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Marketing Funnel
Start by Creating Something
of Value to Offer Prospects
• Offer Useful Information • Make a Special Offer • Use Testimonials • Direct People To a Website Page or Phone
Number
A DVD or Audio CD Should Do The Following
Your Website Should Have a “Call to Action”
Offer The Free Video or Special Report right at the top for people who opt-in
Use Video Intro to Offer Free Report
Follow Up Action
• Stay in touch by email or Text • Vital Signs Text Updates • Weekly Email Tips Newsletter • Promote New Programs and
Specials • Have them Join Your Facebook
Page
In Addition, Your New Website Should Feature…
Membership Video Section
Training Products Mobile Media
OptimizationActive Blog & Podcast Social Media IntegrationSearch Engine
Optimization