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THE IMPORTANCE OF GOOD PR & COMMUNICATIONS Karen Ford & Adeline Fox October 27, 2016

WaterPR - The Importance of Good PR & Communications

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Page 1: WaterPR - The Importance of Good PR & Communications

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THE IMPORTANCE OF GOOD PR &

COMMUNICATIONS Karen Ford & Adeline Fox

October 27, 2016

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WHO IS WaterPR?

Weworkexclusivelyforwater-centricclientsonwater-relatedissuesinTexas.

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WORK SAMPLES: Harlingen Irrigation District

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WORK SAMPLES: Harlingen Irrigation District

• Branding• Website/Social• NewsleCer• Factsheets• Videos• Radiointerviews• Newsstories• ReportstoTWDB

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WORK SAMPLES: Nueces River Authority

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WORK SAMPLES: Nueces River Authority

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WORK SAMPLES: Wintergarden GCD

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ELEMENTS OF SUCCESSFUL COMMUNICATIONS

Branding Audience

Message Medium

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“If you don’t tell your story, someone else will tell it for you.” Anditmightnotbecorrect.

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COMMUNICATION CHALLENGES

• RealityversuspublicpercepJon• VulnerabilitytonegaJvemediacoverage/aCenJon• LimitaJonsofJme,moneyandstaff• Lackofastrategicplan,internalandexternal• Consistentmessaging

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AVOID COMMUNICATION MAYHEM

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BOARD MEMBER COMMUNICATIONS

Createslocal/communityengagement

Providesthefactsfirst-hand

ProtectsagainstbadpublicpercepJon

ProvidesGCDaccountability

Benefits

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COMMUNICATION TOOLS FOR STAFF

• Digitalmedia• Websites,socialmediaandvideos

• Printmedia• Pamphlets,brochures

• Outreach• Events/programs

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WHO ARE YOUR TARGET AUDIENCES?

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WHICH TOOLS WORK BEST?

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WHAT DO PEOPLE NEED TO KNOW?

Events/Programs

Rules

Data

Agendas/Minutes

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USING DIGITAL MEDIA

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USING PRINT MEDIA

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WORKING WITH THE PRESS

• Maintainamediacontactlist• EstablishrelaJonshipswithkeyreporters• Sendapressreleasewhenyouhavenews• Submitopinioneditorialonimportantissues•  Invitereporterstoevents• Establishtalkingpointswhenbeinginterviewed• Determinewhowillbethekeyspokesperson• BeproacJve,notreacJve

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EDUCATION & OUTREACH

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STRENGTH IN PARTNERS

• TexasA&MAgriLifeExtension• USDA-NaturalResourceConservaJonService• LocalmuseumsoruniversiJes(TexasTechoreventhemaroonandorangeschools)

• OtherGCDs(WATTSconference)• CivicorganizaJons(Lions’Club,RotaryandKiwanis)

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CALL TO ACTION

Manywaystocommunicate

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CONTACT & QUESTIONS

KarenFord [email protected] [email protected]

www.waterpr.comFindus:@WaterPROffice:512-477-5445


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