D1 BTEC Extended National Diploma Assignment Brief2013

Course & Year Group Year 1 Extended Diploma

Unit/s or Module/s Title Unit 30: Advertising Production for Television

Project/Assignment Title TV Advert

Tutor/s Sue Venables

Start Date Week commencing 7th January 2013

End/Submission Date Week Commencing 11th February 2013

Assessment Feedback Date

Verified and passed by: (name/signature)

Date:

Unit Abstract

Advertising is all around us and is integral to everyday life. It is one of the largestsectors of the media industry, television advertising probably has the highest profile, some television advertisements being so effective and memorable that they become classics. Content and style can be simple or complex, using traditional narrative structures or less obvious surrealist imagery, and messages can be overt or understated.

This unit starts by considering how advertisements are structured, how they try towork and how persuasive messages can be constructed. Understanding these thingswill create a firm basis on which to plan the production of advertisements fortelevision as well as enabling learners to become more discerning consumers.

Project/Assignment Brief:

This unit will give you the opportunity to research and produce a 30 -60 second advertisement for a product of you’re choosing. You will also be taken through all the stages of pre production to enable you to produce a successful product.

On completion of this unit a learner should:

1 Know about the structures and techniques of television advertisements2 Be able to originate and develop an idea for a television advertisement3 Be able to produce a television advertisement.

4.Be able to reflect upon own television advertisement production work.

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Tasks

You must complete the following Task(s) and meet the requirements of the Learning Outcomes and Assessment Criteria indicated below.

Unit 30: LO1: Know about the structures and techniques of television advertisements

Task 1

Complete the advertising work book and upload all work from it on your blog. Remember to carefully label your blog posts.

Unit 30 LO2: Be able to originate and develop an idea for a television advertisement

Task 21. Produce at least 2 mind maps and any notes or sketches, which show how you

have generated ideas for your advertisement. (Label this on your blog 30.2.1)

2. Create a storyboard which visually shows how your idea will work. Make sure the storyboard has the following information on it: camera size, camera angle, sound effects, visual graphics, music tracks, shot numbers, written description, key snippets of script or Voice over. (Label this on your blog 30.2.2)

3. Carry out research into your chosen product and compile your research into a presentation. In your presentation you need to cover the following:

Explain what your product is and why you chose it. What are it’s ‘Unique Selling Points’?

Give an overview of the products history. Explain who the target audience is for this product and give your

reasoning. Give and overview of your products previous advertising campaigns and

approaches. Who are the products main competitors? Finish your presentation by pitching your idea for your new TV advert

and explaining how your idea is different from previous campaigns and how it will appeal to the products target audience.

Upload your presentation to www.slideshare.net and embed it on your blog label the post 30.2.3)

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Unit 30: LO3: Be able to produce a television advertisement

TASK 31. Produce an advertisement to a near professional standard, which is 30 – 60

seconds long and upload it to your blog. (Label the post 30.3.1)

Unit 30: LO4: Be able to produce a television advertisement

TASK 41.Write a critical evaluation of your advertisement. Consider your pre production

paperwork that you created eg your presentation and storyboard and answer the following questions:

How faithful was your finished advertisement to your original idea? How effective was your advert in communicating to the products chosen

target audience? What technical and aesthetic qualities are you most proud of within the

advertisement? Compare your advert to a professional TV advertisement, how does your

compare? (Label the post 30.4.1)

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Archive Research: Clearances

You have gone for a job interview to work for an advertising agency in their production department. Your potential new boss wants to check that you understand Archive Research. She wants you to show your knowledge by filling in the boxes below giving as much detail as you can.

Explain how you would clear copyright and gain permission to use the following:A photograph from a personal archive.

A contributor to appear in your production

To film in someone’s house which they legally own.

A clip from an ITV television show.

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Front page from the Sun Newspaper

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LO2: Comprehensive Equipment List

Using the chart below, think carefully about all the equipment you will be using for your production. Try and be as specific as you can, giving the make and model of the equipment you intend to use wherever possible.

Vision Equipment(e.g. still cameras, video cameras etc)

Make (e.g. Sony) Model (e.g. Z1)

Sound Equipment (e.g. Clip Microphone) Make Model

Lighting (e.g. Studio) Make Model

Support Equipment (e.g. tripod, boom) Make Model

Hardware (e.g., Computer, Printer etc) Make Model

Software (e.g. Final Cut Pro) Make Edition

Additional Equipment:

MATERIALS AND PROPS LIST

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Please fill in the lists below, giving a brief description of any materials used for your production.

Costumes (Give details- continue on another sheet if necessary)

Props (Give details -continue on another sheet if necessary)

Still Images (Description and details of copyright holder)

Archive Material (Description and details of copyright holder)

Audio ((Description and details of copyright holder)

Miscellaneous Materials

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CITY AND WESTMINSTER COLLEGE, PADDINGTON GREEN, LONDON,

VIDEO PRODUCTION RISK ASSESSMENT

PRODUCTION TITLE:

PRODUCTION DATES:

DATE(S) THIS RISK ASSESSMENT APPLIES TO:

LOCATION:

NAME AND ADDRESS:

PRODUCER:

TEL NO:

THIS FORM MUST BE COMPLETED AND SAFETY PRECAUTIONS IMPLEMENTED BEFORE ANY REHEARSAL/PRODUCTION IS UNDERTAKEN

TICK ALL OF THE HAZARDS IDENTIFIED:

Aircraft/flying Animals Manual Handling

Asbestos Audience/public Mines/excavations/caves/tunnels/quarries

Hydraulic hoists Access/egress Heat/cold

Diving operations Compressed gas/cyrogenics

Noise

Lasers/bright lights Confined spaces Physical exertion

Location lighting Hazardous substances/ chemicals/ drugs/bio

Radiation-ionising/ non-ionising

Scaffolds/rigging/towers Derelict buildings/ dangerous structures

Speed

Stunts Dangerous environment Vehicles

Visual effects/smoke/ snow effects

Electricity/gas Violence/public disorder

Weapons Fire/flammable material Water

Generators Glass Weather

Inexperienced/child/special needs person

Working pattern Night Shooting

Lifting appliances Machinery Working at heights

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Other (specify)

For each hazard identified, details must be recorded on the reverse side of this form.

Details of Activity Hazards Identified and Risks Arising

Action Required

Manual Handling: Details of significant equipment/gear to be carried/transported:

Precautions proposed, including details of any experts engaged:

Person/s responsible for safety:Tel no/s:Health and Safety Training. Details of workshops/courses undertaken by responsible for safety:

Producer:

Person Responsible for safety:With the above precautions in place I assess the risk to be (high, medium, low):

Signature.................................................................................Date...............................

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A COPY OF THIS RISK ASSESSMENT MUST BE ISSUED TO ALL PERSONS INVOLVED IN, OR AFFECTED BY THE PRODUCTION AND THEIR ATTENTION

DRAWN TO THE INFORMATION SUPPLIED.

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