VICE PRESIDENT PUBLIC RELATIONS

Achieving Success as

By: TM Harish Bilgi, ACB CLAsst Division Governor (Mkt)

Div D

Serving as VP–PR

A great opportunity, as you are responsible for

Promoting your club to the community / corporate.

Keeping the club members informed

What’s in it for me?

You tend to acquire skills in..

Media relations Advertising Promotions Campaign development

Outside of the Club Meeting1. Attend district-sponsored club-officer training.2. Protect and publicize the TI brand.3. Promote the club to local media.4. Maintain a club Web site.5. Join a Toastmasters-moderated social networking Web site.6. Produce and distribute a club newsletter, preferably via e-mail.7. Promote membership programs.5. Attend club executive committee meetings.6. Attend other Toastmasters events.7. Arrange for a replacement if unable to attend a club meeting.8. Prepare your successor for office.

VP PR – Club standards

At the Club Meeting

1. Announce upcoming events and programs.2. Gather information for the newsletter or Web site by asking for story contributions or covering club news yourself.3. Greet members and guests.

VP PR – Club standards

1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations

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Target your audience

Develop a media list

Send promotional material to media members

Promote the Club to Local Media

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Publicity Materials

Maintain a press kit

Send news releases

Send invitations to employees

Give interviews

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Document and promote current events

Inform with educational material Provide visitors with “take-home”

value

Three Reasons for a Club Newsletter/Web Site

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Content

Readability

Visual impact

Important Newsletter and Web-Site Features

1/15/2010Division D – Officers' Training1311A.4 - Achieving Success as Vice President Public Relations

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FreeToastHost.org

A free Web-hosting service for clubs!

Use it to create and maintain a

professional-looking Web site. No Web-site design experience necessary.

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Keep in Touch With Toastmasters Events

Be aware of area and district events

Attend whenever possible

Promote the benefits of membership

1/15/2010Division D – Officers' Training

Case Study 1

You have announced ‘International speech contest’ in your club. The d-day is fast approaching, and you have no participants. How will you ensure that the contest is not postponed & you also receive at least 12 contestants for the event.

Time: (5 mins)

1/15/2010Division D – Officers' Training

Case Study 2 You have sent a flier to

your community’s/ corporate intranet about an event with dinner, but till date you have received no r.s.v.p.

As a VP PR what will you do to increase the effectiveness of your flier.

Time: (5 mins)

1/15/2010Division D – Officers' Training

OUR NEWSLETTER

1/15/2010Division D – Officers' Training

OUR INVITES

1/15/2010Division D – Officers' Training

OUR REPORT CARD