INDUSTRY ANALYSISThe Airline industry is more competitive than ever before.

Travelers are now spending less than they did in the early 80’s. Unfortunately the airline industry has not made a substantial return on any investment, and lost huge amounts of money in the early 90’s.

Time is becoming more and more important to travelers. With increased security measures, long lines at airports, less flight options, and connections people are now turning toward corporate jet travel. Unfortunately, most people are unable to afford corporate jet travel.

Target Market

BizWings will target individuals who normally would not be able to afford private jet travel but who’s time is increasingly valuable. We will target professionals who generally travel long distance by car because they are still saving time as opposed to flying. We will now give these individuals the option of flight without sitting in long airport lines.

The Stats

Airlines lack on time performance and reduced the number of flight options and availability.

BizWings SWOTStrengths

Air travel when you need itNo more long linesAffordableComfortableYou’re the boss

Threats

Airlines lowering faresMajor airlines serve the areaPeople may choose low fare to save a couple hours time

Weakness

Prices are higher than commercial air travelOther options are availableNew concept not understood by the general public

Opportunity

Change the way people travelBring customer service back to air travelFocus on improving the quality of life for those who travel for business

Customer Quote

I travel everyday for work. I am constantly stuck in traffic and rarely see my family when I get home. I wake up the next morning and prepare for another 2-5 hour commute. My territory is large and yet I still have to travel by car. BizWings would significantly improve my quality of life.

Heather Drake

Competition

Major airlines: USAirways, American Airlines, Delta, Continental, Southwest, JetBlue, AirTran

Corporate Jet Membership: NetJets, AvantAir

Train: Amtrak Bus