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UX for the Win
Karine Larose @karinenrose&
Andrew Preater @preaterpresent
13 June 2015 at #citymash
Agenda
• UX at Imperial: 10:30- 10:40
• Grounded theory and coding: 10:40 – 10:50
• Coding and group ideation: 10:50 – 11:30
• Group presentations, questions and
reflections: 11:30–12:00
Primo UX at Imperial
• Why UX?
• Grounded theory approach
• The UX team
Primo UX at Imperial
• Sherif Khedry - MA Library and Information Studies - UCL Qatar
• George Bray (@NexGenGB) - MA Library and Information Studies - UCL
[This slide contained a screenshot from our recording software showing the user (recorded on webcam) and the Primo search session]
Open codingauthority provides filtering techniqueage of journal is part of authoritycontext sensitivity of search: importance of age of material “depends on what you are doing
with it”human skill in judgement: “it is about your own judgement and experience”importance of recommendations from peers and seniorsaccumulation of small things peers say is importantlibrary is not a starting point for general infoproblem with our methodology: interviewee does not seem to want use Primo for thisgoogle is a starting pointguessing textbook names, there is often a textbook called the name of the discipline.use of location facetcampus as a factor “I want to stay in the Central Library”title: looks at titles first to judgeskimming through titles to see what is thereassessing if something is beginner-leveluncertainly: knowing i am not an expert
Results I: main themes
• Searching should be as fast as possible
Results: main themes
• Searching should be as fast as possible
• Searching should be painless
Results: main themes
• Searching should be as fast as possible
• Searching should be painless
• Information is prioritised in selecting results
What next?
• Primo design and development for a summer relaunch
• More quantitative work on user preferences
Design highlights
• Improve search and browse speed; simplify presentation
• Make Primo typography beautiful
Examples of Future Improvements
For example…
Search autocomplete example from Boston University Libraries using Ex Libris Primo.
Doing open & focused coding
Blog post: x.preater.com/uxftw
Remain calm. You are going to do grounded theory qual data analysis and it will make sense. You’ve got this.Blog post: x.preater.com/uxftw
Open coding
A first pass at digging into the data and analysing what is there
Kathy Charmaz wants us to ask:
• “What is this data a study of?• What do the data suggest?
Pronounce? Leave unsaid?• From whose point of view?• What theoretical category does
this specific [data] indicate?”Questions to inform initial / open coding quoted from Charmaz (2014) p.116.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
• “Sweep through” the recordings
How to get started
• “Sweep through” the recordings• Write short analytical observations
about the data as you experience it
How to get started
• “Sweep through” the recordings• Write short analytical observations
about the data as you experience it• Charmaz: codes “result from what
strikes you in the data” (2012) and should be, “short, simple, active, and analytic” (2014 p.120)
How to get started
Charmaz, K. (2012) ‘The power and potential of grounded theory’, Medical Sociology Online, 6(3), pp. 2-15.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
“So what can it look like?”authority provides filtering techniqueage of journal is part of authoritycontext sensitivity of search: importance of age of material “depends on what you are doing
with it”human skill in judgement: “it is about your own judgement and experience”importance of recommendations from peers and seniorsaccumulation of small things peers say is importantlibrary is not a starting point for general infoproblem with our methodology: interviewee does not seem to want use Primo for thisgoogle is a starting pointguessing textbook names, there is often a textbook called the name of the discipline.use of location facetcampus as a factor “I want to stay in the Central Library”title: looks at titles first to judgeskimming through titles to see what is thereassessing if something is beginner-leveluncertainly: knowing i am not an expert
Charmaz’s ‘code for coding’
• “Remain open• Stay close to the data• Keep your codes simple and precise• Construct short codes• Preserve actions• Compare data with data• Move quickly through the data”
‘Code for coding’ quoted from Charmaz (2014) p.120.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
Focused coding
A “second round” of assessing codes looking at connections & relationships between codes
Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
Focused coding
• A “second round” of assessing codes looking at connections & relationships between codes
• Comparing codes with the data… and with each other
Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
Ask yourself & your group:
• Which work better overall as categories?
Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
Ask yourself & your group:
• Which work better overall as categories?• Which give a better direction in developing an
overall theory from the data?
Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage
Ask yourself & your group:
• Which work better overall as categories?• Which give a better direction in developing an
overall theory from the data?• How might you create a theoretical
framework about discovery user experience to help inform changes to the system? Which codes fit the data “snugly” & help you to do this?
Focused coding approach based on chapter 6 of Charmaz (2014) pp.138-161.Charmaz, K. (2014) Constructing grounded theory. 2nd edn. London: Sage