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PRESENTERS:
Megan CendrowskiAmanda Tower
DIGITAL STORYTELLING FOR COMPETITIVE ADVANTAGE
WEBINAR | 6.4.15
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About the Presenters
Amanda is a Content Strategist at Converge. She works with clients to create compelling web content and develop effective marketing strategies.
Megan is an Inbound Marketing Strategist at Converge. She leads content strategy and design to build new websites and innovative marketing campaigns for our higher education clients.
Ann is CEO & Founder of Converge. She is a pioneer for inbound marketing and digital storytelling with over 15 years of #highered experience.
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Introduction
“It’s important that we share our experiences with other people. When you tell your story, you free yourself and give other people permission to acknowledge their own story.”
- Iyanla Vanzant
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Introduction
http://contentmarketinginstitute.com/2012/02/history-content-marketing-infographic/
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Introduction
• Then: Tell a story with the right reach, frequency, and creative treatment in a relevant, exciting way.
• Now:
Photo by Sam Valadi
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Introduction
• Content volume has exploded, attention spans have shortened, and ‘captive’ audiences no longer exist.
• As consumers, we set filters and tune in to those we trust or care about the most.
• More than ever, brands must become masters of storytelling.
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Introduction
3 Attributes of Good Storytelling
• Authentic: The stories you tell should reflect your values, mission, and beliefs.
• Approachable: Tell a story that’s relatable.
• Honest: Be human. Share your stories just the way they are.
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Overview
Today we’ll share some examples of storytelling in higher education. We’re going to walk through great examples of storytelling in:
•BLOGS•VIDEOS + PHOTOS•TESTIMONIALS•CAMPAIGNS
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UI Phil Was Here
Great use of inbound tactics for cross-channel promotion
(blog, YouTube, etc.) and alumni / donor engagement
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Sources• History of Storytelling
• 3 Attributes of Storytelling
• The Art of Storytelling in a Digital Age
• NNU Blogs
• Spartans Will. 360
• Biola Blogs
• A Week in the Life
• WFU Photo Stories
• Why I Chose Yale
• See Blue
• Creighton Quotes
• Mr. Joe Payton
• VCU Community
• UI Phil Was Here
• U Mich Snapchat
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Megan CendrowskiInbound Marketing Strategist
Thank you!
Amanda TowerContent Strategist
Ann OlesonCEO & Founder