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Webmarketing

July 2010

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Agenda• Review• What are your objectives?

– Traffic– Sales– Information– Promotion– Community

• e-commerce• Network Theory• Facebook

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Review

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“Plan your work, and work your plan”

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Why to have a website ?Why make it social ?

"We must have a website - everybody does!“

“We must have a facebook page - everybody does!”

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Why to have a website ?

ListenInformService

Brand SellExpandNetwork

Market

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Who’s your Target Audience ?

• Customers• Press• Users• R & D• Comunities• Private • Public

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Your Website

Different Objectives call for different actions.

Inform

Listen

Push

Pull

Publish

Read

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Web & Social Media

Business Goal

Appropiate Social Media Tools

Blog

Podcast

Video SocialNetwork

Private Community

Customer Review

Virtual World

Build Customer Community

Counter Negative Publicity

Crisis Management

Customer Conversation

Expose Employee Talent

Generate Web Traffic

Humanize the Company

Market Research

Media Relations

Product Promotion

Service Feedback

Sales Leads

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Social Media

Can actually help you with all of them

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… you should start with the business goal, not the tool

But…

Business Goal

Appropiate Social Media ToolsBlog Po

dcast

Video

SocialNetwork

Private Community

Customer Review

Virtual World

Build Customer Community

Counter Negative Publicity

Crisis Management

Customer Conversation

Expose Employee Talent

Generate Web Traffic

Humanize the Company

Market Research

Media Relations

Product Promotion

Service Feedback

Sales Leads

@pfrulas

Social Media

e-commerce

@pfrulas

History

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Wid

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E-M

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HT

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1 9 7 0 - 1 9 9 0

ED

IElectronic Data Interchange

EF

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ElectronicFundTransfer

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History

1990 - 1994 - 1995 - 1996 - 1999 - 2000 - 2003

1994: SSLSecure Sockets Layer

1994: SSLSecure Sockets Layer

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What is e-commerce ?

• By definition, e-commerce means the buying or selling of goods and services over the Internet.

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e-commerce

Sell & Buy

• 66 percent of the adults online have purchased something over the Internet, whether it's books, shoes or a Caribbean cruise

• If you extend e-commerce's definition to include:• researching products and services online • bidding on an online auction but not winning,

• The number of adults who participate in e-commerce jumps to

93 percent

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eCommerc

e - Mexic

o

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eCommerc

e - Mexic

o

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eCommerc

e - Mexic

o

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eCommerc

e - Mexic

o

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eCommerc

e - Mexic

o

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Social Media

Network Theory

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What’s a Social Network ?

• social network is a social structure – Individuals or organizations ( we’ll call them "nodes“)– Have Interdependency

• Friendship• Kinship• Financial exchange• Dislike• Sexual relationships• Beliefs• Knowledge • Prestige

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Networks

• Nodes– Individuals– Brothers– Politicians– Countries

• Networks– Social– Families– Governments– Organizations

Interconections

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Nothing New Really

• What are some examples of social networks ?– Get a Job – Get some concert tickets– Order something remotly– Get trained

• The better connected you are, the better !

• Maps Principle

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Maps

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What are Social Networks or Maps?

• Map... • Social Maps• Net....

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Guía Roji vs. Google Maps

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Guía Roji

• Usability• Social Media • Sponsorships

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Guía Roji

• Searched – Guadalajara– Vallarta– Results ?

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Guía Roji

• Static Map• Reduced Space• Paid Publicity

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Google Maps

• Dynamic – Draws a path from point A to point B

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Google MapsUser added value !

Photos & Videos added by users

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Paid Publicity

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6 Degrees of Separation

• The value of the network is valuable only if the links are available !

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Online Social Networks

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Social Media1997 - 2006

• SixDegrees.com• MiGente.com• LinkedIn.com• MySpace.com• Last.FM• Hi5• Facebook• YouTube• Twitter

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Social Networks

@pfrulas De esta necesidad nacen....

Social NetworksMaps

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Redes Sociales en Internet...Cómo funcionan ?

Name :

Location:

Interest:

Email:

Sign Up

Free - Anyone can Join

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Redes Sociales en Internet...Cómo funcionan ?

Quiénes son tus amigos ?

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Redes Sociales en Internet...Cómo funcionan ?

Genera un lazo con tus contactos !

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Redes Sociales en Internet...Cómo funcionan ?

Tu amigo puede ver a tus amigos y tu puedes ver los suyos...

....esto genera tu mapa sociale

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My Social Network

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How do you maintain your networks ?

• How to Become Sociablehttp://www.wikihow.com/Become-Sociable – Make eye contact. – Talk to others around you. – Remember the E word: Empathy! – Remember the FUN!! – Put in the effort. – Always try to accept others' offers and

invitations – Don't be by yourself all the time– Mix up your routine– Be an optimist– Compliment people

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Redes Sociales en Internet

• Cuál es su finalidad ?• Porqué hay tantas ? !

– Entretenimiento ? – Es una moda ?– Herramienta ? – Es una pérdida de tiempo?

• Cómo se puede utilizar como herramienta de mercadeo?

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Some Social Networks

• Facebook• YouTube• Wikipedia• Blogger• MySpace• Twitter• WordPress