VP PR Officer Training

Vice President Public Relations

Club Officer Training

www.toastmasters.org

10:30 - 10:35 [ ] Review Agenda, Intro10:35 - 10:45 [ ] Group Standards, Get to know you,

Outcomes10:45 - 10:55 [ ] Fruit of Success Activity10:55 - 11:05 [ ] Why? – Moments of Truth11:05 - 11:35 [ ] Public Relations Roles and Reponsibilities11:35 - 11:45 [ ] Clear Communication Exercise11:45 - 11:55 [ ] Q & A11:55 - 12:00 [ ] Closing & Evaluation

AGENDA


- Keep an open mind- Participate in discussion/activities- Ask for clarification if needed- Give everyone a chance to speak- Everyone is considered an equal in this

session- Please be considerate and refrain from interrupting- Cell phones are off

Group Expectations


MemberExperience

ClubFoundation

Teamwork

Foundations


Club Quality

The ClubMoments of Truth

ValuesClub Mission

Experiential

Learning

Self-pace

d program

Peer feedback

Mentoring


First Impressions Membership Orientation Fellowship, Variety and Communication Program Planning and Meeting Organization Membership Strength Achievement Recognition

Moments of Truth


Integrity Respect Service Excellence

Toastmasters’ Values


Vice President Public Relations Role Vice President Public Relations Responsibilities Vice President Public Relations Resources

Vice President Public Relations (VPPR)


Identify your role within the club Fulfill your responsibilities within the club and

club executive committee Find resources that help you fulfill your

responsibilities

Session Objectives


VPPR Role


The VPPR

Promotes the club to the community through activities that increase membership

Publishes meeting times and locations


The VPPR

Writes a newsletter Maintains social

media sites such as Facebook, Twitter and MeetUp.


VPPR

Transferable skills include Marketing experience Proficiency using

social media websites and applications

Sales Increased confidence

to meet the public


The Club Meeting Outside the Club Meeting The Executive Committee

VPPR Responsibilities


Before Club Meetings Upon Arrival at Club

Meetings During Club Meetings

The Club Meeting


Verify that information on website and social media is correct.

Order promotional materials.

Before Club Meetings


Distribute promotional materials. Report results of public relations efforts. Announce public relations campaigns. Solicit volunteers.

During Club Meetings


The Toastmasters Brand


Leader Dedicated Helpful Empowering

Brand Personality


Publicize the Toastmasters brand. Promote the club. Maintain the club website. Join a Toastmasters-moderated social

networking website. Produce and distribute a club newsletter.

Outside the Club Meeting


Promote membership programs. Attend club executive committee meetings. Attend other Toastmasters events. Arrange your replacement or assistance. Prepare your successor for office.

Outside the Club Meeting


The Executive Committee


President Vice president education (VPE) Vice president membership (VPM) Vice president public relations (VPPR) Secretary Treasurer Sergeant at arms (SAA)

The Executive Committee


The whole is greater than the sum of its parts. Know your role. Know the roles of your teammates. Communicate your areas of strength. Take a proactive approach. Be willing to cover for another officer.

The Gestalt Approach to Teamwork


Create a club budget Develop a Club Success Plan (Item 1111) Strategize for success in the Distinguished

Club Program Create and oversee other club committees

as necessary

Executive Committee Duties


Provide a public relations report. Propose new promotion ideas.

Executive Committee - Your Responsibility


How When Who What

How to Fulfill the VPPR Responsibilities


Specific Measurable Attainable Realistic Timely

Set SMART Goals


How will you fulfill this responsibility? When will each action be completed? Who is available to help you? What materials and resources can you use?

VPPR Responsibility Action Plan


VPPR Resources


Attend district-sponsored club-officer training program.

Read materials. Meet with outgoing executive committee. Meet with outgoing vice president public

relations. Meet with current executive committee. Invite one to three members to serve on

public relations committee.

Getting Started


Review and order public relations materials. Solicit articles for website. Develop media list.

Getting Started


Additional Resources


www.d12toastmasters.org > Members > Public Relations > Publicity (How-To’s)

Contact: [email protected]

Marketing Workshop – Saturday Sept. 10th

Online Workshops to be announced

Resources and Follow-Up

http://www.d12toastmasters.org/

mailto:[email protected]

This concludes the session.

Club Officer Training

Education

VP PR Officer Training