Using Social Media to Improve Yield

Using Social Media to Improve Yield

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HELLO…

#savetheday2012 www.twgplus.com/blog

C#savetheday2012 www.twgplus.com/blog

TALMADGEBOYD


@[email protected]/blog

mailto:[email protected]

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THIS WHAT WE’REGOING TO DO…


CC#savetheday2012 www.twgplus.com/blog

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+ WHERE TO START+ FB PAGES+ DIGITAL ACCEPTANCE LETTER+ LAYERING CHANNELS+ ENCOURAGING SHARING+ CONNECTING IRL+ MONITORING+ HASHTAGS

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HELLOSTART EARLY


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HELLO


VISIT ACCEPT ENROLL

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HELLO

CREATE VISIT DAYFACEBOOK PAGESSO STUDENTS CONNECTEARLY ON.


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.PARTICIPATE IN THE ACCEPTANCE EXPERIENCE


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HELP STUDENTS CLOSE THE LOOPWHEN THEY ENROLL

Joe Shlabotnik


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rejon

EDUCATE THEPARENTS ONTHE TOOLS


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HELLOFACEBOOKPAGES


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TIMELINE ALLOWS AMORE VISUAL AND PERSONAL EXPERIENCE.USE CALLS TO ACTION.


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HELLO

DIGITAL ACCEPTANCELETTER(EXPERIENCE)


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IT LIVES ACROSSALL YOUR CHANNELS


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ACCEPTANCE DOESNOT OCCURIN A VACCUUM.


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HELLO


DIRECT EMAIL SHARE MEET

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HELLOLAYER YOUR CHANNELS


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HELLO


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HELLO


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PRINT SHOULD BE INTERESTING AND SHAREABLE

http://hackthetubes.mitadmissions.org/


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EMAIL SHOULD BE SHORT,EASY, INFORMATIVE ANDGET THEM ON YOUR“CLASS OF” PAGE


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10% TO 25% OF YOURRESPONSE WILL BE MOBILE.

DON’T IGNORE THETHIRD SCREEN.


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THE NEW MICROSITEIS THE SOCIAL HUB.


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CONNECT ACCEPTEDSTUDENTSWITH EVENTS.

THIS IS IRL.

MITD Gallery


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CONSIDER A SOCIAL CUSTOMERSERVICE PAGE OR HASHTAG.


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USE POST ENROLLSURVEYS TO FIND OUT WHAT WORKED...

AND GET QUOTES.


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HELLOENCOURAGESHARING


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DON’T BEBORING.


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USE LINKS TO POST IMMEDIATELY ONTWITTER.

<a href=http://twitter.com/home?status=I got in title=”Let everyone know!”>Let everyone know</a>


http://twitter.com/home?status=Currently%20reading

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PROVIDE A PLACE FOR ALL INCOMING CONTENT


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REDUCE JOINING FRICTION WHEREVER YOU CAN.


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SEED!


Yogendra174

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HELLOCONNECT IRL


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HELLOCONNECT WITH A CAUSE


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SHARE ACROSSORGANIZATIONS


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LISTEN TOTHE STUDENTS

Tulane Public Relations


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HELLO

MONITOR,MONITOR,MONITOR


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MONITOR MENTIONS OF YOUR SCHOOL.MONITOR HASHTAGS YOU CREATE.


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MORE IMPORTANTLY,RESPOND!


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HELLO#HASHTAGS


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CREATE YOUR OWN ACCEPTANCE MEMEWITH #HASHTAGS.

celesteh


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HELLOTHANK YOU.


Education

Using Social Media to Improve Yield