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Unit 34, Marketing Videogames
App Icon Creation Top Tips
Use bright, complementary colors to draw in the audience you require. One example of this is the “Angry Birds” icon.
Use valid images, don’t use a picture of a girl if you have a car game and want serious players to come and use your app. Example: Gods Of Drifting.
Use things that will make it stand out, like have an odd shaped icon. Anything that is different is usually popular. One example is “Pool!”
The better the art, the more people will be tempted to downloading an app. If I see an app that has good art, I’ll probably download it. An example of this is “9 Clues: The Secret Of Serpent Creek
If possible use a family face. Or something someone can connect with. People will be much more likely to download a game if they already know the character. Examples: “Sonic The Hedgehog”, “Tapper Out” (which uses the Simpsons).
Here I will give 5 top tips to making an app icon, based on what I’ve seen from
Apple.
Typical Apps For My Target Audience
BBC iPlayer can stream all
CBBC and CBEEBIES
Programs, which kids will
Appreciate.
Angry Birds Space
Was a sequel to the
best selling game,
Angry Birds. This is
Pretty much the same
It just added powers.
Jetpack Joyride was game similar to Temple Run
And Flappy Bird, but way before then. A lot of kids
Bought it when it came out. Kids that like my game
would play this because it has a platformer vibe to
It.
The Cartoon Network app allows
you to stream all TV shows from CN
With ease
Draw Something is an older
App, so there is a chance this
Might not but on there. However
I still know people that play it. It
Allowed you to challenge you’re
Friends by them having to guess
What you’ve drawn
Plants VS Zombies is a very
Popular phone game, that got DLC,
A sequel and better version of it
Made for Xbox One, which was more
Of a 3PS. The basic idea to leave plants
In the way of zombies so they cant get
To your house.
Types of Players That Will Play My Game
Type of Player
Killers
Achievers
Socialisers
Explorers
50%
10%
10%
30%
Market Segmentation
Write Up On Segmentation
My game will be very specific for people, not core, just people that want to have fun. A very easy but fun explorative game. Children will like it because its easy, but not very repetitive because of the added power up bonus at the end of each level after defeating a boss. I’ve put it in the mainstream side because I feel with the right boost it could potentially be an addictive fun game. On the pie chart on the 4th slide, I side there would only be 10% of both killers and socializers on there. This is because there isn’t much to win at, a part from a small leaderboard, and some achievements. The achievers will like this game because there is a lot to be rewarded for, with things such as achievements and new power up items, which is why I put 30% on the chart. I thought 50% of people that play my game would be explorers, because here is exploring a player can do, catching special items that will alter gameplay, and defeating bosses to gain new abilities. Certain items make the game easier, but some will make the game almost impossible.
6 Design Prototypes
Feedback on initial ideas for app icon designs
Most people said they preferred the Pacman design
because it was comical, however they said that if I
could use that with the black and white one then it
would have a good effect and memorable look to it.
Designing a Black and White Version Of My Logo
Making My GreyscaleDesign.
Greyscale Design
My greyscale prototype of the icon went down really
well, because of using themes of other ideas. I’m
thinking of design it with 3 different styles, one
bright and vibrant, using the main primary colours,
red yellow and blue. Another using a warm effect
sticking to the red orange and yellow style, and one
that looks cold using blues greens and turquoises.
Merchandise Designs
Choices of merch
I went through many ideas of merchandise I could use.
However I chose the beanie and the t-shirt with a pocket
because that is what is popular these days, I see a lot of
people wearing that style of top and the beanie. I figured
a current style would be better. My choice of sticker
works because I used the same thing that I used for the
top. I chose all of these designs because the link back to
the app icon.