VHX at DOCNYC

DOC NYC 2014 - VHX - Adam Klaff 1

Internet video distribution for everyoneSell premium video from any website

DOC NYC 2014 - VHX - Adam Klaff

• Best-in-class streaming HD video player

• Adapts to the viewers connection speed, so playback is never interrupted

• Watch via computer, tablet, or mobile device

• Stream to your TV using AppleTV & Chromecast

• Use the VHX iOS app to watch on the go.

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What Customers GetA world-class watching experience across multiple devices

The best way to watch video


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What Customers GetA seamless purchasing experience

• Works globally

• Frictionless purchasing: No account creation necessary

• Flexible payment methods: Buy with a credit card or Paypal account

• The simplest and most attractive check-out experience

• Customers can be watching their video within seconds

The easiest way to buy video


What Publishers GetFull control over your direct distribution strategy

Robust traffic & sales stats, complete customer data • Daily traffic analytics and referrers

• Robust customer behavior data

• Real-time customer information including customer email addresses

• Support for complete Google Analytics integration


✓ Flexible pricing and packaging, including the ability to sell bonus content

✓ Theme editor for free website building and hosting

✓ Pre-Orders

✓ Subtitle support

✓ Secure digital screeners

✓ Crowdfunding digital reward fulfillment

✓ Coupons and discount codes

✓ Worldwide availability and optional geo-blocking

✓ Split payment between partners or affiliates

✓ Social media integration including Twitter cards, YouTube annotations

✓ Constant, high-quality customer support

Full control over your direct distribution strategy

What Publishers Get

Every single feature you need



Competitive revenue share• Signing up and using VHX is 100% free

• From sales revenue, VHX takes 10% plus a $0.50 fee per transaction

• It’s easy to split payment between multiple partners or affiliates• Hassle-free payment, transparent monthly statements

What Publishers Get


Getting started is free and easy

Upload anythingSell any videos you have the rights to: Features, series, shorts, educational videos, bonus material. Uploading is easy with Dropbox, Aspera, or our native uploader. We offer top-notch publisher support the whole way.

z Create a beautiful website storefront for free with our theme engine and customizable themes, or, if you already have a website you love, embed our customizable checkout form for seamless integration.

Start selling in minutesNo set-up fees, no subscription or membership costs, no contract, exclusivities. Just terms of service, uploading and pricing your assets, and sharing them with the world. Internet video distribution ready set go.

Embed VHX in any website

Package & price however you wantBundle one or more videos into packages, and name your price. Include bonus material in other formats, such as PDFs, mp3s, or images. Sell digital along with physical merch by adding Shopify.

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What Publishers Get


• Complete flexibility • Complete access to your data • The ability to be ubiquitous

Why should you?

Why do you need direct Internet distribution?

Direct Internet Distribution with VHX


Why should you?

Direct Internet Distribution with VHX


Stripped is selling approximately 30 digital packages on their VHX-powered website, from individual interviews at $2.99 each to a Deluxe Edition with over 16 hours of content for $49 dollars. Without direct distribution, they had no option for monetizing bonus content.

Documentary Feature: Stripped

Package CreativelyFeature Documentary: STRIPPED (April, 2014)

VHX Publishers Deck 11

Unlocking the power of Bonus Content

Stripped used: • The flexibility to package and price content however they wanted • The data and tools to reach customers directly



The $49.99 package was the top-grossing, even though it had fewer sales

48%

23% of Sales made up

of Revenue



Documentary Feature: Girl Rising

Girl Rising partnered with Gathr to organize a crowd-sourced national theatrical tour in conjunction with their release. By the time they were ready to sell from their website, they had accumulated a list of thousands of supporters who had participated in Gathr screenings. !With VHX, they were able to create a coupon campaign to incentivize word-of-mouth promotion of the film. To determine the most effective strategy for their audience, they first created five different types of coupons and corresponding messaging to test with a segment of their mailing list.

Feature Documentary: GIRL RISING (March, 2013)

Market with Agility


A unique coupon code that can be used up to five times for a three-day period.

14

0

6

12

18

24

13.2%

20.8%

16.9% 16.4%

23.3%

Click-through rates per campaign

3 4 521

0% No couponNo coupon, but a request to forward the email with a link to the website and a call to purchase.

3.8% Shareable couponsA general coupon code & request that the recipient share it. No reference to limited use or expiration date.

0% Use-limited couponsA unique coupon code that can be used five times for a 50% discount, with no set expiration or time limit.

30.4% Time-limited couponsA unique coupon code that can be used unlimited times for three days, then expires.

36.7% Time- and Use-limited

Conversions per campaign

Feature Documentary: GIRL RISING (March, 2013)

Market with Agility


30%30% of STRIPPED’s gross income has been from direct web sales via their VHX-powered website

The remaining 70% were from other digital outlets including iTunes where it debuted as #1 in the Documentary section 70%

Be UbiquitousDirect Internet distribution is a strategic component in a well-rounded digital strategy

29%

71%

Percentage of first month’s revenue via other outlets, including a nationwide theatrical tour, Steam, and iTunes where it was ranked #1 Doc and #14 overall

first month’s sales

Percentage of first month’s revenue via VHX-powered website

50%first month’s sales

Percentage of first month’s revenue via VHX-powered website

Percentage of first month’s revenue via other outlets, including theatrical and iTunes where it is in the top 5 documentaries of all time 50%

STRIPPED

SOUND CITYINDIE GAME: THE MOVIE


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Education

VHX at DOCNYC