Web 2.0 Social Media and Mobile Learning:

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  1. 1. Web 2.0 Social Media and Mobile Learning:Emerged Tools for LearningSkip Wards Blog Entries from Communication, Learning and Coaching to DriveBehavioral and Organizational Change
  2. 2. To the ReaderThank you for the opportunity to share ideas last week. As follow up tomy presentations and our various meetings, I have prepared a sample ofmy blogs on social media and mobile learning. These blogs grew out ofwork on my certification in Emerging Technologies for Learning offered bythe University of Manitoba on the Angel LMS.The blogs also reflect facilitator/teacher expectations for their students-to assume a portion of responsibility for their own learning, to engageindependently and in a self-directed manner and to freely share theirideas and findings with other classmates.I have selected 11 blogs. Most contain links to other sites and a fewcontain links to videos created for the various courses.I trust that you will find this topic as exciting as I do!Dr. James (Skip) Ward9/28/20112
  3. 3. Table of Contents The Future of Mobile Learning: Where are the Red Balloon People? P. 4 Three Significant Challenges to Introducing Mobile Learning to a UniversityCampus P. 6 Mobile Nomads- Opportunities for Universities to Harness the Power ofCommunity P. 10 Mobile Phones for Communication and Learning on a University Campus P. 12 University Apps- The Challenge of Delivering Sustainable Information Just inTime, Anytime and Just for Them! P. 15 Mobile Learning- The Beginning of the Journey P. 18 The New Norm- Emerged and Emerging Technologies- Connecting Peopleand Knowledge Slideshare Experiment P. 20 The Information Tsunami and Re-Learning How to Learn- Implications forCommunication and Corporate Training P. 21 Second Life for Business, Marketing and Universities: Beyond Emerging P. 23 Digital Literacy- Second Life 101: Dual appearances done, but simply! 80/20P. 26 The Future of Change Management: Five Emerging Trends and ExpectationsThat Will Define the Change Manager P. 283
  4. 4. The Future of Mobile Learning: Where are the Red Balloon People?Jul.13, 2011I recently viewed an Ustream production and the topic of the Red Balloon project came up. I admit Inever heard of it and, if I had been in the room, I would have my iPhone out and I would be googlingand listening to the speaker. Instead I googled on my laptop! The Red Balloon contest serves as a metaphor for thenewly-networked world. This new way of generating, aggregating and disseminating information hasprofound implications for higher education. It challenges long-held practices of teaching and learning,institutional organization and structure, and the very notion of expertise. The Red Balloon contest alsoserves as an analogy for how a community of higher education institutions and their national associationcan work together to promote and support change in higher education.http://www.aascu.org/programs/redballoon/As part of my course on mLearning for the University of Manitoba certification in EmergingTechnologies, our class designed a survey with Survey Monkey on the future of mobile learning and wereceived 153 responses. It was distributed through a range of networks representing our own personaleducational networks (mine was via a group of 12 graduate students in education via a local universityand via a Ning site, Learning Town). We were then asked as part of the course to create a blog entry onresults. You can view the PDF of the survey and results on my Slideshare site.As I reviewed the survey results below, I could not but help thinking that those adapting to thetechnology of the 21st century are launching more weather balloons and will challenge in the fortress ofthe status quo. But the results also show that much work needs to be done in creating awareness o f thepotential of the mobile device. For more on the Red Balloon Project see We Have a Winner andIntroduction to the Red Balloon Project. You can view the PDF of the major project study (The RedBalloon Project: Re-Imagining Undergraduate Education) at the same Slideshare site.1. When asked Do you currently use mobile learning device(s) in your formal education or institutionaltraining setting? 152 answered the question and 55% said yes. However, when we drilled down intothat issue, the majority, 81 respondents, skipped the questions. They skipped over telling us the type ofdevice, utilization rate, type of content, current use. When asked about usage of apps2/3 skipped thequestion. And when asked what type of device they personally used, a third skipped the question.My conclusion- Too many respondents did not take this seriously. How can the majority say use mobiledevices but are unable to provide detail into the device? And at the same time, respondents listed thestandards reasons for successful application to learning: multiple features in one device, betterengagement with learners, immediate ability to connect to a server.4
  5. 5. 2. Nearly 87% believe they will play an important role in the future of learning in K-12. However, thetop suitable uses cited were all transactional, not classroom instruction: accessing lecture note,conducting polls, completing forms . With the exception of conducting polls, the bulk of the activitycited can be done with a laptop. And 41 percent will utilize email or texting in their formal learningMy conclusion:-Respondents appear to be thinking as a sage on the stage, as a teacher in the traditional sense. In todaytech savvy word, traditional ways of the data dump may no longer satisfy a generation of digital nativeshas rendered traditional learning obsolete.- A significant amount of change management must be brought to the table, especially an awarenesscampaign to educate instructions in the classroom applications of mlearning.3. Significant percentages see the future in college classroom, high schools, online training. But only32% see a significant growth in elementary schools. I dont agree. Young kids today play games on theirparents smart phone and the like. We as educators have to get as smart as our kids! 5
  6. 6. Three Significant Challenges to Introducing Mobile Learning to aUniversity Campus Jun.18, 2011We are just entering the anytime, anywhere, anything digital culture originally created by Apple and theiPhone. For the moment, its all about the apps that are just being discovered for universitycommunication and marketing use. (See my blog entry University Apps- The Challenge of DeliveringSustainable Information Just in Time, Anytime and Just for Them! )Now I foresee three major areas that will challenge the status quo but potentially will also enable thefuture. And I suggest specific remedies to each challenge.For further information, see my blog entries Mobile Phones for Communication and Learning on aUniversity Campus and Mobile Nomads- Opportunities for Universities to Harness the Power ofCommunity1. Challenge: Managing Change in a University EnvironmentThere are examples of universities that have undergone significant change, among them is NorthCarolina State University. The university has a strategic plan, and conducted a sequencedcommunication process with students, faculty and stakeholders. NCSU is in the execution phase. Thisinstitution used the proper tools of change management- stakeholder analysis, focus groups, feedbacksessions etc.John Kotters now classic 8 step change model is more than theory. Implementation following Kotterssequence leads to, while never seamless, generally smooth change. (And as we live in a mobile age,check out a free iPhone app, Mindtools, where you can go to countless change management toolsanytime, anywhere.)1. The first step begins at the top- an urgency to change, an urgency felt by Senior Leaders, in auniversity of a business.What to do? Identify potential threats, and develop scenarios showing what could happen in the future. Examine opportunities that should be, or could be, exploited. Get the conversation going. Start honest discussions, and give dynamic and convincing reasons to get people talking and thinking. Build the case for mlearning. If the President, Provosts, Deans and other leaders arent for it, the introduction of mlearning will fail. The Communications plan is the critical element as the institution moves forward2. You must make the case for change. What are the advantages to the institution? Faculty? Students? Inshort, you must form a powerful coalition across campus.3. Create a vision of what the future will look like. This becomes a change tool- it helps individualsimagine what the use of mobile devices will look like. 6
  7. 7. 4. Communicate the Vision. (A Day in the Life of an mlearning (instructor) (administrator) (student)is an effective addition to the campaign to educate across the campus. It is an idea that sticks.5. Along the way, the university will encounter obstacles, and they need to be removed. Determine thetreats to a roll out of mlearning and creating potential responses in advance is a key to removingroadblocks.6. Identify the low hanging fruit, the easy successes and communicate those success.7. Dont declare victory too soon. After every win conduct an after action review what did you expectto happen? What happened? What did you learn?8. Anchor the change in university culture. Make that idea stick!2. Challenge: Create a written communication plan.For details on the how tos of communication plans, see my blog entry Communication Plans- The TripleTs of Transparency, Truth and Trust and Presentations and Media That StickMuch work will have to be done on the ground level to share how universities are using these tools now.(Stay tuned- I am in the process of creating a Creative Commons document for download on Slidesharethat is a collection of examples of current mlearning usage, practical real-life ideas.)FB about mlearning. Tweet the stories. Create campus posters with Quick Response codes. Put thestores about mlearning up on the university YouTube channel and Slideshare channel. Crowdsourse it!Enlist students to use their mobiles to shoot video stories and email them into an mlearning blog. Createan mlearning logo contest then use the logo on university shirts, caps etc. Create a Day in the life of anmlearner contest. (For information on QR codes see my blog entry Marketing, Communications andEarly Adopters: Quick Response (QR) Codes Emerge in the States and What Are the What-To-Dos toImplement?)3. Challenge: Sustain the momentum and celebrate successCelebrating mlearning success is a key factor. People like to be congratulated for work well done. It isbottom line human nature. Sadly it is often overlooked. 7
  8. 8. 1. Apple launched the iPhone Developer University Program to train university students in appdevelopment, for free. 8
  9. 9. 2. At the same time, Stanford launched its iApps ProjectAt Stanford, we envision the iPhone as having a profound potential to break barriers in the way weprovide information and services to students in how they converse with the institution, theircurriculum, the faculty, and each other. With an enduring entrepreneurial, innovative, and technologicalleadership, those same qualities that helped shape Silicon Valley, Stanford is in a unique position tochart yet another new course, this time using the iPhone.Visit here to see Stanfords impressive iTunes siteOther participating universities include-The University of Wisconsin-Indiana University-The University of Delaware-Vanderbilt-University of North Carolina at Charlotte, and they have created their own wikiFor information on how your university could join Apples free app training program, enabling studentsto create university apps like those described in this blog entry visit iOS Developer University Program.3. Computer science major Evan Aumack created the application, or app during winter quarter as a finalproject for Dr. Enoch Hwangs Introduction to Computer Programming class.In fall of 2009, Hwang added the Apple application development component to his quarterlyIntroduction to Computer Programming classes to boost interest. Students create apps as fun, final classprojects each quarter. Before we were just using a traditional approach to teach computerprogramming, Hwang said. Now the students are learning the same logical programming techniquesbut applying it on the iPhone platform. After 10 weeks they can now write simple app codes.Instructional UsesAt Abilene Christian University, faculty Have students look up relevant information on the spot and then facilitate a discussion Put discussion question on a screen as a PowerPoint and then use polling software the university has developed for the iPhone Deliver quizzes created for an iPhone.9
  10. 10. Mobile Nomads- Opportunities for Universities to Harness the Power ofCommunity Jun.02, 2011What is a mobile nomad?Always on the go lifestyleUniversity students, like many business folks, live in an always on the go lifestyle- walking andchewing gum, texting and walking and chatting, multi-tasking. The Android device or iPhone isubiquitous, always with them (and me!).Speed of been there done thatRecently a 20 something said to me, By the time I graduate two years from now, the information I havebeen taught will be old and outdated at the speed of change today.I do get his point, but George Washington will always be our first U.S. President and 2+2 will always =4. But new theories will be put into practice, new technologies will emerge that will enable us to dowhat we cant do now, creating new jobs and process and tools. (Take the text to chat or chat to textapp- 5 years ago we would not have thought that was possible. Now it is. I dial a number by saying thename.)Brian Chen of Wired Magazine wrote, Why listen to a single source talk about a printed textbook thatwill inevitably be outdated in a few years? That setting seems stale and hopelessly limited when pittedagainst the internet, which opens a portal to a live stream of information provided by billions of minds.Point taken.Emergent change in behavior: The mobile in the handAbout five years ago my students stopped taking notes. I asked, Why are you not taking notes? Andthey said, Why would we take notes on that?. I can go to Wikipedia or go to Google, and I can get allthe information I need. Bill Rankin, Abilene Christian UniversitySo students are constantly on the move through a set of classes, exams, papers, Face Book updates,tweets, and parties, (of course). They anticipate that the world is changing faster than ever. And theyknow that coping with information overloadlearning about and using an aggregator like GoogleAlerts, deciding now what to scan, what to read, what to ignore, what site takes them to the most usefulinformation or ideas, is critical to survival. The same technology that enables on the spot fact check justin time and just for me also can create the roadblock of information overload.How to harness the power of change oriented mobile nomads for the university studentcommunity...