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Here are the slides for a presentation I gave for the ARLIS/NA-MW Virtual Conference on Nov 15, 2013.
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A presentation for ARLIS/NA-MW by Robin Potter
Media and Cultural Studies LibrarianBrooklyn College, City University of New York
rpotter @ brooklyn.cuny.edu
Visual Literacy and the
Art/Media Librarian
About Me
Photo © 2012 by Claudio Nolasco
Scorsese says…
Photo by lexmonkey via Flickr / CC BY
Visual Literacy
Bosch, Hieronymus: exterior panels,Garden of Earthly Delightsc. 1504
“Visual Literacy refers to a group of vision-competencies a human being can develop by seeing and at the same time having and integrating other sensory experiences. […] They enable a visually literate person to discriminate and interpret the visible actions, objects, symbols, natural or man-made, that he encounters in his environment.
Through the creative use of these competencies, he is able to communicate with others.
Through the appreciative use of these competencies, he is able to comprehend and enjoy the masterworks of visual communication.”
John Debes, 1969
Deutch, David. Rotunda (detail). 2002. Brooklyn College Library Art Collection.
“..what is seen with the eye and what is ‘seen’ in the mind. A visually literate person should be able to read and write visual language. This includes the ability to successfully decode and interpret visual messages and to encode and compose meaningful visual communications”
Bamford (2003).
Frau Venus und der Verliebte. Meister Casper. ca 1485.
“…Visual literacy is a set of abilities that enables an individual to effectively find, interpret, evaluate, use, and create images and visual media.
Visual literacy skills equip a learner to understand and analyze the contextual, cultural, ethical, aesthetic, intellectual, and technical components involved in the production and use of visual materials. A visually literate individual is both a critical consumer of visual media and a competent contributor to a body of shared knowledge and culture.
ACRL standards, 2011
In good company
Scholar's Books and Objects, Korea, 19th century
ACRL Visual Literacy Competency Standards for Higher Education
The visually literate student…
1. …determines the nature and extent of the visual materials needed
2. …finds and accesses needed images and visual media effectively and efficiently
3. …interprets and analyzes the meanings of images and visual media
4. …evaluates images and their sources5. …uses images and visual media effectively6. …designs and creates meaningful images and visual media.7. …understands many of the ethical, legal, social, and economic
issues surrounding the creation and use of images and visual media, and accesses and uses visual materials ethically.
http://www.ala.org/acrl/standards/visualliteracy
Visual Literacy Array based on ACRL’s Visual Literacy Standards by D. Hattwig, K. Bussert, and A. Medaille
Tangible skills needed:
Types of images/media› graphs to hd video and back)
General art image resources› Artstor, Cinema Image Gallery, Internet Archive, wiki commons, flickr› Searching- brainstorming for keywords, synonyms
Discipline-specific resources› biology, anthropology, chemistry, education, etc.!?)
Other resources for images› Books, magazines, archives, museums, their own photographs, drawings, videos
Copyright, image licensing, fair use Moving images vs. still images
› Difference: duration, motion, soundtrack› Similarity: metaphor, symbol, color, editing, line, shape, contrast, cropping, pov
Digital images› resolution, image size, dpi
Editing/Design software› Photoshop, Lightroom, Final Cut, Illustrator
Advertising tactics Meaning/Cultural context
› Does the same image mean the same to you as it does to me? Why not?› Symbolism, context
4 faced Ngontang Helmet mask, Fang, GabonPhoto by Ann Porteus via Flickr
ResourcesInstruction
Instruction
Embedded in a course? One shot library workshops Library Workshop series, each with a
theme For-credit course in the library!
Our role in designing resources
How do our libraries embrace twitter, tumblr, vine, youtube, pinterest, etc., etc., etc.?
How well do we know copyright and fair use?
How can modelling visual literacy competencies benefit other areas?
Images from the Brooklyn College Library Art Collection
Kentridge, William. Typewriter. 2003.
Booker, Chakaia. Echoing Factors. 2004
Polishchuk, Slava. Wall. 2002
Use archival materials, unique collections whenever possible
Images courtesy of Brooklyn College Archives and Special Collections, Brooklyn College Library.
Flammarion Engraving, author unknown
Image Credits
Booker, Chakaia. (2004) Echoing Factors. Sculpture. The Brooklyn College Library Art Collection. Retrieved from http://library.brooklyn.cuny.edu/library/art/
Bosch, Hieronymus (1504). Creation of the World. Image. Retrieved from http://www.ibiblio.org/wm/paint/auth/bosch/delight/
Casper, M. (ca. 1485). Frau Venus und der Verliebte. Image. In ARTstor [database online]. [cited 8 November 2013]. Available from ARTstor, Inc., New York, New York.
Hattwig, D. , Bussert, K., & Medaille, A Literacy Array based on ACRL’s Visual Literacy Standards in PORTAL: LIBRARIES AND THE ACADEMY, Volume 13, Issue 1, January 2013, p. 75. accessed Nov 5, 2013 at http://acrlvislitstandards.wordpress.com/visual
Lexmonkey. (n.d.). Photo of Martin Scorsese. Acessed via flickr. CC BY Kentridge, William. (2003). Typewriter. Sugarlift aquatint. The Brooklyn College Library Art
Collection. Retrieved from http://library.brooklyn.cuny.edu/library/art/ n.a. (n.d.) Flammarion Engraving. Image (engraving). Retrieved from
http://en.wikipedia.org/wiki/File:Flammarion.jpg n.a. (19th century). Scholar's Books and Objects, Korea, Joseon dynasty (1392-1910). Los Angeles
County Museum of Art. Retrieved from http://collections.lacma.org/node/171350 (n.a.) (n.d). 4 faced Ngontang Helmet mask, Fang, Gabon. Photo by Ann Porteus via Flickr.
http://www.flickr.com/photos/sidewalk_tribal_galleries/5645643182/ Nolasco, Claudio. (2012). Untitled (portrait of Robin Potter). Accessed November 1 from
claudionolasco.com Polishchuk, Slava. (2002). Wall. The Brooklyn College Library Art Collection. Retrieved from
http://library.brooklyn.cuny.edu/library/art/ (n.a.) (n.d.) Two photographs of Brooklyn College Library Interiors. Scans made from
photographic prints. Brooklyn College Archives and Special Collections. Screen shots (Nov 2013) of Facebook, Pinterest, Google Images, Huffington Post,
References
ACRL (2011). Visual Literacy Competency Standards for Higher Education. Retrieved November 3, 2013, from http://www.ala.org/acrl/standards/visualliteracy
ACRL (n.d.) Intersections of Scholarly Communication and Information Literacy http://acrl.ala.org/intersections/executive-summary/
Debes, J. (1968). “Some foundations of visual literacy.” Audio Visual Instruction 13, 96-964. Bamford, A. (2003) “The visual literacy white paper.” Commissioned by Adobe Systems Pty.
Ltd, Australia. Beatty, N. "Cognitive Visual Literacy: From Theories and Competencies to Pedagogy." Art
Documentation: Bulletin of the Art Libraries Society of North America 32, no. 1 (April 2013): 33-42.
Hattwig, D., Bussert, K., Medaille, A., and Burgess, J. (2013)."Visual Literacy Standards in Higher Education: New Opportunities for Libraries and Student Learning." portal: Libraries and the Academy 13, 1: 61-89.
Houtman, E. (November 6, 2013). New literacies, learning, and libraries: How can frameworks from other fields help us think about the issues? In the Library with the Lead Pipe, online. http://inthelibrarywiththeleadpipe.org/
N.a. (n.d). “Visual literacy.” http://www.curious-eye.com/visual.php Scorsese, M. (2013). The persisting vision: reading the language of cinema. New York Review
of Books, acessed online Nov 11, 2013 http://www.nybooks.com/articles/archives/2013/aug/15/persisting-vision-reading-language-cinema/
Zanin-Yost and Donaldson, C. (2005). “How to speak out (visually) at your library.” Library Philosophy and Practice 7, 2. accessed at http://www.webpages.uidaho.edu/~mbolin/donaldson-zanin-yost.html
