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Workshop presented at Ontario Health Promotion Summer School.
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Using New Media and Communications Technologies
with Newcomers to Canada
Click here
Christopher Wulff, Social Planning Toronto
Marco Campana, Ontario Council of Agencies Serving Immigrants (OCASI)
A Quick Overview
IntroductionProfileStrategiesToolsResources
Introduction
It’s about:• Learning to work/listen online• Having a strategy• Choosing the right tools for you• Managing your workflow• Avoiding “Garbage Overload”• Becoming a proficient information
manager – find the right information for the right people at the right time
• Learning to share and collaborate – becoming an aggregator
5 Pillars of the Modern Internet
• Ease of Use
• Trusted Networks
• Everyone Can Publish
• Act/Pass(ive)
• Media Rich
Web 2.0
Who’s Online and What do They Want From Me?
Newcomers to Canada – 78%Youth and Young Adults - 96% (but 51 per cent of
Canadians aged 60 and older are online users)
Service Expectations Immediacy Peer Networks Consistency Accuracy Expertise
Newcomers Online – A Profile
Newcomers Want Online Services!
Some examples:
Some examples of newcomer websites Settlement.Org Loonlounge.com Canadiandesi.com A Canada Immigrant's Blog Skills for Change - online video Skills for Change - online courses OCASI - customized mapping OCASI - online courses
But, what do we give them? What’s the right service?
Newcomers Want Online Services!
What if increased use of online tools could save us time, free us up to do more interesting work, get us the information we needed to do our jobs more efficiently, effectively?
WE Want Online Services!
Core - listen, fail informatively, and evolveDaily Routine – process, discipline -
challengingSharing – collaborating, informing,
developing expertiseResponding – are you listening
strategically?
Strategies
Why are you listening? What are your mission goals?
Come up with at least Five Ways You Plan to Use the Information (link to day-to-day action)
What’s Your Internal Process? How will you organize your listening?
http://beth.typepad.com/beths_blog/2009/02/getting-your-nonprofit-organization-ready-to-listen-.html
StrategiesGetting your organization ready to listen
Learn as You Go
Tools
Tools
Tools
Tools
Tools
Let’s review a few:
Email (Yes! Email)/e-Newsletters/Watchthatpage/RSS to email
Google AlertsRSS and TwitterSocial Networks/Online Communities (Facebook, LinkedIn,
Ning, etc.)Social Bookmarking - Delicious, DiigoMobile?Google CSE
Ease of Use Essential
Tools - Email as Web 2.0? Email
Tools- eNewsletters/email lists
Tools – RSS to Email
Tools - Watchthatpage
Tools – Google Alerts
Tools – Google Alerts
Tools – Google Alerts
Tools - RSS
Actively Passive
Tools - RSS
Tools - RSS
Tools - RSS
Tools - RSS
Tools - Twitter
Tools - Twitter
Tools - Twitter
Tools - Trusted NetworksSocial Networks
Tools - Trusted Networks
Roll Your Own Social Network
Social Networks
Tools - Trusted NetworksSocial Bookmarks
CRAP Test
CurrencyReliabilityAuthority Purpose/Point of View
Tools – Mobile?
Custom Search Engines
Pulling it all together?
Media Rich
Click Here - Using New Media Technologies
How Much Time?
Resources
How I learned to stop worrying and love the early adopters!
Resources
http://socialmedia-listening.wikispaces.com/
http://www.wearemedia.org
http://wiki.healthnexussante.ca
Setting the Stage/Strategy
Blogs to Follow
Daily Routines
Practical Tool Examples and Explanations
Learn
Play!
Images
http://www.flickr.com/photos/tyla/2613836330/ http://www.flickr.com/photos/matthamm/
2945559128 http://www.flickr.com/photos/dailypic/1459055735/ http://www.flickr.com/photos/cambodia4kidsorg/
3226367547/sizes/o/ Webinar:Twitter for Nonprofits - Jeff Patrick,
Common Knowledge http://www.flickr.com/photos/i-1326/2968175502/ http://www.flickr.com/photos/debschultz/
1925555485/sizes/o/ http://www.flickr.com/photos/stabilo-boss/
93136022/in/pool-web2dot0diagrams http://www.flickr.com/photos/ycc2106/134414023/ http://www.flickr.com/photos/abiesudiono/
3640386883/ http://www.flickr.com/photos/nielsvk/258851215/ http://www.flickr.com/photos/adunne/286285676
http://www.flickr.com/photos/luc/1824234195/ http://www.flickr.com/photos/w5nyv/455756468/ http://www.flickr.com/photos/dan_h/667441709/ http://www.flickr.com/photos/sparktography/
2485147794/ http://www.flickr.com/photos/skemsley/3554049015 http://www.flickr.com/photos/archiemcphee/
3401974951/ http://www.flickr.com/photos/timheuer/143007903/ http://www.flickr.com/photos/bre/448847262/ http://www.flickr.com/photos/zachinglis/41443867/ http://www.flickr.com/photos/cambodia4kidsorg/
2906235414/ http://farm4.static.flickr.com/
3027/2905389559_d3ec3e6530.jpg http://www.flickr.com/photos/erio/51737097/