest here at JKZ. How old were you when you
knew you wanted to produce music? I was 15 when I knew I wanted to
be about music. My dad was into music and would always play it
around me. So that helped me get into music and know about it more
and know about the instruments. I started rapping at school with a
group of friends as a joke and then they all told me I was good and
should take it further. What advice would you give to your fans if
they wanted to become like you? Be yourself and keep producing and
never give up. The industry is really hard to get into so you have
to make your way up, because its all worth it when you put all the
hard work in and it gets easier. You have lots of fans so that is
some great advice. Who are your main fans out there? What age
group? I love my fans and I thank every single one of them, I would
not be anywhere without them so I am really greatful for all their
love and support and mainly for buying my albums. I would say my
main fans are the ages of 16 -25 year olds especially the younger
ones because of my rapping and the words I use in my songs can be
said as quite street. Has it been a rough road for you then? Yea it
has been a rough road. My parents spilt up when I was 15. I mostly
lived with my dad when it happened because my mum was in and out of
hospital because she had depression, because of that I focused more
on music as it made me feel better about the situation. Sorry to
hear that Fetty, although its good to see your life back on track!
Thank you for taking the time to speak to us about your life
outside the music industry hopefully youll come back and speak to
us soon. DRAFT INTERVIEW TO FETTY WAPP CONTINUED
117. MAGAZINE FINAL FRONT COVER My magazine will be called JKZ
because as the meaning of it is supposed to be jokes it could
illustrate the genre is entertaining and will be full of juicy
gossip about the music industry and the audience will not get bored
of the music and the information inside. The font style is Myriad
Pro with the font colour being white with a red background similar
to Q. The competition in the market will be with Q, NME, XXL and
Kerrang! because they are magazine of a similar genre. I am going
to change a couple colours on my magazine from my Q inspiration
magazine and I am going to repeat the interview on another page of
my magazine. My colour scheme is Red, Black and Grey Masthead Is he
same deign as Qs masthead. Cover lines- I put my cover lines in the
same place as Qs so both magazines are similar. Barcode - I placed
the barcode in the same place as Qs magazine, which I am keeping
the same. The main image the main image Is in the same place as the
one on Qs magazine.
118. MAGAZINE FINAL DPS On the double page spread the star
appeal (Richard Dyer) is Fetty Wapp. He is appealing because he
fits with the eclectic genre of my magazine. There is a whole
interview of him inside the life of the music industry and outside.
I have used the same colour such as red and black similar to the
front cover to keep up with the brand identity.
119. MAGAZINE FRONT COVER SECOND IDEA My magazine will be
called HA because it stands for High Audio as it relates to music
and the word Audio connotes straight away to the audience that the
magazine will provide you with music information. The word High
connotes the information will be top quality and up to date. I
chose the colour blue because today, blue is embraced as the color
of heaven and authority, therefore the connation's of blue connote
the magazine will be superior in the market, alongside other
competitors such as Q, NME & XXL.
120. MAGAZINE DPS SECOND IDEA On the double page spread the
star appeal (Richard Dyer) is Fetty Wapp. He is appealing because
he fits with the eclectic genre of my magazine. I have used the
same colour blue as on my front cover to keep up with the brand
identity.
121. In conclusion my magazine JKZ will feature Fetty Wapp on
the front cover and double page spread. I have made a few changes
compared to my plans as I feel the changes I have made make my
front cover and DPS look more professional now I have finished I
will be pitching my idea of JKZ and HA. CONCLUSION
122. ENVIRONMENT OF PRESENTATION This is the environment I have
presented my work to and the desks and computers is where everyone
was sitting to see my work being presented. Also the projector was
being used to project my work onto the screen so its big and clear
for everyone to see. The clicker was used to change slide easily
and with no fuss. Also it has a laser on the end of it so I pointed
out what was important in my presentation.
123. EVIDENCE OF PITCH Me presenting my pitch to everyone.
Based on verbal feedback from everyone I understood what I had to
improve on my pitch. Once I completed my pitch I was given a
witness statement from the head publisher which helped me also
improve on my pitch. A negative on the feedback that I got was that
I needed to add more detail to the slides I had done. By having
this as written feedback it means I can go back and check if I have
done everything correctly and not miss anything out.
124. http://www.pcworld.co.uk/gbuk/computing/laptops-703-
c.html - Where I brought the laptop
http://www.theconstructionindex.co.uk/company/Multifab-
Metals-Engineering-Ltd/22452 gclid=CI3I7Z_2zsoCFdS7GwodcggJyA -
Where I found the building I will be renting.
http://www.argos.co.uk/static/Browse/ID72/33008988/c_1/
1%7Ccategory_root%7CHome+and+garden%7C33005908/c_2
/2%7Ccat_33005908%7CSofas,+armchairs+and+chairs%7C3 3008988.htm -
Where I found the chairs. SOURCES FOR PRESENTATION
125. PowerPoint Prezi I Uploaded my PowerPoint to Prezi Work
document I had all my proposals on there. And my production plan
Internet I had to search survey monkey up on there and use
N.craftswordpress for some useful help/tips. Public drive I used
the public drive to check my whiteness statements and use it for
example help. Paper & pens I used paper and pens to draw my
hand drawn drafts out. MATERIALS USED
126. Employees Salary per year Graphic Designer 19,870 Editor
23,260 Production Editor 22,700 Editorial assistant 18,463 Reporter
21,134 Legal 20,000 - 30,000 Human resources 17,000 Publisher
50,000 TOTAL COST; 192,427
127. HP Stream 11-r001na Laptop 32GB (Violet Purple) 159.00 x
10 = 1,590 Office Space Rental in Guildford - GU1 - Serviced
Offices Guildford 275 per month x 12 x 365 = 1204,500 Chair 19.99 x
10 = 190 Desks 49.99 x 10 = 499.90 Total = 1,206,779
128. Pages Prices per page Full page x 13 1,155 = 15,015 Half
Page x 2 660 x 2 = 1,320 Total = 163,335 I've estimated that over
the year this is how much I will gain from advertising
129. Feedback of Pitch Witness Statement These are the feedback
comments I got given back when I finished my presentation. This
helps me know what I need to re-do and what things I have done well
in.
130. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE This graph shows
there are more female than males agreeing to fill this
questionnaire out. This connotes that female readers are more
likely to be concerned about the content of a magazine than male
readers would be and that also they are more likely to except the
content of the magazine to be tailored to their needs. This
demographic is something to consider when producing my own
magazine.
131. This question reveals that there are more old teenagers
who filled this out than older adults. This could mean that I am
better placed to target teenagers and young adults as I myself fit
in to that demographic. This would mean that my own interests are
more likely to mirror the interests of my potential target audience
as opposed to trying to research and include the interests of an
older adult target audience. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
132. This question shows that the indie genre seems to be
mostly popular so this would seem a good place to start when
deciding on the content of my magazine. However pop, rock and
R&B are also popular genres and perhaps more in the media eye
than indie music would be as this tends to be less reported on and
more of a niche market. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
133. On this question it shows how often people buy a magazine
and most of the people who answered it said never. This reveals the
level of marketing I would need to consider when launching a new
music magazine. This could mean offering a free sample copy or
download to entice the potential audience to buy my full priced and
fully formed magazine. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
134. I asked this question because then I will know how much
people would want to spend on the magazine. This will help me
decide on the price of my magazine bearing in mind what potential
customers have said they are prepared to pay. Over pricing it might
need to higher profits but could also switch buyers off from buying
the magazine in the first place. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
135. On this question on my questionnaire I'm analyzing why you
would buy a magazine. Most people said for the gossip and some
people said general information and pictures. This reveals that an
indie genre might not be the best option as generally it is pop and
rock stars who create gossip and hype. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
136. This question on my questionnaire is asking if youd buy a
magazine for the free gift. Most people said yes this could reveal
they are not buying the magazine for the information therefore
disposing of it to just enjoy the freebie. Giveaways are useful
marketing tools but not something a new to market magazine would be
able to sustain for any length of time due to the high cost no
profit factor. FEEDBACK OF PITCH - MAGAZINE QUESTIONAIRE
137. This question on my questionnaire is asking if you would
subscribe to a magazine? Most people said no this can convey that
most readers dont want to commit to paying for the magazine in
advance. This could mean I will need to offer further incentive in
order to persuade them to part with their money in advance in
receiving a copy each month. FEEDBACK OF PITCH - MAGAZINE
QUESTIONAIRE
138. This question is who are your favourite music artists? I
asked this question because I wanted to know who everyone's
favourites are so I can put them into my magazine and then it would
appeal to everyone. Obviously I will now need to consider popular
artists within the chosen genre of my magazine. This could lead to
needing to complete further primary res