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The Iraqi Young Leaders Exchange Program (IYLEP), funded by the U.S. Embassy in Baghdad and implemented by the Academy for Educational Development (AED), enables about 50 highly motivated students from Iraq to attend an intensive academic summer program at a U.S. host university. VCU was chosen by the U.S. State Department as one of the two host universities this summer. Twenty-three IYLEP participants are spending the month of July at VCU studying social media. This is a presentation I gave to the student as they prepared to help local non-profits increase their social media presence as part of a class project. For more info on IYLEP visit their website: http://www.vcusocialmedia.com/about/
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SOCIAL MEDIA & BRANDING FOR NON-PROFITS
Jonah Holland
President, Mox-eMedia LLCPR & Marketing Coordinator, Lewis Ginter Botanical Garden
JonahHolland (at) gmail [dot] com
July 8, 2010 Virginia Commonwealth University
Iraqi Young LeadersIYLEP
WHAT IS SOCIAL MEDIA? FROM WIKIPEDIA.ORG
• Relationships• Collaboration• Added Value
Also….• Build community• Be authentic• Transparent
Objectives:
Improve visibility & awareness Improve website traffic Improve image, trust/credibility Encourage sharing to enhance
relationships:(photos, links, stories, reviews on YELP,
Trip Advisor if applicable) Quality engagement, not quantity Consistency is important
Create Social Media Guidelines
Address specifics--like negative comments on your Facebook page, and who can write your Facebook wall
Embrace Criticism Identify your SM team (be inclusive) & discuss
the policy with them (engage as much of the institution as you can, use team member’s strengths)
Address the blending of personal/business relationships
Remind your team that posts are permanent & local posts can have global impact
People are Talking About You! What are they saying? How do you Listen?
Connect with
us online: Integrate
VENUES FOR SOCIAL MEDIA
• Blog (Wordpress is preferred)• Twitter• Facebook• LinkedIn• Widget (for Facebook, iphone etc)• Wikis• Forums (regional & topical)• Public web pages (like RIO or R.com)• Social bookmarking, like Digg, Delicious
The Blog
The Backbone
•Tell story
•Integrate
•Engage
•Personalize: use your own voice; byline; passion is you.
Blogs are alive but they must be fed and cared for…
Use “smart” comments to draw readers & to be viewed as an expert, in the know
#HashTags! (#regional #topical)
Applications like Hootsuite.com, Co-tweet, TweetDeck
Again: Engage, add value, be authentic, organic
Follow back if someone follows you
Reinforce relationships by meeting in person
#RVA #RVAart #ART #VA #FXBG #
What makes Twitter work?
http://ifiwereamuseum.wordpress.com/
http://twitter.com/barhamsalih
@barhamsalih
60 Following
3,292 Followers
175 Listed
Location Irbil
•Bio Prime Minister of Kurdistan Region- Iraq
“The right tweet can be explosive…”Great Tweets get RT (retweeted)Via @HandsOnGR…..Help promote HandsOn
Day like you're a rapper at the Grammy's and your album is dropping next week! Here's how: http://bit.ly/3DfZzz
Conversation:Series of Tweets from @tiffaniechan
baby's on a grandparent date at lewis ginter botanical gardens right now!@lewisginter It's their favorite place to take her. She just learned how to say "flower."@lewisginter BTW, became their fav place after we bought a membership as a mom's day gift a few years ago!
Hootsuite.com (or Co-Tweet, or TweetDeck)
FACEBOOK VS.TWITTER
Use Social Media to Connect with & Thank Sponsors & Donors
Connect with them on Twitter and thank them
Encourage them to post on your Facebook wall
Link to them/RT them/follow them #FF Sponsors Blog about them (if you are passionate
about the relationship)
Measure results to Justify the time you spend
How do I gauge my success? Number of followers, interactions Wordpress Stats, Google Anaylitics, General
increase in web traffic Facebook Insights Hootsuite stats or
You should be using Google Alerts or another application to monitor your brand
Then Refine your work based on your feedback.
What’s next? More Video
Video via YouTube– esp. Flip Camera Movies $75 when purchased via http://www.flipvideospotlight.com/SpotlightHome.aspx
Tell a story, make it fun 30 seconds to 1 minute are ideal, 2 min
max Share across all social networks Favorite videos about your institution on
YouTube
Other Richmond Resources
Richmond.com –Social for posting photos, blogs
Richmondinsideout.com for posting tips/video
Richmondwiki.com RichmondMommies.com RVAblogs.com
Links: for texting to Twitter & advanced Twitter search
http://search.twitter.com/advanced
http://help.twitter.com/entries/14589-how-to-add-your-phone-via-sms
http://help.twitter.com/entries/14014-twitter-phone-faqs
Social Media Revolution
http://www.youtube.com/watch?v=lFZ0z5Fm-Ng&feature=related
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