User Types & Player Types in Gamification

Andrzej Marczewski@daverage

Gamified.co.uk

Player Types

Meant for games

And people who look like this

By Timothy Saccenti and Mr Toledano

Not the real world

And people who look like this

Bartle's Types

Bartle's Types

Bartle's Types

Gamification User Types Hexad

Disruptor

Player

Phi

lant

hrop

ist

Free Spirit

Socialiser A

chie

ver

Change

Reward

Pur

pose

Mas

tery

Relatedness

Autonom

y

Gamification User Types Hexad

Disruptor

Player

Phi

lant

hrop

ist

Free Spirit

Socialiser A

chie

ver

Change

Reward

Pur

pose

Mas

tery

Relatedness

Autonom

y

Relatedness

Autonomy

Mastery

Purpose

RAMP FrameworkIntrinsic motivation framework

Gamification User Types Hexad

Disruptor

Player

Phi

lant

hrop

ist

Free Spirit

Socialiser A

chie

ver

Change

Reward

Pur

pose

Mas

tery

Relatedness

Autonom

y

PurposeSerious Fun

MeaningCare-taking

AccessCollect & Trade

Gifting /  SharingSharing Knowledge

Philanthropist

Supporting User Types

AutonomyEasy Fun

ExplorationBranching Choices

Easter EggsUnlockable Content

Creativity ToolsCustomisation

Free Spirit

Supporting User Types

MasteryHard Fun

ChallengesCertificates

Learning / New SkillsQuests

Levels / ProgressionBoss Battles

Achiever

Supporting User Types

RelatednessPeople Fun

Guilds / TeamsSocial NetworkSocial Status

Social DiscoverySocial pressure

Competition

Supporting User Types

Socialiser

RewardPoints / XP

Physical Rewards / PrizesLeaderboards

Badges / AchievementsVirtual Economy

Lottery / Game of Chance

Player

Supporting User Types

ChangeInnovation Platform

Voting / VoiceDevelopment Tools

AnonymityLight Touch

Anarchy

Disruptor

Supporting User Types

Spread of Types

41% 20% 15%

Spread of Types

9% 8% 7%

Spread of TypesBased on survey of over 1300 people

Achiever40%

Socialiser20%

Free Spirit15%

Philanthropist9%

Disrup-tor8%

Player7%

Everyone is different!

Plan for that if you want to succeed