TODAY

1) Icebreaker

2) Checking in

3) Theory and the readings: Activity

4) Share!

5) For next class

Icebreaker• Say your name (First and Last)• What’s your favorite Miami memory?

NEXT!

… I want us to engage the readings and really sort of grapple with them, but as you might guess, if we tried to grapple with every part of all five of those readings we’d end up sitting here a long, long time grappling with a big ol’ bunch of ideas.

So I’m going to suggest a strategy– pull key ideas and illustrate how they work/see if we can convert them to a sort of tool, or a roadmap, if you will, to understanding visual rhetoric. I showed you a pair of these last class. Here are two more.Something like this:

Walter Benjamin

Benjamin, who allegedly did smile sometimes in spite of all the pictures I found, reminds us:

“In principle a work of art has always been reproducible. Man-made artifacts could always be imitated by men. Replicas were made by pupils in practice of their craft, by masters for diffusing their works, and, finally, by third parties in the pursuit of gain.”

<- The Mona Lisa

A student sketch of the Mona

Lisa->

This is “Knight, Death and the Devil,” an engraving by Albrecht Dürer.

This is a bootleg t-shirt

Anne Wysocki

Wysocki reminds us:

“Because we have all grown up in densely visually constructed environments, usually with little overt instruction or awareness of how the construction takes place, it is easy to think of the visual elements of texts as simply happening or appearing…as though… television sitcoms were the result of a camera crew following a typical family through their day.”

30-something college professor on TV

IRL

This remind you of your friends?

And these are just normal people enjoying normal products

What Wysocki would ask us to do is…

..ask why. Think about why those images are chosen.

And maybe more importantly… why don’t people think about it/why isn’t it sort of a big deal to most Americans?

Now it’s your turn

Count off by 10. We should have pairs… maybe some groups of 3.

Once you’re grouped:

Group 1 &2: KressGroup 3 & 4: BarthesGroup 5 & 6: Wysocki, EyesGroup 7& 8: BenjaminGroup 9 & 10: Wysocki, Meaning of Texts

Pick between no less than 1 and no more than 3 main ideas, support them with source quotes from the article, and find examples for discussion. Then make 2-4 PowerPoint slides with your info and email them to alexanp3 at Miami OH dot Edu

Remember design task 1

Is to put yourself into the movie poster. I will walk you through one way to do it, on the overhead, but if you’re an advanced Photoshop user, you will realize there are more elegant alternative ways to do this. When you finish, post whatever you managed to put together to your Tumblr. That will require you saving as a png or jpg. I can show you how to do that if you’re not familiar.

This is due Tuesday to the module on Canvas.

As you think about next week…

DO NOT FORGET YOUR LYNDA TUTS!

DON’T FORGET THEM!

You’ll be sad if you have to devote two full days of your life to them at the end!

Homework

For Tuesday:•Read for class: Logo Design• read “what is a logo,” “the ten rules” and “logo development” *you can read more if you wish•Have in mind, or send yourself a digital copy, of an NBA, NHL or NFL logo other than the Cleveland Browns. We’re going to tinker with it in class. And yes, I’m hating on MLB because so many of their logos are just stylized letters.