Bahasa Indonesia

We Have to go We Have to go Online!Online!

Why and How…Why and How…

Formal Educations :Undergraduated (’98) –GunadarmaUniversity ( d id)   j i  C  S i(www.gunadarma.ac.id), majoring Computer SciencePostgraduated (’02) – University of Indonesia (www.ui.ac.id), majoring Communication Management

Thesis: Communication Characteristic of Virtual Community (Case f y (Study: Indonesian Hacker Chat Room Community)

Daily Activities :S i  R h   @ ICT W t h  (C t  f  ICT Senior Researcher  @ ICT Watch.com (Center for ICT Studies Foundation)Managing Editor @ detikINET.comPortal Publishing Manager @ Detik.comPortal Publishing Manager @ Detik.comCyber Journalism lecturer @ Pelita HarapanUniversity  (www.uph.edu) and e‐Business lecturer @ BinaNusantara University (www.binus.edu) 

e-mail: dbu [at] donnybu.comym: donnybuy y

phone: +62818930932blog: www.donnybu.com

10 Online 10 Online Characteristics …Characteristics …

1. Audience 1. Audience Control.Control. DenganDenganmenggunakanmenggunakan teknologiteknologi padapada web, web, gggg gg pp ,,audience audience bisabisa lebihlebih leluasaleluasa dandan mudahmudahdalamdalam memilihmemilih informasiinformasi yang yang dibutuhkandibutuhkan..

2. 2. NonlienarityNonlienarity.. UntukUntuk memahamimemahamikontekskonteks informasiinformasi, , segmensegmen informasiinformasi

di ikdi ik tid ktid k l ll l hhyang yang disampaikandisampaikan tidaktidak selaluselalu harusharusdikaitkandikaitkan dengandengan segmensegmen informasiinformasilainnyalainnya

3. Duplication3. Duplication.. InformasiInformasi dapatdapat dengandenganmudahmudah diduplikasididuplikasi, , sehinggasehingga mudahmudah pula pula dalamdalam prosesproses diseminasidiseminasi bahkanbahkan melaluimelaluidalamdalam prosesproses diseminasidiseminasi, , bahkanbahkan melaluimelaluiberbagaiberbagai bentukbentuk media media lainnyalainnya

10 Online 10 Online Characteristics …Characteristics …

4. 4. RetrievabilityRetrievability.. KarenaKarena dengandengandukungandukungan basis data yangbasis data yang memadaimemadaidukungandukungan basis data yang basis data yang memadaimemadaimakamaka prosesproses pencarianpencarian atasatas informasiinformasitertentutertentu yang yang telahtelah lampaulampau dapatdapatdimudahkandimudahkan

5. Quantity5. Quantity.. JumlahJumlah informasiinformasi yang yang disampaikandisampaikan dapatdapat lebihlebih banyakbanyakpp pp yyjumlahnyajumlahnya, , sebabsebab taktak lagilagi terbatasterbatas padapadajumlahjumlah halamanhalaman ataupunataupun durasidurasi onon--airair

6. Flexibility6. Flexibility.. Penyaji informasi leluasa Penyaji informasi leluasa menyampaikan atau melengkapi menyampaikan atau melengkapi pesannya melalui berbagai bentuk, pesannya melalui berbagai bentuk,

i li l dd bb di / iddi / idsemisalsemisal dengandengan gambargambar, audio/video, , audio/video, atauatau multimediamultimedia

10 Online 10 Online Characteristics …Characteristics …7. Capacity7. Capacity.. JumlahJumlah informasiinformasi yang yang dapatdapatdisimpandisimpan ((pengarsipanpengarsipan) ) menjadimenjadi leluasaleluasa, , karenakarena dengandengan digitalisasidigitalisasi seakanseakan taktak lagilagikarenakarena dengandengan digitalisasidigitalisasi seakanseakan taktak lagilagiadaada keterbatasanketerbatasan padapada ruangruang

8 Permanence8 Permanence InformasiInformasi yangyang disimpandisimpan8. Permanence8. Permanence.. InformasiInformasi yang yang disimpandisimpanlebihlebih awetawet lantaranlantaran media media penyimpanannyapenyimpanannyataktak mudahmudah lapuklapuk dimakandimakan usiausia

9. Interactivity9. Interactivity.. UmpanUmpan--balikbalik atasatas suatusuatuinformasiinformasi akanakan lebihlebih interaktifinteraktif, , sehinggasehinggapartipasipartipasi audienceaudience akanakan semakinsemakinpartipasipartipasi audience audience akanakan semakinsemakinberpengaruhberpengaruh dalamdalam kualitaskualitas informasiinformasi

10 Mobile10 Mobile DenganDengan berbagaiberbagai formatformat10. Mobile10. Mobile.. DenganDengan berbagaiberbagai format, format, informasiinformasi dapatdapat disampaikandisampaikan dimanadimana dandankapankapan sajasaja melaluimelalui pirantipiranti bergerakbergerak

8 Benefits 8 Benefits of Having Official of Having Official WebsiteWebsite / Blog/ BlogWebsite Website / Blog/ Blog

1.1. PeningkatanPeningkatan layananlayanan kepadakepadapublikpublik (to promote public services)(to promote public services)

2.2. PeningkatanPeningkatan informasiinformasi untukuntukggpembacapembaca khususkhusus (to promote (to promote segmented readers services)segmented readers services)

3.3. PeningkatanPeningkatan transparansitransparansi dandancitracitra institusiinstitusi (to promote transparency & (to promote transparency & i i i i )i i i i )institution image)institution image)

4.4. PeningkatanPeningkatan komunikasikomunikasitt b tb ttanpatanpa batasanbatasan (to promote borderless (to promote borderless and timeless communication)and timeless communication)

8 Benefits 8 Benefits of Having Official of Having Official Website / BlogWebsite / Blog

5.5. KesempatanKesempatan membangunmembangund kd k blikblik

Website / BlogWebsite / Blog

dukungandukungan publikpublik (chance to get public (chance to get public support )support )

66 KesempatanKesempatan meningkatkanmeningkatkan6.6. KesempatanKesempatan meningkatkanmeningkatkankepercayaankepercayaan publikpublik (chance to get (chance to get public trust)public trust)public trust)public trust)

7.7. KesempatanKesempatan memperolehmemperolehumpanumpan--balikbalik publikpublik (chance to get(chance to getumpanumpan balikbalik publikpublik (chance to get (chance to get public public feedback)feedback)

8.8. KesempatanKesempatan mempromosikanmempromosikanpp pppartisipasipartisipasi publikpublik (chance (chance to get to get public public participation)participation)

5 Main Factors 5 Main Factors for Official Web / for Official Web / BlogBlog

1. Readers!1. Readers!SitusSitus / blog / blog haruslahharuslah memilikimemiliki karakteristikkarakteristik yang yang jelasjelas, , mengacumengacu padapada tipikaltipikal pembacapembaca yangyang menjadimenjadi targetnyatargetnyamengacumengacu padapada tipikaltipikal pembacapembaca yang yang menjadimenjadi targetnyatargetnya

2. Content!2. Content!SitusSitus / blog / blog haruslahharuslah dapatdapat memberikanmemberikan manfaatmanfaatgg ppinformatifinformatif sesuaisesuai yang yang diharapkandiharapkan oleholeh pembacapembaca

3. Interaction!3. Interaction!SitusSitus / blog / blog haruslahharuslah menyediakanmenyediakan fiturfitur / / saranasaranakomunikasikomunikasi interaktifinteraktif antaraantara pembacapembaca dengandengan pengelolapengelola

4. Accessibility!4. Accessibility!4. Accessibility!4. Accessibility!SitusSitus / blog / blog haruslahharuslah menjaminmenjamin kelayakankelayakan penggunaanpenggunaan, , dengandengan keseimbangankeseimbangan antaraantara estetikaestetika dandan aksesibilitasaksesibilitas

5 I ti !5 I ti !5. Innovation!5. Innovation!SitusSitus / blog / blog haruslahharuslah menerapkanmenerapkan berbagaiberbagai macammacaminovasiinovasi fiturfitur yang yang dapatdapat dimanfaatkandimanfaatkan oleholeh pembacapembaca

6 Things6 Things that Make Blog Specialthat Make Blog Special6 Things 6 Things that Make Blog Specialthat Make Blog Special

1. Ease 1. Ease of use.of use. Blogs are optimized Blogs are optimized g pg pfor the process of writing, posting for the process of writing, posting and commenting on other weband commenting on other web--based content such as articlesbased content such as articlesbased content, such as articles, based content, such as articles, news stories, and other blog post.news stories, and other blog post.2 Ease2 Ease of setupof setup Blogging softwareBlogging software2. Ease 2. Ease of setup.of setup. Blogging software Blogging software that allows people to collaborate and that allows people to collaborate and keep a shared record of their work keep a shared record of their work

b t i tt f i tb t i tt f i tcan be set up in a matter of minutes can be set up in a matter of minutes at minimal expense, with little or no at minimal expense, with little or no technical expertise.technical expertise.tec ca e pe t setec ca e pe t se

6 Things6 Things that Make Blog Specialthat Make Blog Special

3. Blogs 3. Blogs are human.are human. Corporate web Corporate web

6 Things 6 Things that Make Blog Specialthat Make Blog Special

gg ppsites are usually so sterile, dry, sites are usually so sterile, dry, impersonal and to be totally devoid impersonal and to be totally devoid any opinion Blogs on the otherany opinion Blogs on the otherany opinion. Blogs, on the other any opinion. Blogs, on the other hand, are approachable and hand, are approachable and encourage dialog, personal, up to encourage dialog, personal, up to g g, p , pg g, p , pdate and reflects the unique human date and reflects the unique human voicevoice4 Bl4 Bl titi4. Blogs 4. Blogs carry a conversation.carry a conversation.Bloggers talk about other bloggers Bloggers talk about other bloggers and carry on a distributed and carry on a distributed a d ca y o a d st buteda d ca y o a d st buted(networked) conversation.(networked) conversation.

6 Things6 Things that Make Blog Specialthat Make Blog Special

5. Blogs 5. Blogs create and are created by create and are created by

6 Things 6 Things that Make Blog Specialthat Make Blog Special

gg yynetworks.networks. Bloggers link to other Bloggers link to other bloggers (in their posts, link lists, bloggers (in their posts, link lists, comments, etc). Blogs help people comments, etc). Blogs help people , ) g p p p, ) g p p pconnect with others with similar connect with others with similar interests. interests. 6 Blog6 Blog are supported by aare supported by a6. Blog 6. Blog are supported by a are supported by a standardized.standardized. With an easy and With an easy and standardized method, blogger are standardized method, blogger are able to reference other’s informationable to reference other’s informationable to reference other s information, able to reference other s information, and to disseminate that informationand to disseminate that information

5 First Steps5 First Steps to be a Bloggerto be a Blogger5 First Steps 5 First Steps to be a Bloggerto be a Blogger

1. Define1. Define your target.your target. What topics doWhat topics do1. Define 1. Define your target.your target. What topics do What topics do you want to cover? Is there a hole in you want to cover? Is there a hole in the coverage of conventional media the coverage of conventional media or other blogs? What is your unique or other blogs? What is your unique angle?angle?2. Work 2. Work on your writing skills.on your writing skills. The The most popular blogs are well written, most popular blogs are well written, even if they may have an informaleven if they may have an informaleven if they may have an informal even if they may have an informal style. Blogging is great writing style. Blogging is great writing practicepracticepracticepractice

5 First Steps5 First Steps to be a Bloggerto be a Blogger

3. Make 3. Make it personal.it personal. If you’re using If you’re using

5 First Steps 5 First Steps to be a Bloggerto be a Blogger

pp y gy gblog as a tool to build your network, blog as a tool to build your network, remember that people relate to remember that people relate to people, not to companies.people, not to companies.p p , pp p , p4. Write 4. Write in the first person.in the first person. Write in a Write in a natural style, and have a genuine natural style, and have a genuine opinionopinionopinionopinion5. Professionally 5. Professionally oriented. oriented. If If your your blog is professionally oriented, you blog is professionally oriented, you

b bl d ’ i likb bl d ’ i likprobably don’t want to treat it like a probably don’t want to treat it like a diary and write about everything diary and write about everything going on in your personal life.going on in your personal life.g g y pg g y p

10 C’s 10 C’s for becoming for becoming good good blogger blogger !!

CCommitmentommitmentCConsistentonsistentCConsistentonsistentCCapableapableCChh CC llCCharacterharacterCCompetenceompetence

CContextualontextualCCredibleredibleCCooloolCConversationonversationCConversationonversationCCommunityommunity

5 Tools5 Tools to Find the Idea…to Find the Idea…5 Tools 5 Tools to Find the Idea…to Find the Idea…

MendengarMendengar ((listenlisten))MendengarMendengar ((listenlisten))MelihatMelihat ((looklook))(( ))MenciumMencium ((smellsmell))MM ((t tt t ))MengecapMengecap ((tastetaste))MenyentuhMenyentuh ((touchtouch))MenyentuhMenyentuh ((touchtouch))

6 Models6 Models of Essay Writingof Essay Writing6 Models 6 Models of Essay Writingof Essay Writing

11 MelakukanMelakukan eksplorasieksplorasi atasatas responrespon1. 1. MelakukanMelakukan eksplorasieksplorasi atasatas responresponindividuindividu terhadapterhadap suatusuatu peristiwaperistiwa, , keadaankeadaan ataupunataupun ideide dandan gagasangagasantertentutertentu ((personal essaypersonal essay). ). ((p yp y))ContohContoh: : tulisantulisan tentangtentang pengalamanpengalamanpribadipribadi saatsaat menggunakanmenggunakan Internet.Internet.

2. 2. MengajakMengajak pembacapembaca untukuntuk meyakinimeyakiniopiniopini penulispenulis dandan dapatdapat jugajuga untukuntukmeyakinkanmeyakinkan pembacapembaca agaragar melakukanmelakukanmeyakinkanmeyakinkan pembacapembaca agar agar melakukanmelakukansuatusuatu aksiaksi tertentutertentu ((persuasive essaypersuasive essay). ). ContohContoh: : tulisantulisan tentangtentang pentingnyapentingnyateknologiteknologi InternetInternet..gg

6 Models6 Models of Essay Writingof Essay Writing

33 M j l kM j l k t tt t b ib i

6 Models 6 Models of Essay Writingof Essay Writing

3. 3. MenjelaskanMenjelaskan tentangtentang bagaimanabagaimanamelakukanmelakukan sesuatusesuatu halhal ataupunataupunmenunjukkanmenunjukkan bagaimanabagaimana sesuatusesuatu bekerjabekerja((howhow--to essayto essay))((howhow--to essayto essay). ). ContohContoh: : tulisantulisan tentangtentang caracara menggunakanmenggunakanInternet Internet untukuntuk prosesproses belajarbelajar..

4. 4. MembandingkanMembandingkan dandan mengkontraskanmengkontraskanduadua atauatau lebihlebih ideide, , peristiwaperistiwa, , literaturliteratur atauatauhalhal lainnyalainnya ((comparecompare--andand--contrast essaycontrast essay))halhal lainnyalainnya ((comparecompare--andand--contrast essaycontrast essay). ). ContohContoh: : tulisantulisan tentangtentang keuntungankeuntungan dandankelebihankelebihan belajarbelajar menggunakanmenggunakan Internet Internet dibandingkandibandingkan dengandengan caracara konvensionalkonvensionaldibandingkandibandingkan dengandengan caracara konvensionalkonvensional..

6 Models6 Models of Essay Writingof Essay Writing

5. 5. MenunjukkanMenunjukkan tentangtentang bagaimanabagaimanatt b bb b kk i b lki b lk d kd k

6 Models 6 Models of Essay Writingof Essay Writing

suatusuatu sebabsebab akanakan menimbulkanmenimbulkan dampakdampaktertentutertentu ((causecause--andand--effect essayeffect essay). ). ContohContoh: : tulisantulisan tentangtentang manfaatmanfaat yang yang akanakan dirasakandirasakan jikajika aktifaktif menggunakanmenggunakanakanakan dirasakandirasakan jikajika aktifaktif menggunakanmenggunakanInternet Internet untukuntuk belajarbelajar..

66 MendeskribsikanMendeskribsikan suatusuatu permasalahanpermasalahan6. 6. MendeskribsikanMendeskribsikan suatusuatu permasalahanpermasalahandandan menawarkanmenawarkan solusinyasolusinya ((problemproblem--andand--solution essaysolution essay).).ContohContoh:: tulisantulisan tentangtentang masalahmasalahContohContoh: : tulisantulisan tentangtentang masalahmasalah--masalahmasalah yang yang timbultimbul saatsaat menggunakanmenggunakanInternet Internet untukuntuk belajarbelajar dandan solusinyasolusinya..

9 9 Principles Principles of Journalismof Journalism(relevant for blogger as well)(relevant for blogger as well)

11 Journalism'sJournalism's first obligation is to thefirst obligation is to the truthtruth1.1. Journalism s Journalism s first obligation is to the first obligation is to the truthtruth2.2. Its Its first loyalty is to first loyalty is to citizenscitizens3.3. Its Its essence is a discipline of verificationessence is a discipline of verification44 ItsIts practitioners must maintain an independence frompractitioners must maintain an independence from4.4. Its Its practitioners must maintain an independence from practitioners must maintain an independence from

those those they coverthey cover5.5. It It must serve as an independent monitor of powermust serve as an independent monitor of power66 ItIt must provide a forum for public criticism andmust provide a forum for public criticism and6.6. It It must provide a forum for public criticism and must provide a forum for public criticism and

compromisecompromise7.7. It It must strive to make the significant interesting and must strive to make the significant interesting and

relevant relevant 8.8. It It must keep the news comprehensive and must keep the news comprehensive and proportionalproportional9.9. Its Its practitioners must be allowed to exercise their practitioners must be allowed to exercise their

personal personal conscienceconscience

Keterangan selengkapnya: http://www.journalism.org/resources/principles

Sources :Sources :Sources :Sources :

Quantum WritingQuantum Writing, , PenerbitPenerbit MLC MLC –– 20052005Writing Writing Power (2Power (2ndnd EdEd.).), , Kaplan Publishing Kaplan Publishing –– 20012001The Elements of JournalismThe Elements of Journalism, Crown Publishers , Crown Publishers –– 20012001Online Online JournalismJournalism, Holcomb Hathaway , Holcomb Hathaway –– 20052005WebWeb JournalismJournalism Pearson EducationPearson Education 20042004Web Web JournalismJournalism, Pearson Education , Pearson Education –– 20042004Online Online JournalismJournalism, , Thomson Wadsworth Thomson Wadsworth –– 20052005Blog, Understanding The Information Reformation That’ Blog, Understanding The Information Reformation That’ Changing Your WorldChanging Your World, Nelson Books , Nelson Books –– 20052005g gg g ,,Blog Marketing, The Revolutionary New Way to Increase Blog Marketing, The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results, Sales, Build Your Brand, and Get Exceptional Results, McGrawMcGraw--Hill Hill –– 20062006Online Journalism ReviewOnline Journalism Review ((www ojr orgwww ojr org))Online Journalism Review Online Journalism Review ((www.ojr.orgwww.ojr.org))Project for Excellence Journalism Project for Excellence Journalism ((www.journalism.orgwww.journalism.org))

Thank You…Thank You…

Q/AQ/A