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How to use Social and Digital Media in the Classroom
@lornajwalker @chri5rowell
Why use technology in assessment?
Nearly a quarter of all the jobs Regent’s advertised to its students last year required digital marketing, social media or
analytics skills
89% of employers agree analytics is very important to their organisation (Graduate Jobs Bureau)
Digital sector will need 300,000+ new recruits by 2020 but employers are struggling to find people to fill this gap (e-
skills UK)
One third of employers cite lack of skills to analyse and interpret data as the top business challenge facing their
organisations (IBM)
“We’d better prepare ourselves for the day when we engage just as much with CTOs as we do with CMOs”Sir Martin Sorrell, WPP
Marketing is changing
George SchmidtRegent’s University alumnus Digital marketing and eCRM managerL’Occitane en Provence
“Employers are looking for people who understand both the technical and business side of things, to bridge the gap between marketers who often lack a realistic view on digital, and technologists who may not have exposure to the realities of strategic marketing.
This course is a much needed step forward in higher education to address the lack of digitally savvy marketing graduates.”
ADVANTAGES Interesting and engaging assignments
Authentic
Develops employability skills
Students have some kind of digital presence
Work belongs to the students
Helps tutor develop skills as well as the students
Easy to link to practitioner and academic research – builds links with practitioners
WHAT DO THE STUDENTS THINK? “I feel I evolved during this module”
“I think the WordPress assignment is very useful since I can learn directly from making the site”
“The WordPress assignment was the best way to teach us how to build a website”
“I never realised the importance of having a Twitter and LinkedIn presence until I started this MSc”
“I felt as if this course prepared me in a very practical way, which is very good in today’s job market. I now know how to make a video.”
PRIVACY & LEGAL ISSUES Social media is outward-facing
New types of social network
Duty of care
Who is liable if students do run into problems?
Lecturer may need login details
Issues of IP and copyright
TECHNICAL SUPPORT ISSUES Don’t assume that students are ‘skilled’ users of social media
Where is the line between feedback, technical support and free consultancy?
Could you complete the assignment yourself?
Do you have the requisite skills to be able to run the assignment yourself?
If you cannot provide technical help then who will?
Onus is on the tutor to make sure their skills are up to the job
Where does your responsibility for the assignment end?
LOGISTICAL ISSUES
Students may have to pay to access some of these services
Alternative assignment?
Reliable internet access
ACADEMIC ISSUES
Marking criteria How can you assess students’ academic understanding alongside their practical skills? PlagiarismMake the requirements of the assignment clear in advanceExternal examiners